Research Revolutionaries Podcast

What happens to insights when AI changes the rules of research? In this episode of Research Revolutionaries, JT Turner speaks with Liubov Ruchinskaya, Founder of Insights Lighthouse, about a defining moment for the insights industry. As AI accelerates, client expectations shift, and traditional roles come under pressure, Liubov argues that insights professionals need to move beyond data delivery a...

How do insight agencies keep up when tech companies and clients have access to more tools than they do? In Season 2, Episode 14, JT Turner sits down with John-William Awbrey, Head of Brand & Campaign Insights at Sky, to explore where agency value really sits as data becomes easier to access and analysis becomes faster to produce. Together, they argue that data doesn’t create value; perspective...

AI and automation promise research that’s cheaper and faster. But is the output actually better? In this episode, JT talks with insights leader Tina Tonielli, former US Lead of Insights & Analytics at Haleon, about what “good” looks like when brands adopt AI at scale. They unpack the trade-offs between speed, cost and quality, how “always on” data can overwhelm teams, when decision cadence mat...

In this episode, JT sits down with Nick Graham, Founder of Vertemis and former Global Head of Insights at Mondelez, to explore why the insights function must reinvent itself for the AI era. Nick argues that insights teams need to move beyond being data suppliers to become true decision drivers—owning the full “insights impact” chain and acting as co-pilots to business growth. Together, they discus...

Matrix organisations can feel like a maze — multiple stakeholders, competing priorities, and shifting structures. But what if you could do more than just survive? In this episode, James Turner (CEO, Delineate) speaks with Alex Hardy, Consumer & Market Insight and Analytics Director, Nomad Foods about the real-world experience of leading insight work in complex, layered client environments. Tog...

Hear from Vera Chien, Executive Director, Global Corporate Strategy & Insights at Warner Brothers Discovery. She has over 20 years experience in insights, analytics, CX, and UX - spanning entertainment, media, gaming, technology, and consumer products. Sponsored by delineate.ai

In this episode, we talk with Tim Treagus founder of Yazi and dive into the transformative role of WhatsApp and chat-based platforms in modern research. We explore the unique advantages of WhatsApp for consumer research in emerging markets, where accessibility, trust, and reach are crucial. Learn how WhatsApp’s native AI capabilities enable a 6x higher response rate, making it a powerful tool for...

The old ways just aren’t cutting it anymore. Consumers expect a good experience from brands. No ifs and buts about it. So, how marketers use research to keep tabs on their brands needs to evolve with that expectation. But how? We discuss that on Episode 8 of Research Revolutionaries – live. Host James (JT) Turner is joined by Fiona Blades to discuss this important topic. Fiona is the Chief Experie...

On Episode 7, host James (JT) Turner chats with Mike Stevens , the founder of Insight Platforms , the leading online directory and learning and events site for modern research and insights. His consultancy, What Next Strategy & Planning, helps client teams, agencies, and tech firms develop skills, adopt technology and implement process change. So, he certainly has a pulse on research technolog...

On Episode 6, we dive into the topic of synthetic data and how it’s already affecting and will affect the industry in the years to come. To discuss the topic,  James (JT) Turner  is joined by  Kathryn Topp . Kathryn is the founder of Yabble and an award-winning researcher and AI entrepreneur with more than 20 years of experience.  She was named a Top 250 global insights leaders by ESOMAR and is le...

Self-serve research tools have given many brands – with both big and small budgets – the chance to understand their target market better and in ways that would have been unheard of decades or even years ago. But there are some definite highs and lows as well, which we will discuss on Episode 5. To discuss the topic, Host James Turner is joined by Charlie Butler , co-founder of Bounce Insights , a...

That Coca-Cola drink certainly is quenching consumer thirst in the moment. Just like consumers enjoy their drinks now, marketers at Coca-Cola understand consumer feedback in real-time as well. Welcome to the 21st Century. On Episode 4 of “Research Revolutionaries,” James (JT) Turner is joined by Greg Pharo , senior global director, holistic communications and marketing effectiveness at The Coca-Co...

Join Host  James Turner  as he chats with research revolutionary  Caroline Frankum  about striking the balance in the fast-paced world of research technology.  Caroline is a multi-award-winning CEO with a high level of expertise in PE-backed transformation and M&A. She amplifies expertise with Tech and AI to deliver unprecedented commercial growth and ensures diversity is a business imperative...

The right processes are essential for insights teams today to drive business outcomes. But how can insights leaders manage their teams and processes? Research Revolutionary Babita Earle , managing director of international at Zappi, joins  James Turner  on Episode 2 to share how  Zappi  has partnered with brands to create lasting processes. Join us. Research Revolutionaries is brought to you by  ⁠...

James (JT) Turner  is joined on our first episode of "Research Revolutionaries" by  Giles Palmer , a true research revolutionary and CEO at Cint, a global research technology provider that enables brands, agencies, and other businesses to gain more efficient and impactful insights. In their hour-long chat, they discuss: Background on Giles Palmer and his career journey Overview of his ro...

The world of consumer insights is changing faster than ever.    How are today's top companies staying ahead of the curve and gaining actionable insights? Find out from the brands leading the field on “Research Revolutionaries.”  Discover how they leverage technology and data to gain a competitive edge. The insights that will shape the future start here. Subscribe today so you don’t miss new ep...