Virtuous Software

Responsive Lab Podcast

Business EN ↓ 187 episodes

Welcome to The Responsive Lab, presented by Virtuous. In this podcast, we're exploring how nonprofits leverage technology to deepen donor engagement. Join us in the lab as we mix innovation with impact, tackling challenges and discovering new possibilities for the nonprofit sector.

Author

Virtuous Software

Category

Business

Podcast website

www.virtuous.org

Latest episode

Jun 29, 2026

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Episodes

Sophie W. Penney, Ph.D. On Nonprofit Leadership & 07.04.2020

Sophie W. Penney, Ph. D. joins us to talk about the challenges facing nonprofit leaders today, why fundraisers should adopt a teacher's mindset, and a framework to identify and isolate challenges to ensure you navigate them well. Sophie is the Director of Foundation Relations for Penn State University and the founder and President of i5 Fundraising and a dynamic development leader with extensive e...

*Special Release* Responsive Fundraising: The Donor-Centric Framework 23.03.2020

On this episode, we're joined by Gabe Cooper and Mckenna Bailey to discuss their new book Responsive Fundraising: The Donor-Centric Framework Helping Today’s Leading Nonprofits Grow Giving Gabe Cooper is the Founder and CEO of Virtuous , a software platform helping nonprofits grow giving. Gabe has a true passion for creating market-defining software and helping charities reimagine generosity. Thro...

Shannon McCracken, CEO at The Nonprofit Alliance, On Fundraising In Challenging Times 16.03.2020

Shannon McCracken joins us to talk about the current fundraising landscape, why trust and relevancy our essential now more than ever, and her take on what nonprofit leaders should focus on amidst times of crisis and uncertainty. Shannon has a unique vantage point, as she's the CEO of The Nonprofit Alliance , leading the association through rapid growth since its launch in 2018. Previously she spen...

Julia Campbell On How Nonprofits Should Maximize Social Media 10.03.2020

Julia Campbell , author, speaker, and digital strategist to mission-driven organizations, joins us to talk about the current state of social media, how nonprofits should be maximizing social channels, and the dos and don'ts on how to use social engagement for fundraising. Julia wrote her book Storytelling in the Digital Age: A Guide for Nonprofits as a roadmap for social change agents who want to...

Chad Williams, CEO of FiveQ, On Personalized Donor Engagement 17.02.2020

Chad Williams joins us to talk about the five mindsets of a modern fundraising strategy, how infusing personalization into your messaging drives up results, and a simple framework for donor engagement in 2020 and beyond. Chad is the CEO of Five Q and has been involved with the Internet since 1995. His company provides a full suite of software development and interactive marketing solutions, includ...

Brian Sooy On How To Craft Your Nonprofit's Story 04.02.2020

Brian Sooy, the president of AESPIRE , joins us to talk about uncovering and clarifying your nonprofit's story, the art of focus, and why supporter-centered storytelling is a must. Brian is the author of “ Raise Your Voice: A Cause Manifesto ,” the top-rated book that helps mission-driven leaders create thriving organizations. As a StoryBrand Certified Guide , Brian knows that when leaders find th...

T. Clay Buck on Fundraising Musts In 2020 & Beyond 27.01.2020

On this episode, we're joined by T. Clay Buck, a recovering actor and reluctant data geek, and we discuss what fundraising leaders should be focused on as we wade into 2020 and beyond. He is the Founder and Principal of Tactical Fundraising Solutions , a fundraising consultancy that helps fundraisers and nonprofits raise money more effectively through a systems-thinking approach to fundraising. Cl...

Greg Warner, CEO of MarketSmart, Shares What Donors Really Want 01.01.2020

Greg Warner, the CEO of MarketSmart , to talk about his personal experience as a disgruntled donor, what today's donor really wants from nonprofits, and engagement strategies he's seen nonprofits tap to build authentic relationships with their donors. ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/ .  Get an in-depth guide to re...

Gabe Cooper on Responsive Fundraising 01.01.2020

We’re changing things. We’re creating a space where ideas and people focused on fundraising for our world’s most important causes can collide. Why? The world your nonprofit is fundraising in has changed. This has shifted what today’s donor expects and they’re voting with their giving (engagement and dollars). Yet, nonprofits are handcuffed to models that were designed for donors that no longer exi...

Dan Reed (Part II) on How To Inspire Generosity At Scale 17.10.2019

Dan Reed, the CEO and Founder of Seed Fundraisers join us again to talk about growing generosity at scale across various fundraising channels. He also shares practical tips on how you can activate and inspire generosity within annual giving campaigns, major gifts, and event fundraising. Seed Fundraisers is a training and coaching organization focused on fundraising and program design. Furthermore:...

Mark Santiago, Founder and Entrepreneur Talks Social Media For Today's Nonprofits 16.10.2019

Mark Santiago joins us to talk about the where, what and how of harnessing the power of social media for your nonprofit. Hear from an expert about how your organization can utilize digital marketing tools to achieve your goals, grow your donor base & increase the good you do in the world. ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtu...

