Reinvent B2B Customer Growth

How do you turn a legacy brand into a modern customer growth engine? In this episode, Meta Karagianni talks with RQI Partners' SVP of Marketing, Russell Griffin, about aligning sales and marketing around the most critical customer relationships, using insight to shape joined-up strategies,  and rebalancing from deal‑by‑deal selling to co-ordinated interventions to move buying group momentum and dr...

How do you drive growth when buying is more complex, AI is changing how customers research, and speed matters more than ever? In this episode, host Meta Karagianni talks with former Thomson Reuters CMO, David Carrel, about co-creating a sharper growth vision, simplifying goals, redesigning teams to stay closer to customers, and building the skills and mindsets to win the deals that matter.

How do you move from "more campaigns" to a truly customer-led growth system? In this episode, Avanade Chief Growth Officer Ruth Rowan joins host Alisha Lyndon to share how she's aligning marketing, sales, partners and CX around the accounts that matter most – and using tech, data and AI to make it work in practice. Ruth opens up about the hard trade-offs, the impact Avanade is seeing, and her prac...

What does it take to lead a marketing function at the center of data-driven transformation, AI disruption, and rapidly shifting buyer expectations? In this episode, Jennifer Jackson outlines how Actian is reshaping marketing to meet the demands of a new era.

What does it take to build a client-centric growth engine in an industry where marketing has long been seen as a support act?  Harsha   Chachadi shares how FM is rewriting the rules with ABM – one account at a time.

As B2B organizations navigate shifting markets and rising expectations, Emma Chatwin shares how Fujitsu's three-year transformation journey moved marketing from the sidelines to the front line of business growth.

How can Account-Based Marketing deliver growth in an era of AI and complex buying journeys? NetApp's Fabiana Brunetti shares how piloting, personalization, and cross-functional buy-in can turn ABM from aspiration to action.

What does it take to make client centricity more than a slogan? Margaret Franco, CMO, Duco, reveals how aligning product, sales, and marketing unlocks growth in today's demanding B2B landscape.

In this episode of the Account-Based Marketing podcast, Heather Adkins shares the art and science of scaling ABM through sector-driven teams, AI-powered agents, and a relentless client focus.

In this episode, Oli Hammans and Gabriella Sellers, Global ABM Leaders at EY, reveal how EY is scaling ABM by combining smart account prioritization, close client engagement, and cross-functional collaboration to drive growth across its global portfolio.

In this episode of the Account-Based Marketing podcast, Mendeil Bailey reveals how Autodesk is transforming its marketing strategy by harnessing ABM to prioritize customer needs, maximize impact, and fuel long-term growth.

In this episode of  The Client-Centric CMO , Brian Jochum shares how Virtusa has transformed its marketing by leveraging customer insights, strategic focus, and innovative technologies to prioritize client needs.

In this episode of the  Account-Based Marketing podcast, Jodi Lebow, Vice President of Global Demand Center, reveals how Hexagon is transforming its approach to growth by integrating ABM, demand generation, and client-centricity across its global operations.

How do you evolve from product-push to client-first success? Lauren Sallata cuts through the rhetoric of client-centricity, revealing what it really takes to build powerful, profitable client relationships in today's complex B2B landscape.

How do you build trust and grow client relationships on a global scale? Jason Levergood shares how strategic alignment, a client-first mindset, and cross-border collaboration drive success in the complex world of professional services.

In this episode of  The Client-Centric CMO , we explore how marketing leaders can redefine their role in driving strategic business growth, transforming marketing from a cost center to a value creator in today's dynamic B2B landscape.

In this episode of the  Account-Based Marketing  podcast,  Reshma   Rahi , Associate VP, GTM Strategy and Sales Transformation, reveals how a laser focus on client needs has transformed Ascendion's ABM strategies into a growth powerhouse.

*This episode was recorded in November 2024, prior to the launch of the generative AI model, Amazon Nova.   Ralph Hengstenberg, Director of Industry Marketing, shares AWS's blueprint for fusing creativity, diversity, and innovation to shape the next generation of client-centric marketing leaders.

In this bonus episode, we explore the evolution of ABM, drawing on insights from MomentumABM's Global Account-Based Marketing Benchmark study to uncover the strategies redefining the future of client-centric marketing.

In our latest episode, we discover how MomentumABM's Marketing Excellence Award winner Rhiannon Blackwell has established a successful global ABM program at PwC, driving collaboration, growth, and earning the title of Account-Based Marketer of the Year 2024. 

Discover how Jill Hambley revolutionized FM's marketing strategy, integrating ABM, brand differentiation, and insights to drive strategic growth.

In this episode, we go behind the scenes with  Luisa  Wegmueller, ABM Lead, to explore how Roche is transforming ABM to drive hyper-personalized customer experiences and accelerate growth in complex B2B markets.    

Martech is both a blessing and curse. With so many tools at our fingertips, it's easy to lose sight of the customer. Sydne Mullings offers her advice on driving "beautiful" customer outcomes and transforming marketing.

In this episode, Richard Maclachlan, CMO of Workhuman, reveals the innovative strategies and leadership insights that secured his seat at the executive table and established marketing as a key driver of growth.

In this podcast with Dr.  Charles   Doyle , we explore why it's time to flip the script and bring priorities back to client marketing. When many are veering off course, it's time to let client-centric strategies take center stage over outdated ABM approaches.