Resource Centre

Great brands build equity during times like this. While the coronavirus crisis has left many struggling, some marketers are continuing to build their brands and work on the rare opportunity to come out of this pandemic with a stronger following. We discuss how to find the right marketing strategy mix to excel during the coronavirus outbreak. See omnystudio.com/listener for privacy information.

The tagline “Find Your Happy” is now an important part of the UEM Sunrise brand. It represents the property developer’s efforts to design, create and curate spaces for their customers, partners and stakeholders so that they can prosper, grow and find happiness. We speak to CMO Kenny Wong about UEM Sunrise 2.0, its new brand identity, and how the company plans to keep the “H...

For more than 3 years now, Premier Digital Tech Institutions around the country have been churning out graduates with a 95% employment rate. We speak to MDEC about this highly successful program, the extent of the Premier Digital Tech Ecosystem, and how it is future-proofing our young and providing undergraduates with opportunities to reskill and/or upskill themselves to succeed in the increasingl...

When it comes to marketing to kids, there’s a fine line between offering the children what they want and appeasing their parents as well. We speak to the guys behind Carrie Junior - Wipro Unza, about how the brand overtook some of the giants in their segment, how they’ve managed to grow the trust of their customers and how they’ve responsibly employed ‘Pester Power’ i...

Despite the initial hype, the rose-tinted optimism surrounding chatbots seems to have faded recently. But behind the scenes, some chatbots are quietly transforming the way brands interact with people, increasing lead conversions for businesses and helping them scale. We speak to the guys behind AiChat, the company that’s helped Petron, Mitsubishi Motors, Philips and other top brands, about w...

As Malaysians continue to spend billions on online shopping, Jan and Celine remind us just how important it is for digital marketers to identify the right target audience to get a slice of that lucrative pie. We also discuss how to find your customers touch points when it comes to e-commerce. See omnystudio.com/listener for privacy information.

The workforce of the future is constantly changing and while organisations are dealing with upskilling and reskilling of their current talent pool, getting future leaders of tomorrow prepared with the necessary skills is vital. We speak to Dr Sean Gallagher from Swinburne University on how they’re ensuring graduates’ employability and the skillset to success in careers of the future. S...

Late last year, four like-minded local brands - d.d collective, Anak Rimba, Sereni & Shentel and sometime by Asian Designers - collaborated to release a collection of mom & child merchandise to raise awareness about endangered animals in Asia. We discuss why consumers are resonating with the brand partnership, and why this type of strong, sticky branding often leads to true customer loyalt...

One of the festive TVCs that stole our hearts this Chinese New Year was that of Ah Girl’s quest to be seated at ‘The Grown Ups Table’. We speak to Hong Leong Bank’s Chief Marketing & Communications Officer Zalman Zainal about what went into conceptualising and executing the video, its immediate impact and how it resonates with the bank as a brand. See omnystudio.com/lis...

It’s crystal ball time! We get our friends from OpenMinds Resources to give us their predictions on how digital marketing will change over the next 10 years, and what marketers and advertisers can do to raise their game in this new era of artificial intelligence and 5G. See omnystudio.com/listener for privacy information.

Despite the initial (online) backlash over Ivanka Trump’s appearance at CES 2020, the White House Advisor did share some pertinent views on the future of work during her keynote speech at the tech conference. Here are some highlights from her session, which touched on the “blue-collar boom”, innovation, and alternate forms of education to immerse yourself in the workforce of the...

Imagination. Impact. Data. Creativity. These are some of the key elements that Prashant Kumar, Founder of next generation marketing services consultancy ENTROPIA, believes makes up the Marketing of The Future. We discuss what goes into creating, designing, and defining the future at his integrated marketing agency, and the requirements from marketing specialists moving forward. See omnystudio.com/...

20 years after the concept of ‘Challenger Brand’ was coined, we’re beginning to see a new wave of challengers in the market. These are the brands that connect with you. They are disruptors, the ones that challenge the status quo and the brands that continue to lead progress. How can your brand aspire or position itself to be a challenger? We discuss. See omnystudio.com/listener f...

As we approach the end of another decade, the Resource Centre Decade in Review looks back on some of the fads and trends that have shaped the way we do business today. On this episode, we focus on how digital marketing has evolved in the last decade, including the shift from social media to business media, the rise of the influencer economy and necessary changes in a digital marketer’s minds...

As we approach the end of another decade, the Resource Centre Decade in Review looks back on some of the trends that have shaped the way we do business today. On this episode, we focus on Intellectual Property rights management, how the industry has adapted over the last decade and a new trademark law that is set to influence IP practices in the next decade. See omnystudio.com/listener for privacy...

As we approach the end of another decade, the Resource Centre Decade in Review looks back on some of the fads and trends that have shaped the way we do business today. On this episode, we focus on digital transformation, and why the majority of transformations this decade have been unsuccessful. See omnystudio.com/listener for privacy information.

As we approach the end of another decade, the Resource Centre Decade in Review looks back on some of the fads and trends that have shaped the way we do business today. On this episode, we focus on how the world of work has evolved in the last decade, including the demands of a multi generational workforce and the fast-changing digital workplace. See omnystudio.com/listener for privacy information.

As we approach the end of another decade, the Resource Centre Decade in Review looks back on some of the fads and trends that have shaped the way we do business today. In the first episode, we focus on the world of Human Resources, and how social media, millennials, AI and other factors have impacted the industry. See omnystudio.com/listener for privacy information.

As we step into a new decade, businesses and organisations are at the edge of their seats keeping up with the pace of technology and the changes in the workforce. But what skills do we need in our current workforce and are we future-ready? See omnystudio.com/listener for privacy information.

With “Customer Experience” or CX being the marketing buzzword of 2019, more brands have been trying to connect with the community by giving their target demographics immersive, transformative experiences that leave a lasting impression. What does it take to build a powerful brand experience, and do it repeatedly year-round? We speak to the people behind Urbanscapes, the Good Vibes Fest...

Proton’s image and identity has evolved a fair bit since its inception in 1983. From being the “Pride of Malaysia” to today “Inspiring Connections”, the national carmaker has always worked to infuse confidence through their brand evolution and remains connected to the hearts and minds of Malaysians everywhere. We discuss the latest phase in Proton’s brand evolut...

As businesses expand and scale their operations, they are very likely to deploy emerging technologies such as AI and IoT to remain competitive and improve their business operations. And this requires huge amounts of data to compute, which is why data protection cannot be taken lightly anymore. But where do you, as a business owner, begin to think about data protection? We ask the experts. See omny...

On this episode of Digital Marketing Updates, we discuss how direct/TV shopping has invaded our timelines, and how to sell three thousand packs of teh tarik in 3 seconds. See omnystudio.com/listener for privacy information.

On this episode of Digital Marketing Updates, we discuss how direct/TV shopping has invaded our timelines, and how to sell three thousand packs of teh tarik in 3 seconds. See omnystudio.com/listener for privacy information.

On this episode of Digital Marketing Updates, it’s a bumper update from Instagram for consumer and brands to learn, create and shop with greater ease. See omnystudio.com/listener for privacy information.