Jeff Fisher and Cristene Gonzalez-Wertz
Retail Done Right
We’ve entered a new era of retail, the era of the Customer Channel, where Shoppers rule. This requires retailers and brands to be empathetic and supportive of their customers in every way.
Be sure to visit the podcast's website and support the creator: retaildoneright.net
Author
Jeff Fisher and Cristene Gonzalez-Wertz
Category
Podcast website
Latest episode
Oct 7, 2026
Where to listen?
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Episodes
S5 Ep3 | CRAFT with Chris DiTullio 07.10.2026 36:00
If craft is having a heyday, and the numbers confirm it is, why did the store built to serve makers go bankrupt twice in one year? The craft store died, but the making didn’t. In fact, one of our featured voices in the opener notes that she mourns the loss - delivered by her unprompted. There really wasn't - and still isn’t - anything like it for some guests. We explore this with Chris DiTul...
S5 Ep 2 | LOYALTY with Mark Gardiner 23.09.2026 34:26
Episode 2 of Season 5 argues that Trader Joe’s built the most durable loyalty in American grocery retail by doing the opposite of what every retail loyalty playbook prescribes. Our thesis: they didn’t design a loyalty program. They designed a place that generates belonging. And belonging is what loyalty programs are trying to buy but cannot. Our special guest, Mark Gardiner, author of Build a Bran...
S5 Ep 1 | DISCOVERY with Dr. Colin Ellard 09.09.2026 40:37
Guests include Randi Howard, Tim Howard, and Tonya Welker Send us Fan Mail RETAIL DONE RIGHT is produced by Jeff Fisher & Cristene Gonzalez-Wertz Email Jeff at jeff@retaildoneright.net and connect on LinkedIn here Email Cristene at cristene@retaildoneright.net and connect on LinkedIn here Follow us on Instagram @retaildoneright Tweet us @RetailD0neRight Michael Cooke is our brilliant sound e...
S5 - Episode - Teaser 09.09.2026 3:00
The people who shape this approach for both of us are not retail analysts. They are people who talk about store experiences and who feel those emotions quite personally. As Simon Sinek said, people don't buy what you do, they buy why you do it. and I love it, but we take Simon Sinek seriously this season. That's a lot of S's. Every episode begins with the why and works outward becau...
S4 Ep 7 Retail Media, A Conversation with Francisco Larrain 30.10.2024 42:06
In a follow up to our final Retail Trend, Retail Media Networks, we share a rich conversation with Francisco Larrain, CTO at Topsort , an innovative tech company that enables retailers and marketplaces to quickly launch, scale and intelligently optimize ad businesses with AI-based retail media infrastructure. We couldn’t ask for a better way to follow up on this incredibly relevant topic in the Re...
S4 Ep 6 | Retail Media | The New Frontier 07.05.2024 32:41
The sixth, and final, episode of our mini-series is titled, Retail Media . We discuss this new frontier. These brand or company-specific networks allow a brand to create media experiences across the customer journey (online and offline) while creating an entirely new high margin revenue stream via advertising. RETAIL DONE RIGHT is produced by Jeff Fisher & Cristene Gonzalez-Wertz Email Jeff at...
S4 Ep 5 | Talent | Talent Management Requires New Thinking 05.03.2024 31:06
The fifth episode of our mini-series is titled, Talent . We discuss all things talent and talent management where new thinking is required. RETAIL DONE RIGHT is produced by Jeff Fisher & Cristene Gonzalez-Wertz Email Jeff at jeff@retaildoneright.net and connect on LinkedIn here Email Cristene at cristene@retaildoneright.net and connect on LinkedIn here Follow us on Instagram @retaildoneright T...
S4 Ep4 | The Current State of ESG & Sustainability 01.02.2024 42:28
RETAIL DONE RIGHT is produced by Jeff Fisher & Cristene Gonzalez-Wertz Email Jeff at jeff@retaildoneright.net and connect on LinkedIn here Email Cristene at cristene@retaildoneright.net and connect on LinkedIn here Follow us on Instagram @retaildoneright Tweet us @RetailD0neRight Michael Cooke is our brilliant sound engineer and editor Jade Siriswad composed our theme music Let's go shopp...
S4 Ep3 | Tech Debt as Business Risk 12.01.2024 23:56
The third episode of our mini-series is titled, Tech Debt as Business Risk . While it’s called tech debt, it’s really about business strategy - and the ability of the business and the ability of all its systems to respond to customers and changes in the market. Here are a number of articles that provide detailed explanations: Technical Debt Skeletons and Tech Debt: Reclaiming Tech Equity and T...
S4 Ep 2 | New Supplies, New Demands 30.12.2023 36:12
This is another trend we saw come up through the WARDLEY maps. Supply chains came to the breaking point during the pandemic but they were stressed beforehand. As complexity increased - distance, currencies, intermediaries - new ways of working, rapid changes in communications modes. The systems designed to run “lights out” were completely opaque which made understanding, and then changing them ve...
S4 Ep1 | The Rise of the Customer Channel 21.12.2023 30:02
Omnichannel has nothing to do with the customer. Customers don’t see channels. They see tasks and transactions. Why can’t we? (It’s because we are tied to staying in old lanes; because it’s easier to measure and we think we know the metrics.) INTRODUCTION We’re kicking off Season 4 with our own mini-series – Retail trends that are the result of a tremendous amount of research, data, data mining, e...
S3 Ep7 | Talking Sustainability with Special Guest, Juli Lassow, Founder & Principle of JHL Solutions 03.01.2023 34:18
Consumers continue to demand change from retailers and brands. They are shopping their values. But has this become simply a marketing message for brands and retailers today? Or are we making real progress on the sustainability front? What’s missing today is a simple framework, or a set of principles, that retailers and brands can implement quickly and efficiently. We discuss 4 pragmatic principl...
