ZS
Reinventing Customer Experience
Staying connected with consumers in today’s rapidly evolving digital world is crucial. So, how do companies deliver personalized experiences while meeting customers where they want to be engaged? On “Reinventing Customer Experience”—the first in a series of podcasts from ZS called “Impact Stories”—ZS’s Arun Shastri and Gopi Vikranth chat with digital, analytics, technology and customer experience leaders from various industries and organizations to understand how they are engaging their customers. Each episode covers a variety of topics, from how companies are transforming their customer exper...
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Episodes
Designing for clarity, earning trust: Talking with Yamaha’s Marcos Acosta 24.09.2025 31:48
Send us Fan Mail Arun Shastri and Gopi Vikranth welcome Marcos Acosta, general manager of digital transformation at Yamaha Motor Company. Acosta shares how he led the building of a customer data platform and aligned the organization around a customer-centric mindset. Listen for insights on leadership in digital innovation and customer experience strategy. Highlights include: How Yamaha is moving b...
Reinventing Customer Experience: Jason Morris of Nordstrom 13.12.2024 23:19
Send us Fan Mail Nordstrom is a U.S. luxury department store chain known for its high-end clothing, shoes, accessories and exceptional customer service. Arun Shastri and Gopi Vikranth discuss customer engagement, omnichannel, AI, personalization and digital acquisitions with Jason Morris, the retailer’s chief technology and information officer. Topics include how Nordstrom: Adapts to customer ex...
How Schneider delivers with tech, AI and personalization with Shaleen Devgun 07.10.2024 26:23
Send us Fan Mail Schneider is best known as a leading provider of truckload, intermodal and logistics services. Arun Shastri and Gopi Vikranth meet with Shaleen Devgun, the company’s executive vice president and chief innovation and technology officer. They discuss how Schneider delivers the goods with logistics, technology, gen AI and personalization while also highlighting the critical role of t...
How Lumen Technologies transforms telecom customer experiences with Ryan Asdourian 26.09.2024 30:51
Send us Fan Mail Lumen Technologies is a global telecommunications company that provides communications, network services, security, cloud solutions and managed services through its extensive fiber optic and copper networks. Arun Shastri and Gopi Vikranth explore how Lumen uses AI to enhance customer interactions, streamline operations and empower employees with Ryan Asdourian, the company’s execu...
The power of proximity: Robert Wolcott on the future of customer experience 16.09.2024 41:08
Send us Fan Mail Arun Shastri and Gopi Vikranth get a glimpse of the future as presented by Professor Robert Wolcott, author of “Proximity: How Coming Breakthroughs in Just-in-Time Transform Business, Society, and Daily Life.” For Wolcott, the ability to deliver on customer expectations and enhance production drives the need for proximity and will shape the future. Hear how he expects technology w...
How Wayfair uses AI to continuously improve customer experience with Fiona Tan 05.09.2024 38:52
Send us Fan Mail Furniture retailer Wayfair is known for creating market-leading experiences. Arun Shastri and Gopi Vikranth talk with Chief Technology Officer Fiona Tan about how Wayfair is integrating AI to personalize the shopping experience from online to in person. Find out what she’s learned during Wayfair’s AI and machine learning journey. Highlights include: Why the supply chain is a cr...
S2 Ep. 4 - Reinventing Customer Experience: Joe Wheeler, author of The Digital-First Customer Experience 19.09.2023 41:44
Send us Fan Mail On this episode of the “Reinventing Customer Experience” podcast, Arun Shastri and Gopi Vikranth discuss digital-first customer experience with Joe Wheeler, CEO of Bluemvmt. A published author on modern business strategies, Joe dives into how analytics and machine learning will drive customer loyalty in competitive markets while sharing analysis of the customer experience practice...
S2 Ep. 3 - Reinventing Customer Experience: Raghu Iyengar of Wharton AIAB 17.02.2023 44:39
Send us Fan Mail Raghu has been a professor of marketing at the Wharton School at the University of Pennsylvania for more than 17 years. His teaching interests fall into two domains primarily; pricing and social influence. Raghu has worked on multi-part pricing techniques on customer response wherein he has developed consumer demand models capturing multi-part pricing tariffs. Raghu's work al...
S2 Ep. 2 - Reinventing Customer Experience: Jenny Wolski of Petco 20.12.2022 26:56
Send us Fan Mail We are thrilled to have Jenny Wolski, SVP, Omnichannel Experience at Petco, join us in this episode. At Petco, Jenny leads enterprisewide programs targeted at evolving retail strategy and operations, strengthening omnichannel services, and enhancing employee and customer experiences and loyalty. Jenny also serves as an advisory board member for the Wharton Customer Analytics Initi...
