AAR Group

ReModel: Tales of Marketing Transformation

Business EN ↓ 6 episodes

Marketing doesn’t lack ambition. It struggles with execution. ReModel: Tales of Marketing Transformation captures the reality behind that challenge. Through six candid conversations with senior marketing leaders, ReModel explores what works, what’s hard, and the lessons CMOs can take back into their own organisations. These leaders shared not just successes, but the moments they questioned themselves, the pivots that changed everything, and the practical steps that made transformation possible. Across all discussions, one truth is clear: strategy and creativity alone aren’t enough. Success now...

Author

AAR Group

Episodes

ReModel: Tales of Marketing Transformation 1 - Mark Vile 05.03.2026 23:27

In Episode 1 of ReModel: Tales of Marketing Transformation, we sit down with Mark Vile , CMO at Fred. Olsen Cruise Lines, to explore what it truly takes to build marketing that endures. Drawing on more than 30 years of experience across market-leading brands - including nearly two decades helping scale Compare the Market from challenger start-up to household name - Mark shares practical lessons on...

ReModel: Tales of Marketing Transformation 2 - Michelle McEttrick 05.03.2026 23:16

In the second episode of ReModel: Tales of Marketing Transformation, we sit down with Michelle McKettrick , the bold and transformative marketer behind brand turnarounds at Tesco, Barclays, and Primark. Michelle shares her insights on: • Rebuilding trust in challenged brands • Leading with purpose and creating psychological safety • Balancing brand and performance to drive impact • Using people, p...

ReModel: Tales Of Marketing Transformation 3 - Nicola Smedley and Zoe Eungblut, Cancer Research UK 05.03.2026 29:36

In episode three of ReModel: Tales of Transformation we’re thrilled to feature Nicola Smedley and Zoe Eungblut of Cancer Research UK, sharing how they lead transformation in a mission-driven organisation. Key takeaways include: Aligning teams, culture, and leadership to drive real impact Empowering staff to experiment, learn, and innovate safely Leveraging data, personalisation, and technology for...

ReModel: Tales Of Marketing Transformation 4 - Kate Mackie 05.03.2026 24:01

In the fourth episode of ReModel: Tales of Marketing Transformation, we’re joined by Kate Mackie , Partner and Chief Marketing Strategy and Operations Officer at EY, Chair of the Marketing Society Fellows, and one of the industry’s most influential marketers. Kate takes us behind the scenes of building marketing into a true growth engine in complex organisations, sharing insights from her career a...

ReModel: Tales Of Marketing Transformation 5 - Reuben Arnold 05.03.2026 21:53

In the fifth episode of our ReModel video series, we’re joined by Reuben Arnold , whose work at Haven, Eurostar and Starbucks offers a masterclass in modern marketing operations. Reuben dives into: Hybrid Operating Models – striking the right balance between in-house teams and agency partners to boost speed, agility, and creative output. AI as a Strategic Enabler – empowering teams to focus on str...

ReModel: Tales Of Marketing Transformation 6 - Elliot Moss 05.03.2026 20:18

In the final episode of our ReModel: Tales of Marketing Transformation series, Victoria Fox sits down with Elliot Moss , Partner and Chief Brand Officer at Mishcon de Reya, to hear how he balances creativity, growth, and operational rigour. Elliot shares: How he builds high-performing teams and long-term agency partnerships Why process and clarity matter in scaling marketing effectively The delica...