Research Live

The quest for better quality data in market research has seen several industry-wide campaigns launched to tackle the issue. But what does better data look like in practice? And what can research firms do to boost data quality? Liam Kay-McClean, deputy editor at Research Live, hosts a roundtable discussion with three market research professionals to talk about examples of better data in practice, w...

Artificial intelligence (AI) threatens to transform the market research industry in the next few years. But with data quality still an issue in the industry, how will the advent of AI complicate the situation? And with synthetic data on the horizon, how is the market research industry transforming its approach to data quality? This podcast will try to answer those questions, with the final part of...

What is the market research industry doing to tackle the data quality crisis? In this podcast, the second of a three-part series, we will look at what agencies and industry bodies are looking to improve sector-wide approaches to data quality and consider whether these initiatives are having the desired impact. The podcast will in particular feature the work of the Global Data Quality Partnership h...

In this podcast, the first of a three-part series, we will examine whether there is a data quality crisis in the market research industry. Data quality has cropped up as a major issue in recent years, with survey fraud seen as a potential threat to the wellbeing of the sector in the long term. With the advent of generative artificial intelligence, synthetic data and AI personas, data quality has b...