Matt Plapp - America's Best Restaurants

Restaurant Marketing Secrets

Business EN ↓ 970 episodes

Dive into Matt Plapp's top Restaurant Marketing Secrets. Posted daily, host Matt Plapp will take an in-depth look into what he sees in the Restaurant Marketing landscape. The three things Matt believes in when it comes to marketing are:A - Attracting your customer's attentionB - Build a database from that attentionR - Retaining attention in your databaseAnd, by the way, ABR also stands for America's Best Restaurants. (Duh!)Learn more about Matt Plapp by visiting his website at www. MattPlapp.com

Author

Matt Plapp - America's Best Restaurants

Category

Business

Podcast website

mattplapp.com

Latest episode

Jul 5, 2026

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Episodes

Collaboration - Restaurant Marketing Secrets - Episode 720 08.09.2024

If you want an outcome, you have to build the relationships and systems to get there, AKA collaborate... --- Do you need some help driving sales?   I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to  www.restaurantmarketingthatworks.com  for more information...

Our Team & Our Vivid Vision - Restaurant Marketing Secrets - Episode 719 06.09.2024

Look in the mirror Matt! --- Do you need some help driving sales?   I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to  www.restaurantmarketingthatworks.com  for more information That's Restaurant Marketing That Works Dot Com :)

- Restaurant Marketing Secrets - Episode 718 05.09.2024

Why are we still wondering about TV? --- Do you need some help driving sales?   I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to  www.restaurantmarketingthatworks.com  for more information That's Restaurant Marketing That Works Dot Com :)

Wing Fest Takeaways Part 1 - Restaurant Marketing Secrets - Episode 717 04.09.2024

What did I see that restaurants did right and wrong at the National Buffalo Wing Festival? --- Do you need some help driving sales?   I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to  www.restaurantmarketingthatworks.com  for more information That's Restaur...

3 Insane Ways To Get Your Mind Right - Restaurant Marketing Secrets - Episode 716 03.09.2024

3 Strategies to not only get your life back but make your mind right. Check out my blog post DAY 146 at www.mattplapp.com --- Do you need some help driving sales?   I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to  www.restaurantmarketingthatworks.com  for...

Bad Service Can Crush Great Marketing - Restaurant Marketing Secrets - Episode 715 02.09.2024

Make sure you've got all your bases covered before blaming marketing for your sales issues.  --- Do you need some help driving sales?   I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to  www.restaurantmarketingthatworks.com  for more information That's Resta...

Chick Fil A's New Double Drive Thru Concept - Restaurant Marketing Secrets - Episode 714 01.09.2024

I'm not quite sure how this applies to you, but I found it fascinating, and it tells the story of a powerful brand.  --- Do you need some help driving sales?   I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to  www.restaurantmarketingthatworks.com  for more...

Who's In Your Ear? - Restaurant Marketing Secrets - Episode 713 31.08.2024

The people you put in your world and the environment you put yourself in, WILL dictate your future. --- Do you need some help driving sales?   I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to  www.restaurantmarketingthatworks.com  for more information That'...

The ABR Roadshow and America's Best Restaurants - Restaurant Marketing Secrets - Episode 712 30.08.2024

Another Friday, another week closer to our Vivid Vision. --- Do you need some help driving sales?   I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to  www.restaurantmarketingthatworks.com  for more information That's Restaurant Marketing That Works Dot Com :...

Tips To Avoid Facebook Scams & Spammers - Restaurant Marketing Secrets - Episode 711 29.08.2024

Here are three tips to avoiding these common Facebook scams. --- Do you need some help driving sales?   I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to  www.restaurantmarketingthatworks.com  for more information That's Restaurant Marketing That Works Dot C...

Don't Sleep On Grassroots Marketing - Restaurant Marketing Secrets - Episode 710 28.08.2024

He was outside asking people to stop in and shop. Go figure! --- Do you need some help driving sales?   I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to  www.restaurantmarketingthatworks.com  for more information That's Restaurant Marketing That Works Dot C...

Your Environment Dictates Your Growth - Restaurant Marketing Secrets - Episode 709 27.08.2024

--- Do you need some help driving sales?   I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to  www.restaurantmarketingthatworks.com  for more information That's Restaurant Marketing That Works Dot Com :)

Yes Yes Yes To Restaurant Branding - Restaurant Marketing Secrets - Episode 708 26.08.2024

It's a must to build a solid long-term brand...branding. --- Do you need some help driving sales?   I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to  www.restaurantmarketingthatworks.com  for more information That's Restaurant Marketing That Works Dot Com :...