S3 Ep6 | Resurrecting Retail: An Interview with Doug Stephens 22.11.2022 1:05:07
We welcome Doug Stephens , Founder and CEO of the global advisory firm Retail Prophet to Retail Done Right . Doug is a retail futurist and best-selling author of 3 books, including his newest, “Resurrecting Retail.” His perspective is grounded in fact, yet far reaching. And we cover a lot of ground in this interview. From people to product, and especially experience, from online lessons that bric...
S3 Ep5 | It’s a Mad Holiday Season 09.11.2022 22:52
It’s a mad world when the Holiday season starts so early. We look into the Holiday season – that we’re already in. Woven into the season, which is not just topical but extremely important, we are talking Sustainability – or I should say, the customer is telling us sustainability matters. RETAIL DONE RIGHT is produced by Jeff Fisher & Cristene Gonzalez-Wertz Email Jeff at jeff@retaildoneright.n...
S3 Ep4 | Amazon and the Future of Healthcare 25.10.2022 20:25
What’s a natural extension to the platform Amazon has built that we discussed in detail during Episode 3? Healthcare. Why? It serves Amazon and their network of employees while also being another service they could offer to their broader network of marketplace members and business partners and possibly directly to their incredibly large customer base. Amazon has unquestionably changed how we shop....
S3 Ep3 | Amazon as a Platform 11.10.2022 27:25
Amazon is a platform. Though we are starting to see others following this business model, Amazon offers a scale unrivaled. But if you’ve created a great brand and want to extend your offering, there’s clearly an opportunity to leverage your brand equity and customer base to create a network and ecosystem that supports services or products. We discuss the real opportunities Amazon has found. Ther...
S3 Ep 2 | Amazon’s Impact on Retail 27.09.2022 35:12
This episode begins our short series discussing Amazon it their impact on Retail. Our series comes at this from a physical retail, online retail and shopper behavior perspective by looking at the offering, tools and services Amazon has introduced and offered their customers, including the end-user customer and retailers in their marketplace. This episode focuses on how Amazon has changed Retail, e...
S3 Ep 1 | The State of Retail Today 13.09.2022 38:52
To kick off Season 3, we’ve invited back our first 3-time guest, Shelley E. Kohan. As we leave Summer behind and look toward the 4th quarter and the Holiday Season, consumer outlook seems dark. Is there a storm ahead? Is the outlook possibly a bit better than consumer sentiment would suggest? We will talk about the state of the retail industry today. Shelley E. Kohan is the Chief Strategist at The...
S2 Ep 12 | Retail Heroes, Villains, and Change Makers 07.06.2022 38:43
We close out Season 2 with our point of view on retails heroes, villains and change makers. Yes, we’re naming names. RETAIL DONE RIGHT is produced by Jeff Fisher & Cristene Gonzalez-Wertz Email Jeff at jeff@retaildoneright.net and connect on LinkedIn here Email Cristene at cristene@retaildoneright.net and connect on LinkedIn here Follow us on Instagram @retaildoneright Tweet us @RetailD0neRigh...
S2 Ep11 | Resale Retail Boom 19.04.2022 21:28
Two of the current trends in our post-pandemic world that are driving the resale/reclaim/recycle retail boom are inflation and sustainability. These two trends warrant a deep dive individually, but how they are impacting and helping to drive the resale retail boom is worthy of inquiry. Martin Peers briefing for The Information highlighted Rent the Runway’s recent performance – and I quote, “The co...
S2 Ep10 | The Opportunity Pop-Up Presents 05.04.2022 38:53
There is real value in physical retail. But it can be expensive, slow to develop and risky. There’s a solution out there… Pop-Ups. You aren’t locked into a long-term lease. The CapEx can be minimal. You can get open quickly. You can test and learn new ideas, assortments, experiences. You can be seasonally relevant. Why aren’t we seeing more Pop-Up shops? There’s still a fair number of empty st...
S2 Ep9 Ukraine 16.03.2022 9:49
A human tragedy is happening before our eyes. Today, we discuss Ukraine. It’s a human tragedy that’s occurring in front of our eyes via our screens. Our hearts go out to all those who are living through this - the brutal reality is on the ground. We focus our attention on how retailers and brands are responding. And what a response! This is something I don’t think we have ever witnessed at such...
S2 Ep 8 Retail 2022: Hybrid Shopping & Purpose Driven Shoppers 28.02.2022 32:05
We dive into a great new study on retail and consumer brands, “2022’s New Normal for Retail,” from IBM’s Institute for Business Value. This rich report clearly states that retailers and brands need to be present on all fronts and show consumers they share their values. CONSUMERS HAVE BEEN THROUGH THE WRINGER But they’ve been resilient. They’ve found creative ways to adapt to extreme circumstance...
S2 Ep7 The Value of Owned Brands 26.01.2022 35:23
Private label, white label, owned brands. What are the differences? Why do they exist? What value to they bring to the customer as well as to the retailer? We explore all these questions and just how a retailer should approach creating their own owned brands with our special guest, Juli Lassow, Owner and Principal of jhl solutions. PRIVATE LABEL, WHITE LABEL & OWNED BRANDS According to our gu...
S2 Ep 6 Goodbye 2021 11.01.2022 28:53
It doesn’t seem right to end the year without sharing a recap from our perspective. Plus, though it’s not without reservation, we will share a few predictions for 2022. RETAIL DONE RIGHT is produced by Jeff Fisher & Cristene Gonzalez-Wertz Email Jeff at jeff@retaildoneright.net and connect on LinkedIn here Email Cristene at cristene@retaildoneright.net and connect on LinkedIn here Follow us o...
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