Dan Reed (Part I) on the True Purpose of a Fundraiser 21.08.2019

Dan Reed, the CEO and Founder of Seed Fundraisers join us to talk about growing generosity and vocational conviction. He also shares what he believes the true purpose of a fundraising professional is, and a few tips on how to evolve your posture toward your nonprofit's donors. Seed Fundraisers is a training and coaching organization focused on fundraising and program design. Furthermore: Seed is a...

Carter Crockett, Entrepreneur and Scholar Talks Winning vs. Flourishing 20.08.2019

Carter Crockett joins us to talk about the teachings of ancient philosophers and how they can help today's entrepreneurs and nonprofit leaders. Learn the difference between winning and flourishing, plus how creating a culture of excellence can help drive your nonprofit forward. ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/ . ...

Hilary Noon, EVP at Pursuant, on The Value of Donor Loyalty 08.08.2019

Hilary Noon joins us to talk about the first-ever Donor Loyalty Benchmark Study , why donor loyalty is a metric fundraisers should be pursuing, and a few practical insights nonprofits can use to cultivate donor loyalty. Hilary has committed her entire working life to serving with and on-behalf of nonprofits. She is now the Executive Vice President of Insights Analytics and Experience at Pursuant. ...

Ryan Corry on Authentic Donor Relations 08.08.2019

The newest episode of The Modern Nonprofit Fundraiser Podcast features Ryan Corry, Director of Development at  St. Vincent de Paul . Ryan offers personal stories and specific examples of what inspires generosity in all donors: your own generosity. He talks about building authentic donor relations and how to create a vision for the future of your nonprofit. Find out more about  Ryan  and St. Vincen...

Taylor Shanklin Reveals Nonprofit Growth Strategies You Need to Know 07.08.2019

On the newest episode of The Modern Nonprofit Fundraiser Podcast, we feature  Taylor Shanklin , the V.P. of Marketing at  Pursuant . Taylor offers practical advice for nonprofits who want to use the same growth hacking strategies that make startups successful. She provides tips for successful growth, how to grow a stronger team at your nonprofit and more. Listen to the whole episode here.  ----- L...

Adam Walker: What Makes a Great Nonprofit Website 07.08.2019

Most nonprofit organizations understand that a website is a key communication tool that helps them state their mission, share their successes, and keep their donors up to date. A nonprofit website is also a central tool for growing the donor base. That’s why it’s not enough to just check the box: “Yeah, we have a website.” To be the most successful in the digital age, nonprofits need to strive to...

Beth Guckenberger: Mastering Fundraising with the Art of Storytelling 07.08.2019

Storytelling is a major part of how brands connect with their audiences, but nonprofit storytelling is unique. It can be a major challenge to do it well so that you do more than just grow your donor base. We spoke with Beth Guckenberger who has been using storytelling to build relationships with her donors in order to connect them to the work of her nonprofit. Beth is co-executive director at  Bac...

Brady Josephson from Next After 07.08.2019

We talk to Brady Josephson of Next After about his experience helping nonprofits grow and improve donor relationships.    ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/ .  Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/ .

John Lyon: Mobilizing Donors for Global Emergency Response Efforts 07.08.2019

Our guest is John Lyon, the President and CEO of  World Hope International  (WHI). World hope is a Christian relief and development organization that works with vulnerable and exploited communities to alleviate poverty, suffering and worldwide injustices. John has worked with the organization for more than 18 years and is considered an expert in global development. He has more than 12 years of exp...

Heather Hiscox: Challenging Nonprofit Leaders to Think Differently About Innovation 04.10.2018

In this episode, Gabe Cooper talks to Heather Hiscox - Co-founder and Co-director at Moves the Needle - about innovation and challenging how nonprofits think about growth, risk and continuous improvement. ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/ .  Get an in-depth guide to responsive fundraising to help your organization...

Kendra Jeffreys, Sr. Director of US Operations at Mission to the World 03.09.2018

Kendra Jeffreys is the Sr. Director of US Operations at  Mission to the World . This week, Kendra joined the podcast to discuss innovation, change management, and fostering a culture of continuous improvement at nonprofits. I always say this to my team: ‘Start at the end first. I want know your desired future state. Where do you want to be?’ And then we’re going to figure out how to get there. ---...

Dave Raley, EVP at Masterworks 05.07.2018

Dave Raley talks to us about how donor data, donor signals and an innovative philosophy help nonprofits grow exponentially through connection with the modern donor.    ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/ .  Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor...

Carly Berna, Director of Marketing at Jewish Voice 19.06.2018

Carly Berna talks to us about the ways her team was able to grow Jewish Voice through dedicated relationships with donors.    ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/ .  Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsiv...

Brad Davies, Fundraiser in Chief at Hatch Fundraising 05.06.2018

Brad Davies talks to us about the strategies and tactics he used to get closer to the modern donor and grow giving.    ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/ .  Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/ .

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