MarketScale

Retail Refined

Business EN ↓ 187 episodes

Retail Refined, hosted by Melissa Gonzalez, is designed for retail leaders and lovers alike, and explores the in-store technology of the future, challenges the industry’s preconceived notions and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.

Author

MarketScale

Category

Business

Podcast website

redcircle.com

Latest episode

Jun 15, 2026

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Episodes

Driving Organic Innovation 23.06.2020

The belief that necessity drives innovation has never been more prevalent than it is today. As the world is catapulted into new norms and expectations, we are seeing the baseline of ease and convenience being reset and converging with a heightened expectation of meaningful experiences. We are passing through the rubicon of digitization and brands, and retailers will be in a race to catch up....

Capturing Mindshare via Digital Signage 16.06.2020

As the physical world becomes more digitally integrated, strategies around signage will become more comprehensive and sophisticated. Brands and retailers will need to uncover opportunities to interact in ways that not only feel safe but also educate, entertain and build customer loyalty.  Digital signage  is only the medium, experience is the crucial layer on top. From order queing via g...

The Evolution of Sampling 09.06.2020

In a post-COVID world, sampling will be a new experience. The evolution will be solved by the digitization of vending led by a curated consumer journey.  In this episode , host  Melissa Gonzalez  speaks with  Marci Weisler , Chief Commerical Officer of  Vengo Labs , a leading digital marketing and retail tech company connecting brands and consumers in the places they go by...

Why Your Brand Should Live Stream 02.06.2020

With  ShopShops , viewers can watch hosts, from experienced salespeople to fashion or beauty influencers, via a  QVC -style live stream as they display clothes and accessories for up to several hours. In this episode of  Retail Refined ,  Melissa  learns how  ShopShops  is democratizing access to both brands and influencers and allowing them to bring offline shop...

The Future of Data Driven Store Design 26.05.2020

In this podcast,  Melissa Gonzalez  discusses the evolution of store design through data collection and statistical analytics with  George Shaw , founder of  Pathr . Via computer vision and AI, George discusses how  Pathr  is able to capture actionable insights to inform operations teams, LP and marketing teams alike to illuminate shopper groups, customers and staff i...

How Retailers Will Readdress In-Store Engagement 19.05.2020

In this episode,  Melissa  is joined by  Trevor Sumner , CEO and founder of  Perch , a leader in interactive product engagement marketing retail displays. From beauty to CPG to grocery, learn how in-store digital experiences can illuminate insights such as identifying top sellers, product merchandising opportunities and increasing ROI through story animation and education. Hear...

The Future of Eradicating Fit Risk 12.05.2020

In this episode, we speak with  Haniff Brown , Founder of  Fit:Match  to discuss how AI is helping consumers get exactly what they want. Much like netflix powers a recommendation engine for content, Fit:Match can scan a person in 3 minutes and use that data to find and suggest the brands and retailers that carry items that have the ideal fit for a person’s body type. Bio: Haniff Bro...

A New Look at the Checkout Experience 05.05.2020

In this episode we discuss how  FutureProof  is helping propel the industry forward when it comes to the acceleration of contactless and mobile payments in grocery, fashion and beyond. No longer a generational conversation, we are seeing an emergence of the DIY consumer and we speak about how that is shaping adoption. And the automated checkout experience is not only powering efficiency...

A New Look at the Last Mile 28.04.2020

With new norms emerging such as a new equilibrium in supply and demand and emerging family priorities, we are seeing an increased adoption of technologies that reposition how consumers receive products and services. Last mile is focusing on hyper convenience with speed, ease and utility as the guiding light. Experiential tech won’t go away, but we will see brands and retailers lean more heavily in...

Rewriting the Playbook for Predicting Consumer Demand 21.04.2020

First Insight  approaches retail with a forward looking view to consumers via predictive analytics. Through their extensive longitudinal data they are formulating insights around how consumers are being reconditioned. They are seeing a convergence of demographics and a shift to online happening as people shift to staples and stockpiling, but what does the future look like? This week on ...

The Shopping Experience and Future of Payment Integration 14.04.2020

The future of payments will be more fluid than ever in tomorrow’s “new norm.” Customers are engaging with brands across channels with fewer pauses and will expect that fluidity to continue in a seamless and frictionless way, from in-store to online. In this discussion, learn how  Klarna  is helping brands and retailers re-think strategies around the point of sale. David Sykes  is th...

Introducing A New Retail Podcast 07.04.2020

Designed for retail leaders and retail lovers alike, the  Retail Refined  podcast is designed to explore the in-store technology of the future, challenge the industry’s preconceived notions, and sit down with retail’s biggest names to understand the brand strategies that will define the next decade in retail. The guide on this journey is  Melissa Gonzalez , CEO and Founder of ...

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