Restoration Rundown Podcast

C&R Magazine is the oldest and largest publication serving the disaster restoration and cleaning industry. In this episode, we are joined by the Owner and Publisher of C&R Magazine, Michelle Blevins. Michelle shares her journey in the Restoration Industry and even shares some insight into what restorers need to do to help their business grow and thrive.

You may have noticed that lately Google Business Profiles have been getting suspended for seemingly no reason causing a lot of frustration to everyone affected. Well finally Google announced that the reason the suspensions have been happening so frequently, and in this short clip I explain why its happening and what to do if it happened to you.

Are you sick and tired of having to buy leads? In the long run organic traffic is always more cost effective than paid traffic. Yes, organic traffic from Google takes time but in the long run it's well worth it. IN this episode I talk about a few reasons why.

If you haven't heard, the FTC laid the smack down on HomeAdvisor and Angie's List for misleading contractors. I hate to sound like a broken record but we can't stress how important it is to have an omnichannel approach when it comes to marketing your restoration business. So what they were doing is their sales team was calling and they were using prerecorded phone calls to show and make it look li...

Jon Isaacson joins the Restoration Rundown again to talk about his 4th book in the Be Intentional Series, "How to Suck Less at Estimating". We discuss common problems when it comes to the communication process on projects, how important your SOPs are, and some ideas on how to mitigate those issues. Jon also talks about his annual charity event "Socktember" and how you can get involved with his gre...

In this podcast short replay brought to you by Ironclad Restoration Marketing, we revisit the FTC indictment of Angie's List and their misleading and predatory lead gen promises, to further drive home our Digital Omnipresence method

In this podcast replay short clip, we are joined by Gokul from Restoration Brokers of America to talk about why you need to start looking at your Restoration Business through the eyes of an investor not a business owner. Brought to you by Ironclad Restoration Marketing - get more leads and sales for your Restoration Business by getting your internet marketing right!

A lot of people ask which is better for their Restoration Business' website, Wordpress or Wix. In today's short episode I crown the champ.

Every business owner should have some sort of succession plan or exit strategy when its time to wrap things up. Whether you're handing down your business to a loved one or selling to the highest bidder, doing so can be a major challenge. On today's episode we are joined by Gokul Padmanabhan from Restoration Brokers of America on why you should treat your business as an investment, what he sees bei...

Jeff Diem from Elkmont Estimates joins the Restoration Rundown to talk about the benefits of outsourcing your estimating processes and how doing so not only saves you time, money, and energy, but can also help recover money that you may be leaving on the table; allowing you to focus on growing your Restoration Business. We also learned about Jeff's new game changing software, LEVLR!  For more info...

Oftentimes when a Restoration Business Owner's digital marketing efforts aren't producing calls the answer is usually the same, fire their SEO agency or try and increase the web visitor traffic. The problem with that is in most cases the agency or your in house team IS sending qualified traffic to your website, its just not converting into calls. In this episode I talk about the importance of incr...

Elan Pesmanick from Born to Repair joins us on the Restoration Rundown to share his inspirational journey from the retail world to owning a restoration equipment repair company. Elan shares how he leveraged his poetry skills and his social media accounts to cut through the online noise and grow his company, making a big name for himself in the industry.

Your Google Business Profile is one of the most important digital channels to drive leads to your Restoration Business. But what do you do if your profile gets suspended? In this episode I walk you through the steps we take to get the suspensions lifted with a 100% success rate.

On this very special episode we are joined by international speaker, business coach, and sales/marketing strategist Ricelli Mordecai from Sales Booster Solutions. We cover everything from common sales mistakes Restoration Contractors are making to choosing the right franchise. We even have an amazing offer for a FREE Consultation and a HUGE discount on some of her services. Tune in and get ready t...

We all want to achieve success and have goals, whether its losing weight, growing our businesses, being a better parent or winning a championship. But focusing on the goals vs the systems will often times lead you on a path to unhappiness and missing your goals. In today's episode I walk you through why you need to have a systems first mentality vs goal orientated and how that equates to more succ...

Why should someone do business with you vs your competition? In this episode we dive into identifying what your USP (Unique Selling Proposition) is and how you should be capitalizing on it to help convert more traffic into sales

In this episode we are discussing why you need to be treating SEO like an investment. Something that appreciates in value over time that will generate the most ROI of any type of marketing for your business.

Google reviews should be an integral part of your restoration business, but getting them can be a major pain. On todays episode, we talk about why Google reviews are so important, how they affect your business, and more so how to get more.

After a little break, we are BACK with a loaded episode. I talk to a lot of Restoration Contractors every day who always seem to be dealing with the same issues, but at the end of the day...their marketing just sucks! On today's episode I walk you through some of the reasons why that is the case and what you can do about it.

SEO is much more than throwing up some keywords and praying you get ranked. Paying attention to the technical quality of your site is vital to your Restoration Company's SEO success. In this episode I walk you through 4 crucial seo tasks a lot of people miss out on.

Understanding where your leads are coming from is crucial to properly make the RIGHT marketing decisions. In today's episode I talk about why you NEED to implement call tracking right away for your Restoration Business.

Your Google Business Profile (formerly google my business) is an amazing, effective, and best of all, free tool that you can use to get more leads. From enhanced organic search results to conversions, your Google Business Profile needs to be a fundamental part of your marketing plan. In this episode I give you an overview of what it takes to leverage it for more visibility.

A lot of Restoration Contractors I speak to find themselves in a major bind when they want to make changes with their marketing providers, whether that's changing agencies, building a new website, or just simply taking ownership of their assets. In this episode I walk you through some common missteps Restoration Contractors are making, and how to avoid them to save future headaches and a lot of mo...

There is a lot of noise and misinformation when it comes to getting online leads for your Restoration Business. In this episode I share the top 3 things I would do if I started a Restoration Company to begin getting those leads coming in. 

In today's episode we are joined by Jon Isaacson, also known as the "Intentional Restorer". He is a contractor, author, and the host of The Dyojo Podcast. Jon and Ben talk about his new book, his background with the Restoration Industry, and how he helps Restoration Contractors across the US set up their businesses the right way! You don't want to miss this one!