Matt Plapp - America's Best Restaurants

Restaurant Marketing Secrets

Business EN ↓ 970 episodes

Dive into Matt Plapp's top Restaurant Marketing Secrets. Posted daily, host Matt Plapp will take an in-depth look into what he sees in the Restaurant Marketing landscape. The three things Matt believes in when it comes to marketing are:A - Attracting your customer's attentionB - Build a database from that attentionR - Retaining attention in your databaseAnd, by the way, ABR also stands for America's Best Restaurants. (Duh!)Learn more about Matt Plapp by visiting his website at www. MattPlapp.com

Author

Matt Plapp - America's Best Restaurants

Category

Business

Podcast website

mattplapp.com

Latest episode

Jul 5, 2026

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Episodes

Optimizing Your Restaurants Google Reviews - Restaurant Marketing Secrets - Episode 745 02.10.2024

These two tips will help you build a stronger Google Profile and sell more food.  -- Do you need some help driving sales?   I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to  www.restaurantmarketingthatworks.com  for more information That's Restaurant Market...

Tech Should Be Your Restaurants Best Friend - - Restaurant Marketing Secrets - Episode 744 01.10.2024

Pay at the table and other tech you could leverage inside your restaurant to make things easier and smoother.  -- Do you need some help driving sales?   I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to  www.restaurantmarketingthatworks.com  for more informa...

Customer Surveys, When Are You Asking Too Much - Restaurant Marketing Secrets - Episode 743 30.09.2024

If you want to know about your customer service and the experience your customers have at your restaurant, you have to ask them, right?  But is asking them over 50 questions too much?  YES!

Well, The Ad Worked But The Cookie Sucked.- Restaurant Marketing Secrets - Episode 742 29.09.2024

Why do we have upsells?  To increase our check average, not now, but forever!  So, let's not screw it up.  -- Do you need some help driving sales?   I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to  www.restaurantmarketingthatworks.com  for more information...

The Wrong People Are Answering Your Phones, Overseas & Locally - Restaurant Marketing Secrets - Episode 741 29.09.2024

One restaurant chain is using overseas call centers, and this local one is using the wrong local employee. -- Do you need some help driving sales?   I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to  www.restaurantmarketingthatworks.com  for more information...

Your Hope & Pray Marketing Plan - Restaurant Marketing Secrets - Episode 740 27.09.2024

It's 2024, let's act like it. -- Do you need some help driving sales?   I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to  www.restaurantmarketingthatworks.com  for more information That's Restaurant Marketing That Works Dot Com 

When To Not Say A Thing Online - Restaurant Marketing Secrets - Episode 739 26.09.2024

This was an instance where silence brought more value than responding -- Do you need some help driving sales?   I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to  www.restaurantmarketingthatworks.com  for more information That's Restaurant Marketing That Wor...

She's Asking...GO FIGURE - Restaurant Marketing Secrets - Episode 738 25.09.2024

It happened, I met an owner that's listening, reading and TAKING MASSIVE action with her in-store marketing ASKS! -- Do you need some help driving sales?   I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to  www.restaurantmarketingthatworks.com  for more info...

33% Sales Increase From This One THING - Restaurant Marketing Secrets - Episode 737 24.09.2024

This wasn't planned, but the universe is speaking to me. This restaurant's marketing program grew its sales by 33% and proved my biggest point on customer data collection. -- Do you need some help driving sales?   I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns....

Asking Your Customers To Join Your Loyalty Or VIP Program - Restaurant Marketing Secrets - Episode 736 23.09.2024

You don't get a first date without asking.  Well, in the restaurant business, many times you fail to get the 2nd through 100th visit because you failed to ask! -- Do you need some help driving sales?   I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to  www.r...

Loyalty For Your Restaurants Customers, Good & Bad - Restaurant Marketing Secrets - Episode 735 22.09.2024

How to use loyalty for your restaurant and what the gaps are. -- Do you need some help driving sales?   I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to  www.restaurantmarketingthatworks.com  for more information That's Restaurant Marketing That Works Dot C...

