Reputation Matters with Crayton Webb

From protecting his mother from domestic violence to becoming the first Black Special Agent in Charge of the FBI’s Dallas Field Office, Eric Jackson shares a powerful story of resilience, leadership, and transformation. In this episode of Reputation Matters, he reflects on how a late-night FBI recruitment commercial sparked a path that would ultimately define his career and service.

Matt King leads with a simple philosophy—"shut up and serve”—which has shaped everything from his leadership of the national mastermind group for elite business leaders, Gobundance, to his 2,000-mile ride across America, delivering real-time support directly to communities in need.

In Texas, legendary oil titans like the Hunts, Murchisons, and Richardsons carry a fame rivaling that of U.S. presidents. Yet, few names shine brighter in modern history than T. Boone Pickens. In the latest episode of #ReputationMatters, we are honored to welcome @Jay-Rosser, Pickens' longtime chief of staff. Often described as the "right-hand man" to the famously left-handed oilman, Rosser joins...

From a local reporter to CNN’s Chief White House Correspondent, Jim Acosta is a seasoned journalist who has spent his career holding leaders accountable and reporting on some of the most pivotal moments in our nation’s history. From covering presidential administrations to breaking world news, he’s built a reputation for fearlessness and resilience. In this episode of Reputation Matters , Acosta r...

Robert Edsel has transformed his love of art and history into a lifelong mission. As founder and chairman of the Monuments Men and Women Foundation, he works to honor the heroes who protected the world’s cultural treasures during World War II to ensure their legacy continues. Best known as the author of The Monuments Men , the book that inspired the feature film, Edsel’s storytelling, brings histo...

Mayor Jeff Williams is a passionate advocate for progress who stepped into public service with a bold vision to unite Arlington and invest in its future. From championing transformative development projects to building community trust, he’s led with heart and persistence. His three-term leadership has helped shape a stronger, more connected city. Tune into this episode of Reputation Matters , wher...

Few people have changed the way we think about health like Dr. Kenneth Cooper. Known as the “father of aerobics,” he risked his reputation to start a movement that showed the world how regular exercise could transform and even save lives. Early on, critics dismissed his ideas as dangerous, but through science and persistence, he proved them wrong. His research and books inspired millions to take c...

Sit courtside with veteran journalist Brad Townsend as he shares his unique perspective on balancing journalistic integrity while covering one of basketball’s most iconic franchises – the Dallas Mavericks. In this exclusive feature, Brad reflects on the moments leading up to the controversial Luka Dončić trade and how that pivotal event shaped the Mavericks' public perception in the weeks that fol...

In this episode of Reputation Matters, we dive into the challenges facing American media - diminishing trust, the rise of digital platforms, and changing consumer habits that favor speed over substance. Our guest, Sonal Shah, CEO of the Texas Tribune, the nation's first nonprofit and nonpartisan news outlet, provides an insider's view on the state of journalism's reputation and the steps needed to...

For 40 years, Hattie Hill has been a trusted advisor to some of the world’s most iconic leaders and brands—@IBM, @Southwest Airlines, @McDonald's, @TD Jakes Foundation, and more—helping them build strong, resilient reputations and elevate their brand presence. Now, in the latest episode of #ReputationMatters with Crayton Webb, she shares her inspiring journey and explains how taking risks and chal...

From igniting a worldwide movement to crafting award-winning campaigns against domestic violence, Jane Randel is a force to be reckoned with in the world of social impact and reputation management. Unveil the secrets behind her revolutionary corporate social responsibility initiatives at Liz Claiborne as well as her work to address global sweatshop issues. Learn how she inspired CEOs to take a sta...

Step into the studio with Stan Levenson, APR, a legendary PR maestro whose career shaped the soundtracks and silver screen memories of our lives. From promoting Motown pioneers like Stevie Wonder and the Supremes to managing publicity for blockbuster films and movie legends, Stan's tales are as captivating as the records and films he helped turn into hits. Hear about his dynamic partnerships with...

Navigating the rare dual role of CEO and public spokesperson, Dan Lambe of the Arbor Day Foundation reveals the unique challenges and triumphs encountered at the helm of an international nonprofit. In this episode, find out the delicate balance of steering a global message while being the face of an organization deeply rooted in environmental action. Plus, hear about the remarkable partnership wit...