Your Tech Stack & POS Integrations - Restaurant Marketing Secrets - Episode 707 26.08.2024

Is your online business connected? --- Do you need some help driving sales?   I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to  www.restaurantmarketingthatworks.com  for more information That's Restaurant Marketing That Works Dot Com :)

GWC - Restaurant Marketing Secrets - Episode 706 25.08.2024

Who's serving your customers?  Who are you entrusting with your vision? -- Do you need some help driving sales?   I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to  www.restaurantmarketingthatworks.com  for more information That's Restaurant Marketing That W...

How Do We Get Away From ONLY Restaurant Loyalty & Into Full Circle Customer Relationship Marketing - Restaurant Marketing Secrets - Episode 705 23.08.2024

I bought a loyalty company, at least that's what people think.  How do we change that and how do we build something that solves the entire problem and not just 1 part of it.  This is week 2 of our Friday Vivid Vision check-in.  Go to www.mattplapp.live/vv to see our Vivid Vision and follow along.  AND I'd love to mail you a copy of our VV, so you can see the impact we are going to have, but more i...

Will You Become The Future Of Restaurant Marketing Or Stay The Same & Go Away? - Restaurant Marketing Secrets - Episode 704 22.08.2024

It's a simple question: will you make the change FINALLY or keep doing what's going to kill your brand? -- Do you need some help driving sales?   I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to  www.restaurantmarketingthatworks.com  for more information Th...

If I Was To Open A Sandwich Shop Today, What Would My Marketing Plan Be? - Restaurant Marketing Secrets - Episode 703 21.08.2024

Today I was asked a simple question on a podcast, and here's my answer. -- Do you need some help driving sales?   I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to  www.restaurantmarketingthatworks.com  for more information That's Restaurant Marketing That W...

68% Of Your Customers Are Not Coming In Soon - Restaurant Marketing Secrets - Episode 702 20.08.2024

The stats are in and they aren't good, or are they? -- Do you need some help driving sales?   I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to  www.restaurantmarketingthatworks.com  for more information That's Restaurant Marketing That Works Dot Com :)

The Edge & How To Navigate It - Restaurant Marketing Secrets - Episode 701 19.08.2024

If you're doing big things, you have to be willing to stop and evaluate. -- Do you need some help driving sales?   I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to  www.restaurantmarketingthatworks.com  for more information That's Restaurant Marketing That...

This Restaurant Owner Did This 289 Times & You Probably Didn't - Restaurant Marketing Secrets - Episode 700 18.08.2024

As you know, the success or failure of your restaurant's marketing starts and ends with your customer database.  And there are 4 main ways you can grow your database – 1st – In-Store – 2nd – Point Of Sale – 3rd – Website & Online Ordering – 4th – Social Media 75% of your best customers will come from #1, the customers YOU make an effort to gain from your in-store marketing.  To take that a step fu...

The Ultimate Restaurant Marketing Plan - Restaurant Marketing Secrets - Episode 699 17.08.2024

I'm building it, but I'm using it first. -- Do you need some help driving sales?   I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to  www.restaurantmarketingthatworks.com  for more information That's Restaurant Marketing That Works Dot Com :)

The Back Page Of Our Vivid Vision - Restaurant Marketing Secrets - Episode 698 16.08.2024

Starting this week, every Friday will be dedicated to discussing our Vivid Vision. Today, we're delving into the back page of our VV, our new Company HQ. This regular engagement will keep you all informed and involved in our vision. -- Do you need some help driving sales?   I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, Ameri...

Mind, Body & Spirit - Restaurant Marketing Secrets - Episode 697 15.08.2024

This is why I'm doing my third five-day fast this year.  -- Do you need some help driving sales?   I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to  www.restaurantmarketingthatworks.com  for more information That's Restaurant Marketing That Works Dot Com :)

Your Story Will Amaze People - Restaurant Marketing Secrets - Episode 696 14.08.2024

This is the leg up you have on the chains and pretty much every mom & pop competitor too.  -- Do you need some help driving sales?   I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to  www.restaurantmarketingthatworks.com  for more information That's Restaura...

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