Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops

Meet Amy Larson, the founder + designer at Overseasoned — who you might know for their merch + signature slogans like Smash the Garlic and the Patriarchy and I Scream for Reproductive Rights. 🧄🍦 Our chat covers: How Amy combined her love of food + feminism to start the company The importance of following your curiosity How to know it’s time to go from side-hustle to all-in The value of showing u...

Do the words “business strategy” make you feel overwhelmed, undereducated, or like “nobody puts this baby in a corner”? Me too. But also … I really love strategy at the same time. 🥸 So in today’s episode, I’m sharing how I approach retail problems in our signature feel-good ways. Tune in to hear: Why every business needs a unique strategy A few recent strategies I’ve helped retailers implement Ho...

Welcome back, retail besties! We’re kicking off season six by sharing three retail rituals you’ll want to add to your calendar ASAP. Tune in to hear: Why rituals are better than tasks The three dates we want you to get on your GCal How to prioritize data, strategy, AND self-care   Want exact agendas & extra motivation to complete the rituals? 🪐 Join The Here & Now 🧭   🕸 feelgoodretail.co...

Support for sustaining your indie retail business and a seasonal reminder that the work you do is anything but small. 🪐 Join The Here & Now 🧭 Get our free 2023 low-key holiday planner here 🕸 feelgoodretail.com 📱 @feelgoodretail ✉️ hiii@feelgoodretail.com

An incomplete guide to running your shop as an emotional being.  Get our free 2023 low-key holiday planner here 🕸 feelgoodretail.com 📱 @feelgoodretail ✉️ hiii@feelgoodretail.com

In this episode, we travel to the past - quite literally - to find answers for the future. By taking the time (an hour, tops) to review previous seasons, you'll be amazed at how few decisions  you have to make going into this year. The goal is to improve, not re-invent besties! Get our free 2023 low-key holiday planner here Download the Holiday Review Template here 🕸 feelgoodretail.com 📱 @fe...

Smooth sailing for your season with these simple tactics.  Plan your finish line celebration Set an intention Formalize a goal Use the past as your planner  Spill the beans Write a permission slip Create a place for "not now" ideas + observations Set an end of day ritual Get our low-key holiday planner Join our Holiday Planning Power Hour on October 16th 🕸 feelgoodretail.com 📱 @feelgood...

Because you can't do everything all at once, despite the urge. In this episode, we cover: Balancing our priorities and mono-tasking What "sustainable growth" means in your own words Redefining business planning  Finding inspiration in natural cycles  ✨ Get our free 2023 Holiday Planner here ✨ 🕸 feelgoodretail.com 📱 @feelgoodretail ✉️ hiii@feelgoodretail.com

Meet Phoebe Sherman, the founder, designer, podcast host + funny video maker over at Girl Gang Craft - a community for creatives. GGC is a multifaceted community with a podcast, apparel line, classes + courses, a membership and craft fairs in Oakland, CA, Salem, MA and Providence, RI.   Our chat covers: Tips for your first market or pop-up What it looks like to run an omnichannel business How to e...

Can Retail Leave Social Media? Today, I tackle that question with my friend, collaborator and brilliant business baddie Amelia Hruby in a conversation originally hosted on her podcast, Off The Grid. Tune in to hear Amelia and I discuss how social media has rapidly shifted for retailers and why chasing the algorithm might be the worst sales strategy in your playbook. We also get into— Whether or no...

aka "ideas to grow your biz without hating it" ;) a mid-season interlude 🕸 feelgoodretail.com 📱 @feelgoodretail ✉️ hiii@feelgoodretail.com

Meet Erin Myles, founder of Brave Daughters - an intentional jewelry brand. Erin and Brave Daughters have experienced some major growth over the past few years, going from a pop-up model to multiple retail locations, a website overhaul and the expansion of their line. We talk a lot about what that has looked and felt like, as both a business owner and human being. Our chat covers: The importance o...

The Indie Advice Column is back and today we're covering one of the most frequently asked questions - "WTF is going on with Instagram?" If you resent how many times you refresh your feed, find yourself seriously struggling with low engagement or have ever called IG a "necessary evil" this episode is for you. We cover: The emotional impact Instagram has on small biz owners...

