Retail Media Cam

Recorded live at MAD//North, 25-26 February 2026AI and Machine Learning shape what we see, what we listen to, and what we buy. It can even shape who we date, where we work and travel. The delta between retail personalisation and media targeting is closing, with segment and keyword based approaches underperforming drastically against modern technology, and in this talk we unpack exactly how. Great...

Retail Media is easy to launch, but hard to land. Join Particular Audience founder James Taylor and GM Beth Smith for a blunt, data‑packed masterclass that turns sponsored listings into a growth engine. We dive below the surface of the iceberg and get stuck into the nuance, technology and outcomes of high performing international Retail Media Networks from Australia to the UK and Denmark. We show...

Adaptive Transformer Search (ATS) is a proprietary technology developed by Particular Audience designed to address the significant issues in ecommerce search . Traditional keyword search systems, which rely on exact token matching and manual rules, are considered ineffective for a large majority of consumers and result in substantial financial losses for retailers due to lost sales and customer ab...

An overview of the 29-Page whitepaper on Model Context Protocol for Retail. Model Context Protocol (MCP)  is a superior alternative to traditional  browser-based AI agents  in the context of  digital retail . The primary document, a whitepaper, highlights the limitations of browser-based agents, such as fragmentation, inefficiency, and security risks, which hinder effective AI in commerce. In cont...

Sean Crawford is Managing Director for North America at SMG, the Retail Media Network specialist that connects brands, retailers, and shoppers across their path to purchase. SMG is arguably the leading operator of RMNs in the anglo speaking world having spent over a decade working on the Retail Media Networks for retailers like Asda, Morrisons, The Very Group, Boots and more. Recently also announc...

Colin Lewis is an award winning marketer. He is Editor-in-Chief, Retail Media at Internet Retailing, a leading Marketing Week Magazine Columnist, Advisor to Grace & Co, as well as many of the world's leading Retail Media Networks through his consultancy Retail Media Works. He also has more air miles than you can shake a stick at. We cover a lot in this episode: Everything that’s in trade will...

Lauren is the Executive Director at the Digital Shelf Institute (DSI) where she is defining THE strategy for how brands and retailers grow together. In this episode we discuss: 1. Why brand scrutiny on budgets is only growing 2. Why brands are moving to quarterly budget planning for agility to pivot 3. Why laggard retailers could get sidelined within 90 days 4. How Trade and eCommerce teams could...

40+ years since his first Retail Media campaign, Steve Gray has a proven track record leading and delivering successful retail media projects with many of the world's leading retailers, including Tesco, Asda, Kroger, Carrefour, Metro, Woolworths, Coles, Aldi, Asda, Pets at Home, Spinney, Virgin Megastores, and more. Steve led the creation of world's first advanced Retail Media Network as a...