S2 Ep. 1 – Rosewood Hotel Group’s Lucy Werner 26.10.2022 20:47
Send us Fan Mail On this episode of our “Reinventing Customer Experience” podcast, ZS principals Arun Shastri and Gopi Vikranth chat with guest speaker Lucy Werner, SVP, Commercial at Rosewood Hotel Group. Lucy shares how Rosewood is transforming its operations using digital and data, delivering unique experiences in luxury hospitality, and navigating customer expectations across different regions...
S1 Ep.10 - IHCL Taj's Veetika Joshi Deoras 20.04.2022 27:06
Send us Fan Mail On this episode of our “Reinventing Customer Experience” podcast, ZS principals Arun Shastri and Gopi Vikranth chat with guest speaker Veetika Joshi Deoras, VP of Brands, Marketing and Data at Indian Hotels Company (IHCL). Veetika shares how AI can drive the most impact in hospitality, especially in redefining customer experience, and how IHCL is meeting the needs of consumers’ ch...
S1 Ep. 9 - Forrester's Brandon Purcell 24.03.2022 35:37
Send us Fan Mail On this episode of our “Reinventing Customer Experience” podcast, ZS principals Arun Shastri and Gopi Vikranth chat with Brandon Purcell a VP, principal analyst at Forrester, about the evolution of the customer experience over the past six and a half years. Listen as they discuss what it takes for companies to avoid AI bias and remain innovative as they better understand their cus...
S1 Ep. 8 - Goldman Sachs' Harit Talwar 30.11.2021 39:55
Send us Fan Mail On this episode of our “Reinventing Customer Experience” podcast, ZS principals Arun Shastri and Gopi Vikranth chat with Harit Talwar, former chairman of consumer business (Marcus) and partner at Goldman Sachs. Learn how Goldman Sachs is disrupting the financial services industry by taking traditional ways of banking and fusing it with engineering data and design to deliver great...
S1 Ep. 7 - Panera's Meenakshi Nagarajan 22.11.2021 28:27
Send us Fan Mail On this episode of our “Reinventing Customer Experience” podcast, ZS principals Arun Shastri and Gopi Vikranth chat with Meenakshi Nagarajan, SVP, recurring revenue and loyalty at Panera. Listen as they discuss the role of personalization, creating a true omnichannel experience and prioritizing leading-edge initiatives. Meenakshi also shares more around the launch of its loyalty p...
S1 Ep. 1 - Walmart's Suresh Kumar 16.04.2021 47:21
Send us Fan Mail On the inaugural episode from our “Reinventing Customer Experience” podcast, ZS Principal Arun Shastri and Associate Principal Gopi Vikranth chat with Suresh Kumar, global chief technology officer and chief development officer at Walmart, about how the retailer has enhanced its customer experience strategies during the pandemic, predictions for the next generation of retail omnich...
S1 Ep. 2 - United Airlines' Michelle Brown 16.04.2021 37:27
Send us Fan Mail On this episode of our “Reinventing Customer Experience” podcast, ZS Principal Arun Shastri and Associate Principal Gopi Vikranth chat with Michelle Brown, vice president of digital products and analytics for United Airlines, about how digital and tech have evolved prior to and during the pandemic. They are also joined by ZS Principal Kajal Narasimha, who worked for United for nea...
S1 Ep. 3 - Choice Hotels International's Sarah Searls 16.04.2021 34:06
Send us Fan Mail On this episode of our “Reinventing Customer Experience” podcast, ZS Principal Arun Shastri and Associate Principal Gopi Vikranth chat with Sarah Searls, chief customer officer for Choice Hotels International, about how the COVID-19 pandemic has impacted customer experience in the hospitality industry and Choice’s customer-engagement efforts.
S1 Ep. 4 - Citi's Murli Buluswar 16.04.2021 33:30
Send us Fan Mail On this episode from our “Reinventing Customer Experience” podcast, ZS Principal Arun Shastri and Associate Principal Gopi Vikranth chat with Murli Buluswar, head of analytics, U.S. consumer bank, for Citi, about how the financial giant uses digital to boost its customer experience and keep customers connected across channels.
S1 Ep. 5 - Sweetgreen's Daniel Shlossman 16.04.2021 32:20
Send us Fan Mail On this episode from our “Reinventing Customer Experience” podcast, ZS Principal Arun Shastri and Associate Principal Gopi Vikranth chat with Daniel Shlossman, senior vice president of digital and growth for Sweetgreen, about the restaurant chain’s customer experience journey, how the company has nurtured customer trust during the COVID-19 pandemic, and much more.
S1 Ep. 6 - University of Chicago's Pradeep Chintagunta 16.04.2021 46:06
Send us Fan Mail On this episode from our “Reinventing Customer Experience” podcast, ZS Principal Arun Shastri and Associate Principal Gopi Vikranth chat with Pradeep Chintagunta, Joseph T. and Bernice S. Lewis distinguished service professor of marketing at the University of Chicago Booth School of Business, about how businesses can maximize their customer relationships and drive impact in emergi...
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