What would it look like for small businesses to join forces and demand better conditions and systems from the tech companies they've come to rely on? If you've ever complained about high fees, low standards or greedy CEOs, this is the episode for you. The Indie Sellers Guild is a grassroots, non-profit organization created to promote equitable and fair treatment in online marketplaces, s...

Welcome to our brand spankin' new series, the Indie Advice Column, where Janine dives deep answering your retail questions. We're kicking off the series with a question that has taken many shapes over the years, all boiling down to "how can I make my online shop less... basic?"  Some of you have IRL experiences that feel robust and vibrant, and worry your web presence feels dul...

Happy almost-Summer, retail besties! 🌞 We’re kicking off a new season of Retail for the Rest of Us, and I’m so excited to be back in your earbuds. In this episode, I share the big question I’ve been grappling with lately — what is enough? And I tell you about my new vision for Feel Good Retail and indie retailers everywhere…including why this podcast might not be for everyone currently listening....

Meet Jennie Lennick, founder of Jenny Lemons - a vibrant accessory and colorful lifestyle brand based in San Francisco. Jennie is proof that artists make great strategists and our conversation was a potent reminder that focus can radically transform your business. Our chat covers: how her traditional art background led her to open a retail business what it looks like to accept help and delegate in...

Hey hey, retail besties. This week I’m talking about making changes, and I’m sharing one of Feel Good Retail’s guiding principles — Form Follows Function. Join me in releasing customer expectations and centering yourself in your businesses (for once). So we can reevaluate what’s working and make changes with confidence. 🛍 Get the free Indie Retail Resource Guide 🕸 feelgoodretail.com 📱 @feelgoodre...

Alright, bestie. After a few weeks of strategy, today we’re talking about feelings. Join me in breaking down the myths that hold too many indie retailers back — including the false idea that you’re “bothering” your clients, or that making sales = selling out, or that paid ads are the only way to grow. None of that’s true! So let’s talk about it. And don’t forget to complete our community survey by...

This week on the pod, we’re talking about making assumptions — you know those pesky things that make an a** out of you, me and your shop strategy? Tune in for some gentle reminders that you’re actually great at your job. Then join me to learn the three magic numbers that will simplify your analytics and help you do less better. And don’t forget to complete our community survey by 4/13 to be entere...

This week I’m unpacking the #1 way we block our own success AKA Doing Too Much. Tune in to learn why I tell 90% of Feel Good Retail clients that there’s too much going on in their business. Then join me in learning to focus on biz fundamentals and plug our energy leaks with three do-less ways to kick off your shop’s spring strategy. And don’t forget to complete our community survey by 4/13 to be e...

Happy Spring, retail besties! 🌸 Janine, here. Remember me? In this episode, I’m coming to you voice-memo style to once again get vulnerable about where I’m at with my business. The good news is that I don’t want to quit my business any more! And the even-better news is that you get to help shape the next phase of Feel Good Retail and Retail for the Rest of Us. Fill out our community survey here a...

Indie retail besties, let's be real...our businesses are not going to thrive (or even survive, frankly) if we burn ourselves out. So ask yourself 'can I sustain this pace indefinitely?'  Tune in for my take on what sustainability means for small businesses, how we can work more like nature, and why working on your shop (versus in the shop) will help you find your focus.   🕸 feelgood...

Hey retail besties 👋  To kick off the New Year, I’m sharing one of my favorite intuitive practices for indie retailers — the Feel Good Retail soul statement meditation. I use this meditation to help business owners come back to the motivation they had when they started their business, so they can make empowered, visionary decisions for the future So get cozy, grab your journal, and let’s drop in....

This week’s episode is for everyone who’s bracing themselves for the dreaded holiday gathering question — " how's that little business of yours going? " ... or worse “when are you gonna get a real job?” So triggering, isn’t it?! Because you know that running your business is hard work. I know that running your business is hard work. But too many people just don’t get it. So tune in...