My Favorite Upcoming Facebook Campaigns For Restaurants - Restaurant Marketing Secrets - Episode 734 21.09.2024

Social media is about online engagements, you know, like comments on your Facebook posts.  Here's how you can get more of those the end of 2024. --- Do you need some help driving sales?   I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to  www.restaurantmarke...

Focusing On What's Working - Restaurant Marketing Secrets - Episode 733 20.09.2024

What's working vs what's now, what should WIN your attention? --- Do you need some help driving sales?   I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to  www.restaurantmarketingthatworks.com  for more information That's Restaurant Marketing That Works Dot...

You Can't Stop Eating Your Food - Restaurant Marketing Secrets - Episode 732 19.09.2024

Just because you're not in the kitchen anymore doesn't mean you stop eating your own food—lessons from my recent road trip with my team at America's Best Restaurants. --- Do you need some help driving sales?   I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go t...

You Are The TV Station - Restaurant Marketing Secrets - Episode 731 18.09.2024

You are the TV show, the cable show, the radio show...JUST PICK UP YOUR PHONE! --- Do you need some help driving sales?   I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to  www.restaurantmarketingthatworks.com  for more information That's Restaurant Marketin...

Your Story & The Excitement That It Can & WILL Create - Restaurant Marketing Secrets - Episode 730 17.09.2024

The excitement that your story can create is insane, and that will not only build brand but DRIVE SALES. --- Do you need some help driving sales?   I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to  www.restaurantmarketingthatworks.com  for more information...

Sometimes You've Got To Do The Work - Restaurant Marketing Secrets - Episode 729 16.09.2024

Don't lose touch with what got you where you are today.  --- Do you need some help driving sales?   I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to  www.restaurantmarketingthatworks.com  for more information That's Restaurant Marketing That Works Dot Com :

What Was Heavy Is Now Light - Restaurant Marketing Secrets - Episode 728 16.09.2024

Something that's heavy today can be easy tomorrow. --- Do you need some help driving sales?   I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to  www.restaurantmarketingthatworks.com  for more information That's Restaurant Marketing That Works Dot Com :

This Restaurant Gave Me Homework With Their Instagram Post - Restaurant Marketing Secrets - Episode 727 14.09.2024

Like, Comment, Share, Tag.... --- Do you need some help driving sales?   I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to  www.restaurantmarketingthatworks.com  for more information That's Restaurant Marketing That Works Dot Com :

The Best Restaurant Social Campaign Results & They Drove Sales With It - Restaurant Marketing Secrets - Episode 726 12.09.2024

In 3 weeks, these four restaurant marketing campaigns amassed 653 comments that turned into 400 customers giving the restaurant their data, and then 50 or so walked in and spent $2,000.  My friends, that's restaurant marketing that drives sales!  --- Do you need some help driving sales?   I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two c...

We Need More Of This - Restaurant Marketing Secrets - Episode 725 12.09.2024

We need to focus on the positive more. --- Do you need some help driving sales?   I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to  www.restaurantmarketingthatworks.com  for more information That's Restaurant Marketing That Works Dot Com :)

Practice Hospitality Everywhere, Even ONLINE - Restaurant Marketing Secrets - Episode 724 11.09.2024

They asked for a review, I obliged, and then they ignored me --- Do you need some help driving sales?   I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to  www.restaurantmarketingthatworks.com  for more information That's Restaurant Marketing That Works Dot C...

Are You Acting Like It's 2024 - Restaurant Marketing Secrets - Episode 723 10.09.2024

You better get your stuff into 2024! --- Do you need some help driving sales?   I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to  www.restaurantmarketingthatworks.com  for more information That's Restaurant Marketing That Works Dot Com :)

Where Should A QR Code Take Customers? - Restaurant Marketing Secrets - Episode 722 09.09.2024

Your marketing calls to action need to take people down the easiest possible route. --- Do you need some help driving sales?   I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to  www.restaurantmarketingthatworks.com  for more information That's Restaurant Mar...

Restaurant Customer Management Software - Restaurant Marketing Secrets - Episode 721 08.09.2024

Fortunately, and unfortunately we are creating something that doesn't currently exist.  It's needed, but when you're the first to do something the mountains are much bigger to climb.  --- Do you need some help driving sales?   I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Rep...

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