Remarkable Content with Ian Faison

A masterpiece doesn’t have to be simple. Sometimes the most powerful stories emerge from complexity, cohesion, and staying power. That’s the lesson of Picasso’s Guernica, a chaotic painting that, when viewed as a whole, tells a timeless story. In this episode, we explore its marketing lessons with the help of our special guest Jerome Stewart, Chief Marketing Officer at Conviva. Together, we uncove...

Big budgets and star power don’t guarantee success. Sometimes it takes time, refinement, and the right story to win an audience. That’s the journey of The Gilded Age , the HBO drama that overcame early skepticism to become a hit. In this episode, we dig into its marketing parallels with the help of our special guest Laura Goldberg, Chief Marketing Officer at Auctane. Together, we explore what B2B...

Not every launch succeeds on day one, but the brands that endure find ways to win over time. That’s why we’re turning to Clue , the 1985 murder mystery comedy with three different endings. Despite bombing at the box office, it grew into a beloved cult classic. In this episode, we break down its lessons with the help of special guest Christine Royston, Chief Marketing Officer at Wrike. Together, we...

In comedy, the punchline only works if it lands with the audience—and B2B marketing is no different. That’s what we can learn from Hacks , a show about a legendary comedian reinventing herself with the help of a Gen Z writer. In this episode, we’re breaking down its lessons with the help of special guest Jamie Bell, Chief Marketing Officer at Workshop. Together, we explore what B2B marketers can l...

Great marketing isn’t just strategy, it’s intuition, timing, and a deep understanding of human behavior.  That’s the beauty of Eternal Sunshine of the Spotless Mind, a movie about erasing your memories. In this episode, we’re breaking down its lessons with the help of special guest Noha Rizk, Chief Marketing Officer at Incorta.  Together, we explore what B2B marketers can learn from putting human...

It’s not easy to keep pace with constant change. If you want to stand out, you need to pivot (yes, PIVOT!), adapt, and build real connection with your audience. That’s the genius of Friends, a cultural phenomenon built on chemistry, community, and conversations that felt timeless. In this episode, we’re decoding its lessons with the help of our special guest Lisa Cole, Chief Marketing Officer at 2...

Most brands talk about standing out. Very few actually do it. The ones that win are the ones willing to take a swing, sometimes even a wild one. That’s exactly what GoDaddy did with the “Act Like You Know” campaign, a Super Bowl ad that became a cultural moment because of its boldness. In this episode, we explore the marketing lessons behind it with the help of our special guest Sydney Sloan, Chie...

Being the underdog might feel like a disadvantage or your greatest marketing edge. That’s the brilliance of Steph Curry’s story. He redefined basketball not by being the tallest or strongest, but by mastering the three-pointer, staying relentlessly consistent, and building an empire as the face of an underdog brand. In this episode, we explore the marketing lessons from Steph Curry with the help o...

It’s not easy to make people rethink their assumptions. If you want to shift perception, you need to challenge expectations, gently, cleverly, and sometimes with a perfectly executed deepfake. That’s the brilliance of Orange’s Women’s Soccer Ad, a mind-bending celebration of women’s soccer disguised as a highlight reel of men’s soccer. And in this episode, we’re decoding its genius with the help o...

Copy and paste content doesn’t build a connection. If you want your brand to resonate, you need to go deeper, more human, more emotional, more real. That’s executed perfectly by The Last of Us , a post-apocalyptic story that became a global phenomenon not because of monsters, but because of its heart. In this episode, we’re taking a closer look with the help of our special guest, Ashley Emery, CMO...

When it comes to marketing, the boldest ideas often come from imagining a future no one else can see, then making it real. That’s exactly what Stanley Kubrick achieved with 2001: A Space Odyssey , a film that married meticulous research with visionary storytelling to create the most realistic depiction of space the world had ever seen. In this episode, we explore the marketing lessons behind it wi...

When small-market teams face off against deep-pocketed competitors, winning means rewriting the rules of the game.  That’s exactly what happened in Moneyball , where the Oakland A’s turned to unconventional metrics and overlooked talent to outsmart the league’s biggest spenders. In this episode, we explore the marketing lessons behind it with the help of our special guest Scott Greenwald, CMO at L...

