Matt Plapp - America's Best Restaurants

Restaurant Marketing Secrets

Business EN ↓ 970 episodes

Dive into Matt Plapp's top Restaurant Marketing Secrets. Posted daily, host Matt Plapp will take an in-depth look into what he sees in the Restaurant Marketing landscape. The three things Matt believes in when it comes to marketing are:A - Attracting your customer's attentionB - Build a database from that attentionR - Retaining attention in your databaseAnd, by the way, ABR also stands for America's Best Restaurants. (Duh!)Learn more about Matt Plapp by visiting his website at www. MattPlapp.com

Author

Matt Plapp - America's Best Restaurants

Episodes

How to Build a Following Bigger Than Your Restaurant and Make Yourself the Brand! - Restaurant Marketing Secrets - Episode 845 12.01.2025 4:59

Is your restaurant's marketing missing the mark? It's time to make YOU the centerpiece of your brand. In this video, I'll explain how to take your visibility to the next level by becoming the face of your restaurant. From creating a signature look, like Avery from Little Italy with his signature pizza shirt, to using your vehicle as a moving billboard, I'll show you how to stand out in your commun...

Reviving Your Facebook Page: Organic Posts and Paid Ads to Boost Engagement - Restaurant Marketing Secrets - Episode 844 11.01.2025 6:48

If your Facebook page feels like a ghost town with no comments, likes, or shares (not even from your family!), don't worry—you're not alone. This post explores how combining paid ads with engaging organic content can breathe life back into your page, reigniting your audience's interest. By leveraging the power of targeted ads and interactive posts, you'll create a dynamic presence that attracts at...

Easy Way To Eliminate Job Applications - Restaurant Marketing Secrets - Episode 843 10.01.2025 2:24

This simple hack will help get rid of the WRONG applicants and avoid bad hires. - Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaurant Marketin...

We Will Be Our Own Worst Enemy If We Let It Happen - Restaurant Marketing Secrets - Episode 842 09.01.2025 1:48

If YOU can't keep promises with YOURSELF, then why should others? - Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaurant Marketing That Works Do...

They Hit Me In 2 Of The Restaurant Marketing Funnels In 24 Hours - Restaurant Marketing Secrets - Episode 841 07.01.2025 2:45

The big dogs are starting to wake up, when will YOU! - Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaurant Marketing That Works Dot Com

Viral Restaurant Facebook Post - Restaurant Marketing Secrets - Episode 840 06.01.2025 1:59

Steal this campaign; I'm sure there are many ways to do something like this throughout the year to not only give back, but to go viral for all the right reasons. - Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www...

Why Nickelbacks Song Will Help You In 2025 - Restaurant Marketing Secrets - Episode 839 05.01.2025 2:32

These three music lyrics will shape your 2025 like never before. - Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaurant Marketing That Works Do...

Marketers Just Don't Get It, And Restaurants Are Really Far Behind Too - Restaurant Marketing Secrets - Episode 838 05.01.2025 3:48

Marketing gold is engagement, but understanding WHY is half the battle. - Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaurant Marketing That Wo...

It Starts With Your Mind, Body & Spirit - Restaurant Marketing Secrets - Episode 837 03.01.2025 3:42

You only get one body. Take care of it! - Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaurant Marketing That Works Dot Com

Look In The Mirror For 2025 Wins & 2024 Losses - Restaurant Marketing Secrets - Episode 836 02.01.2025 2:44

You control the ship, OWN IT! - Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaurant Marketing That Works Dot Com

It's Simple Math - - Restaurant Marketing Secrets - Episode 835 01.01.2025 1:53

Where are you now, and where do you want to be in 12 months? - Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaurant Marketing That Works Dot Co...

It's About To Be That Time Of Year - Restaurant Marketing Secrets - Episode 834 31.12.2024 2:04

Start yesterday - Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaurant Marketing That Works Dot Com

Emails That Don't Sell Food, But Really Do :) - Restaurant Marketing Secrets - Episode 833 29.12.2024 2:52

Let's turn your emails into social media engagement machines! Click here to check out the article https://www.pmq.com/matt-plapp-design-your-email-marketing-to-drive-social-media-engagement/ - Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered b...

Email Marketing That Drives Social Media Success - Restaurant Marketing Secrets - Episode 832 29.12.2024 1:27

Discover how to supercharge your restaurant's social media presence through strategic email marketing with Matt Plapp, the Chief Energy Officer of Restaurant Marketing That Works. In this episode, Matt shares actionable tips on designing emails that not only engage your audience but also drive them to interact with your social platforms. Learn how to turn your email list into a powerful tool for a...

WHY Loyalty Programs Fail - Restaurant Marketing Secrets - Episode 831 27.12.2024 4:46

In this episode, Matt Plapp dives into the intricate puzzle of loyalty programs and why so many fall flat. Drawing on over two decades of marketing experience, he breaks down the key reasons these programs fail to resonate with customers and how businesses can flip the script. Whether you're a restaurant owner, marketer, or entrepreneur, you'll gain actionable insights into crafting loyalty strate...

Let's Take Action Now, Not Next Week - Restaurant Marketing Secrets - Episode 830 26.12.2024 2:15

New Year's Resolutions SUCK! If you have a change to make, make it NOW, not later. - Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaurant Mark...

Connecting Customer Acquisition To Loyalty - Restaurant Marketing Secrets - Episode 829 26.12.2024 4:54

2025 was a big learning year for me and my team. Learning how to connect the dots in marketing programs and keep people on the RIGHT path. - Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingth...

The Holiday Rush Is Over For Restaurants - Restaurant Marketing Secrets - Episode 828 26.12.2024 3:07

In 2025, you better plan for a terrible holiday season; that way, anything that happens after Thanksgiving will be gravy. - Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for m...

What Can We Learn From Carvana - Restaurant Marketing Secrets - Episode 827 23.12.2024 2:27

This weekend I sold a car through Carvana and it was a PIECE OF CAKE! - Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaurant Marketing That Wo...

Helping You In A New Way In 2025- Restaurant Marketing Secrets - Episode 826 23.12.2024 2:27

What Do We Have Planned With The Ultimate Restaurant Marketing Plan CLICK to enter to win our contest and check it out https://www.ultimaterestaurantmarketingplan.com/giveaway - Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Return...

He Sold $60,000 In Gift Cards - Restaurant Marketing Secrets - Episode 825 23.12.2024 2:22

It's crazy what a restaurant owner who realizes he's in SALES can do. - Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaurant Marketing That Work...

It Happened, This Business Asked Me To Join - Restaurant Marketing Secrets - Episode 824 21.12.2024 2:13

You need to take this in-store marketing opportunity VERY seriously! - Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaurant Marketing That Works...

Get Light - Restaurant Marketing Secrets - Episode 823 19.12.2024 3:37

It's time to turn the corner on 2024 and head into 2025 with all the momentum we can gather. - Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restau...

4 Email Campaigns Every Restaurant Needs to Crush Sales - Restaurant Marketing Secrets - Episode 822 18.12.2024 2:13

Why Restaurants Can't Afford to Ignore Email Marketing While social media platforms and flashy ad campaigns get a lot of attention, email marketing remains unmatched for direct communication with your customers. It's personal, trackable, and—when automated—can bring in serious revenue without requiring constant effort. - Do you need some help driving sales? I'm the CEO of Restaurant Marketing Th...

The Market Is Down, Where Are You? - Restaurant Marketing Secrets - Episode 821 17.12.2024 2:37

It's been a tough year, but sometimes you have to have those to appreciate the great ones. - Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaur...