Reinforce Your Gym

NEW LAWS GYM OWNERS SHOULD KNOW Things are constantly changing when it comes to laws and regulations. That's why I brought in Matthew Becker with Gym Lawyers. He helps Gym Owners to navigate legal issues and protect themselves with everything from membership agreement to being compliant in their state. This year there's been a handful of laws and regulations that directly impact gyms so I asked hi...

GYM OWNERS GUIDE TO FB AD SPEND I get questions all the time about ad spend. Should it be $25/day or $50/day or even $100/day? I break down the exact answer I give Gym Owners to help you decide where your ad spend should be. This will help you maximize your ROI from your marketing dollars.

Turn Your Gym Into a Premium Brand (Ep. 175) by Dustin Bogle

HOW TO SOLVE EVERY PROBLEM IN YOUR BUSINESS This week we look at the most valuable source of information in your business. When ever you feel stuck or like you are hitting a ceiling, you can find all the answers from this one place. Listen in to get the details! And be sure to take notes, take action and take off!

100M MONEY MODELS FOR GYMS The marketing world is buzzing about the release of Hormozi's newest book - 100M Money Models. I decided to take the money models in the book and apply it 100% to gyms! We discuss attraction offers to get new clients, upsells to increase LTV and downsells to get 9/10 people to say yes. Take notes, take action and take off!

THE UNSPOKEN FEARS YOUR CLIENTS HAVE Some of your clients can be blunt and tell you the reason they are cancelling or not signing up for your program. But most people struggle with conflict and there's a hidden reason behind their decision. In this episode, I share the unspoken reason clients quit and how you can overcome them.

6 TYPES OF CLIENTS TO AVOID Most Gym Owners know who their ideal client avatar. But do they know their non-ideal client? As weird as it sounds, it's important to know both so you can be CRYSTAL CLEAR on who is a good fit and make sales a smooth process. In this episode, i identified 6 client types to avoid and the warning signs.

FOLLOW THE DEMAND I often get asked when a gym should add more sessions, more services or more locations. My answer tends to be the same 3 words - "follow the demand." In this weeks podcast, I explain what that means in detail so you can clearly make the decision on what you need to do next in your gym. I share some stories where I followed the demand in my own business and it paid off.

INCENTIVES FOR GYM STAFF Owning a small business means it can be tough to create upward career mobility for our team members. Gyms don't have large corporate ladders someone can climb. That's why it's important to create opportunities for our staff to earn more with incentives. This is a great way to align the goal of the business with the personal goals of it's staff. Today's episode is different...

4 TYPES OF MANAGERS The truth is that people don't quit companies, they quit managers. Managers are the person your team interacts with and creates their work experience. I knew nothing about managing people when I started my first gym but I certainly picked up some lessons over 15 years of gym ownership. In this episode, I share the 4 manager types and signs of which type of manager you are right...

SHORT TERM VS LONG TERM TRIALS This is one of the hottest debates in the fitness industry. What's the "perfect" trial or front end offer? In this weeks podcast, I share the pros and cons of both to help you pick the right trial for your gym. To be clear, I've seen successful gyms get built off of both. But I've seen gyms struggle who pick the trial that doesn't suit their strengths. Listen to this...

GRAND OPENING STRATEGY: BE PROFITABLE ON DAY 1 In this episode I shared my 8 steps to doing a grand opening the right way. I've opened 6 locations of my own and have helped many other Gym Owners to open their gym. And my goal is simple - be profitable on Day 1. This is the exact strategy I used that can be applied to opening your first gym or an additional location.

7 WAYS TO MAKE YOUR GYM UNIQUE We want to help you stand out from the crowd. That's why Kim and I put our heads together and made a list of 7 ways to make your gym unique. It's no equipment. It's not more space. It's things you do with what you already have in your gym now.

5 HARSH TRUTHS FOR GYM OWNERS I'm a straight shooter and in this episode I wanted to speak to you like a friend. As someone who cares about your business and the impact you're making on people. These are 5 harsh truths I had to learn the hard way. And I'm hoping this will shortcut your growth. No need to repeat the same mistakes so you can reach next levels of impact and income.