In a world full of polished content, authenticity is what truly cuts through. That’s the secret behind Armchair Expert , the wildly popular podcast from Dax Shepard that mixes candid conversation with crowd-sourced chaos. In this episode, we unpack the marketing insights behind it with the help of our special guest Derek Weeks, Chief Marketing Officer at Katalon. Together, we explore what B2B mark...

Turning into your parents might be your worst fear, or your biggest marketing opportunity. That’s the brilliance of Progressive’s Dr. Rick campaign. It’s hilarious, deeply relatable, and sneakily strategic. In this episode, we explore the marketing lessons behind it with the help of our special guest Keri McGhee, Chief Marketing Officer at Attentive. Together, we explore what B2B marketers can lea...

When AI feels like old news, the most remarkable storytellers don’t just talk about it, they show you something you’ve never seen before. That’s exactly what happens in Shell Game , the mind-bending podcast where journalist Evan Ratliff clones his voice and lets it interact with the world without anyone knowing it’s not really him. In this episode, we explore the marketing lessons behind it with t...

When your audience thinks they already know your story, the boldest brands flip the script and earn their attention in the process.  That’s exactly what happens in Wicked , the smash-hit film adaptation that reimagines one of pop culture’s most iconic villains. In this episode, we explore the marketing lessons behind it with the help of our special guest Allison MacLeod, Chief Marketing Officer &...

When timeless advertising principles meet today’s AI-saturated landscape, something surprising happens: the old rules still work. Especially when we’re talking about the father of advertising himself, David Ogilvy. In this episode, we dive into his iconic book, Ogilvy on Advertising, with the help of our special guest Eric Williamson, CMO at CallMiner. Together, we explore what B2B marketers can l...

When playbooks go stale and everyone’s chasing the next big AI breakthrough, the standout B2B brands are doing something else entirely. They’re building immersive worlds and inviting their audience in. That’s exactly what happens in Silo , the hit Apple TV+ show, where attention to detail creates a gripping, lived-in universe. In this episode, we explore the marketing lessons behind it with the he...

When everyone's racing to launch big strategies, success takes more than smart tactics. It takes alignment, discipline, and deep cross-functional trust. That’s how the heroes in Spidey and His Amazing Friends , the hit animated Marvel kids' show, defeat the villains. In this episode, we unpack marketing lessons from Spidey’s universe with the help of our special guest Emily Ferdinando, CMO at Bugc...

When you're outgunned, under-resourced, and facing giants, success takes more than speed. It takes teamwork, message discipline, and relentless coordination. That’s how the Rebel Alliance defeats the Galactic Empire, and it’s how great B2B marketing teams win in the real world. In this episode, we unpack marketing lessons from the Star Wars saga with the help of our special guest Eric Herzog, CMO...

Great marketing doesn’t start with a message; it starts with a mindset shift. If you want to make people feel something, you need more than a clever campaign. You need a story that invites them in and reflects something true. That’s the magic of the “Assume That I Can” campaign, where simplicity meets significance, and storytelling sparks real cultural shift. In this episode, we unpack the power o...

Marketing isn’t just about pushing a product anymore. If you want to resonate, you need to think creatively, act authentically, and know when to take the spotlight off the brand and onto the people behind it. That’s the magic of Jim Henson, where artistry meets innovation, and characters become cultural icons. In this episode, we tap into that enduring creative power with the help of our special g...

Some of the best campaigns don’t come from massive budgets or high-gloss production. They come from leaning into what feels real. Currys’ Gen Z ads are a perfect example: low-fi, deadpan, and unexpectedly brilliant. In this episode, we’re unpacking what made this retail campaign a breakout success with the help of our special guest David Hooker, Director of Brand at Printful and Printify. Together...

What does it take to make a B2B show that lasts 150 episodes—and gets better with age? In this special milestone episode, co-hosts Ian Faison, CEO of Caspian Studios, and Meredith Gooderham, Head of Production at Caspian, reflect on the lessons, mistakes, surprises, and joys of building Remarkable over the last few years. From behind-the-scenes pivots to favorite creative risks, this candid conver...

Sponsorships aren't just about slapping your logo on something anymore. If you want to make an impact, you need to think bigger, bolder—and know when to step into the driver’s seat. That’s the appeal of F1 sponsorships, where precision meets pageantry, and brand integration is as strategic as the race itself. In this episode, we tap into that high-speed energy with the help of our special guest, O...