Navigating the rare dual role of CEO and public spokesperson, Dan Lambe of the Arbor Day Foundation reveals the unique challenges and triumphs encountered at the helm of an international nonprofit. In this episode, find out the delicate balance of steering a global message while being the face of an organization deeply rooted in environmental action. Plus, hear about the remarkable partnership wit...

Tee off with David Ovard, the driving force behind bringing the PGA of America to Frisco, Texas. Join us as Ovard shares the wild ride full of ups and downs of the project that almost crashed before hitting a hole-in-one. Hear straight from the source about the reputation, trust and relationships, along with grit and unyielding determination needed to bring this massive sports dream to life. Get r...

Tee off with David Ovard, the driving force behind bringing the PGA of America to Frisco, Texas. Join us as Ovard shares the wild ride full of ups and downs of the project that almost crashed before hitting a hole-in-one. Hear straight from the source about the reputation, trust and relationships, along with grit and unyielding determination needed to bring this massive sports dream to life. Get r...

Kirby Allison has fused his passion for quality and tradition with his digital marketing expertise to create a luxury men’s clothing care brand that captivates clients who appreciate the art of classic menswear. With a subscriber base of nearly 750,000, his YouTube Channel draws viewers from around the world who trust his insights, product reviews and tips on garment care, luxury shoe care techniq...

Kirby Allison has fused his passion for quality and tradition with his digital marketing expertise to create a luxury men’s clothing care brand that captivates clients who appreciate the art of classic menswear. With a subscriber base of nearly 750,000, his YouTube Channel draws viewers from around the world who trust his insights, product reviews and tips on garment care, luxury shoe care techniq...

Hear what it's like to work in the hallowed halls of the White House from former U.S. Assistant Secretary of Education, Holly Kuzmich. She shares unique insights on working closely for President George W. Bush during his Presidency and at the Bush Institute, revealing the contrast between public perceptions and internal realities. Learn about the nuances of bipartisan collaboration, leadership und...

Hear what it's like to work in the hallowed halls of the White House from former U.S. Assistant Secretary of Education, Holly Kuzmich. She shares unique insights on working closely for President George W. Bush during his Presidency and at the Bush Institute, revealing the contrast between public perceptions and internal realities. Learn about the nuances of bipartisan collaboration, leadership und...

What’s it like to work behind the scenes at “The Happiest Place on Earth”?  Bernadette Davis, founder and chief strategist of Dallas-based Bernadette Davis Communications, shares her experience as a communications professional at Disney and reveals how that experience helped her tap into the secrets of smart and strategic employee communications. Also in this episode, a thought-provoking conversat...

What do the National Rifle Association (NRA), Charlton Heston, Tom Selleck and Nancy Reagan have in common? A man by the name of Bill Powers . In this episode, we sit down with the seasoned PR professional, who has deep roots in crisis communications, high-profile speech writing, PR risk mitigation and much more. Join us as Powers delves into the nuances of maintaining the NRA's reputation, partic...

What do the National Rifle Association (NRA), Charlton Heston, Tom Selleck and Nancy Reagan have in common? A man by the name of Bill Powers . In this episode, we sit down with the seasoned PR professional, who has deep roots in crisis communications, high-profile speech writing, PR risk mitigation and much more. Join us as Powers delves into the nuances of maintaining the NRA's reputation, partic...

Welcome to the launch of Reputation Matters, the podcast! In this podcast series, we’re going behind the scenes talking to the experts about what it takes for a public image to be built, bolstered or busted. We’ll offer insight on all reputation matters because, to be successful in the public eye, reputation…matters. For our inaugural episode, we sit down with the man who worked with Mark Cuban to...

Welcome to the launch of Reputation Matters, the podcast! In this podcast series, we’re going behind the scenes talking to the experts about what it takes for a public image to be built, bolstered or busted. We’ll offer insight on all reputation matters because, to be successful in the public eye, reputation…matters. For our inaugural episode, we sit down with the man who worked with Mark Cuban to...