GYM PARTNERSHIP CRITERIA Recently I partnered into another gym as a minority owner. Gyms are my thing and I know how to grow them to be wildly profitable. In today's podcast, I share my criteria for partnering into a gym but this is helpful for you to set your own partnership framework. Partnership is a BIG decision so use my criteria to build your own before leaping into it.

FULL TRANSPARENCY ABOUT GYM REINFORCEMENTS Today we get fully transparent and talk about the top concerns we hear from Gym Owners about working with GR. It's a honest talk about why Gym Owners are concerned about getting started with us. And we share our honest responses to those valid concerns. Hang out with KIm and I as we get real, raw and honest on this weeks episode.

FROM BLIND DATE TO GYM OWNER In this episode I got to interview Paige Wilcox of Wilcox Wellness Fitness. We dissected how she grew her gym with her husband (Mike) to new record months and the biggest mistakes she made along the way. She shares some of the key tactics that helped Paige to dial in their systems. She's got things streamlined so well that she's even ran her gym from Costa Rica on an e...

STRONG RETENTION AND PROFITS WITH MADABOLIC This fitness franchise has industry leading retention and profits. That's why I was so excited for this episode to drop. I can talk to Co-Founder of MAD-abolic, Brandon Cullen, about what makes this franchise unique. And it didn't disappoint. MAD-abolic is taking a different approach to growth and they attract an ideal customer that is more of a red ocea...

CREATING A RECORD BREAKING MONTH WITH ALLEN ELLIOTT Allen is a Gym Owner in Georgia who went from personal trainer to super personal trainer (a term he explains on the show) to Gym Owner. He shared mistakes he made while growing his business and how he recently achieved a recording breaking monthly. Allen has some awesome advice that every Gym Owner can learn from to take their business to the nex...

COMMON MISTAKES ON PAID ADS This week Im joined by the co-founder of LASSO Marketing. Sherman Merricks has 10+ years of experience in the fitness industry as a Trainer and Gym Owner. Today he helps gyms get more leads. Sound familiar? HA! Since we have a very similar story, I was excited to pick his brain. Sherman didn't hold back and shared some valuable ways to improve your ads and sales process...

BREAKING THE DISCOUNT MINDSET This is a tough one. Gym Owners lead with their heart but that usually means they end up compromising the health of their business. Today's episode I chat with Jason and Kim with actionable ways to STOP handing out discounts. We give you alternative ideas and highlight the 3 places where discounts are hurting your business.

Marc is one of the most driven entreprenuers I know. He went from the Marines to Personal Trainer to Gym Owner and now CEO of a Franchise. And in today's interview he shares his story and gives a behind the scenes look at what's going on inside the Self-Made Training Facility franchise. He makes a pretty big announcement that hasn't been shared anywhere else. Enjoy this wide ranging interview with...

HIGH ROI DAY FOR GYM OWNERS Many owners are chasing the goal of freeing up their time. But what do you do once you have more time? Most Gym Owners aren't sure so they revert to what they know - driving to their gym everyday, talk with members, shoot the breeze with the team, do some admin work. But nothing that really DROVE the business forward gets accomplished. I don't want this happening to you...

GYM OWNER INFINITY STONES We let our nerd flag fly in this episode. We decided to put a Gym Owner spin on the infinity stones from the Avengers movie. If you can collect these 6 stones, you will be as unstoppable as Thanos. And you can't collect all of them at the snap of a finger but you collect them over time if you stay focused on the long term goal. Listen to this week's episode about the Gym...

SYSTEMS BEFORE SCALE ⚙️🚀 Gym Owners! Today we talk about a topic that will make your life so much easier. SYSTEMS! We talk about... ⚙️ The Scaling Trap for Gym Owners ⚙️ What Makes An Effective System ⚙️ What Systems To Build First ⚙️ Easy Ways to Create Systems ⚙️ Switching From Owner-Dependent to System-Dependent If you are ready to get all the information you need to finally get your systems c...