Reinforce Your Gym

Vince Gabriel has owned a gym for 19 years, coaches 140+ gym owners worldwide, and exited a marketing agency last year. In this episode he drops the gold nuggets he doesn't usually give away for free. ✅ The "one offer a day" rule that got his mastermind through tough times ✅ Why the training session is your gym's "critical event" ✅ The real reason members stay for years ✅ Why raising your pric...

Wendy Hennig went from big-box gym-goer to boutique studio instructor to owner to running her studio 800 miles away — and it grew. Now she coaches studio owners through Align Studio Consulting. In this episode, we get into what actually makes a gym semi-absentee ready, why most referral programs flop, and the phone call framework she uses to turn leads into members who stick. ✅ The 2 things you n...

Mark Fisher Reveals His Paid Ads and AI Strategy for Coaching Gyms by Dustin Bogle

Rusty Farris built his agency working with hundreds of gyms, martial arts schools, and wellness studios. On this episode he breaks down what's actually working right now to get leads, get them in the door, and get them to sign. What we cover: ✅ The ad platform that still outperforms everything else in 2026 ✅ The new Facebook lead form feature that's fixing your lead quality problem ✅ Why asking...

Scott Carpenter went from corporate burnout and foreclosure to five gyms and coaching owners on profit and wealth. In this episode, he ties marketing, retention, and LTV into one play: physician-guided GLP-1 / peptide programs for people already on GLPs, personal outreach that converts, a 12-day story-driven launch, and sticky upsells—plus infinite banking so gym profit builds real wealth, not jus...

Sterling Birdsong, founder of Lendstra and an SBA lending expert, joins the show to break down how gym owners can buy, sell, or grow through acquisition — and how SBA financing actually works. We get into: ✅ Red flags to check before buying a gym (equipment condition, staffing dependency) ✅ How the SBA 7(a) loan works and what it can be used for ✅ Why gyms are seen as higher risk by banks, and...

Tom Dowd, CEO of Fit House of Brands (F45, FS8 and Vaura Pilates), joins the show to talk about taking over in 2023 and turning the portfolio into one of the fastest growing groups in fitness. We get into: 💪 The mid-box concept — two brands, one roof, better economics 💪 Their GLP-1 strategy and why strength training matters more than ever 💪 Recruiting retired athletes and "corporate refugees" a...

EJ Rivera, CEO and founder of Honeynest, joins the show to break down what actually gets the right members through your door — not just more leads. We get into: - Why your offer matters more than your ad spend or creative - How to repackage the same offer to attract different types of clients - Retention as a relationship, not a transaction — and how often to check in on members - The upsell math:...

Giuseppe Mellone spent years running some of Orangetheory's top-performing studios. As Regional Sales and Operations Director, he helped multiple locations hit $100K/month — and in this episode, he breaks down exactly how. We get into: 👉 What separates a real operator from a studio manager 👉 How to scale past one location without quality falling apart 👉 Building and training a sales team that h...

Justin Devonshire built and sold two gyms, scaled the TransformHub to 25 franchise locations, and has spent 20 years coaching gym owners across the US, UK, Europe, and Australia on marketing, sales, and retention. In this episode of the Gold Nugget Series, Justin shares 3 plays gym owners need right now: ✅ Why chasing cheap leads is the wrong game ✅ The "conscious progression" retention model th...

Brandon Long went from exercise science grad to personal trainer, to gym owner in California, to running Peak Digital Systems out of London — coaching gym owners across the US, UK, and Australia. In this first episode of the Gold Nugget Series, Brandon breaks down 3 plays that are working right now: ✅ Why your front-end offer is either making you money or costing you members — and how to price it...

After a week in Japan, I brought back 4 things that will make your gym stand out in your market — and none of them require a bigger budget or a new offer. The way they work, serve, and carry themselves is on a different level — and it translates directly to what separates a good gym from one people can't stop talking about. In this episode: ✅ Hyper awareness — and how to train it into your team...

This is round two of the mailbag. Three real questions from real gym owners. Here's the timestamps... 0:00 — Intro 1:30 — Jason (Denver): $8-12 CPL, nobody's booking — ads problem or follow-up problem? 8:45 — Sandra (Nashville): Six years in, referrals dried up, running ads for the first time — how do you rebuild momentum without losing your culture? 14:10 — David (Orlando): 40 open spots, busines...

This is a REAL STORY of a gym turnaround. This gym was losing $6,000/mo but in 18 months I was able to turn it around to profiting $10,000/mo. That's a $15,000+ net change. Then the owner sold it for 3x annual profit. I'm walking through everything I actually did — the coaching product, the team rebuild, the marketing system, the sales process, and the retention fixes. What's Covered: 0:00 — The C...

You're generating leads. They're not booking. And you might think the ads are to blame. I will break down the real reasons your leads go cold after they opt in — and most gym owners don't see a single one of them coming. Some are operational. Some are psychological. All of them are fixable. Watch this episode before you spend another dollar on ads.

This week I'm opening up the mailbag and answering three questions submitted by actual gym owners. Three different gyms. Three different problems. One common thread — the thing they think is broken usually isn't the real problem. Questions Covered: 0:00 — Intro 1:30 — Marcus : 40 leads/month, only closing 4-5. What's wrong? 8:00 — Tiffany: Two F45s, flat revenue, wants a third location. Should she...

Most gym owners think their Meta ads aren't working. In this episode I walk you through the math so you can guarantee profit every month. I will share how two identical ad spend scan produce wildly different results. If you've ever felt like you're paying for leads that go nowhere, this episode is the reset you need. What You'll Learn: - Why ads are math, not magic — and what that means for your b...

Whether you're ready to sell tomorrow or just thinking about your exit strategy, this episode will change how you run your gym starting today. In this episode, I break down everything gym owners need to know about selling their business — from how valuation actually works to what makes a buyer pay top dollar. ✅ What your gym is actually worth (and the 1x–3x formula buyers use) ✅ The 5 D's and 3...

You could have the best gym in your city and still lose the sale. Why? Because every lead is silently running you through 3 filters before they ever say yes — and most gym owners don't even know it. In this episode, Dustin breaks down the Why This, Why You, Why Now framework. This is the exact sales lens that will a Gym Owner from losing deals. ✅ Why outcome-based offers outsell free trials every...

Most gyms rely on one setter — who gets sick, takes time off, and can't keep up. We built something different. In this episode, I'm breaking down the first-ever call center built specifically for gym owners. ✅ What the call center actually is and how it works ✅ Speed-to-lead in 5 minutes or less — with a full team, not one person ✅ 3 paths for your leads: new leads, database reactivation & more...

In this episode, I break down the 5 real reasons your leads are going cold and why it’s not what you think. If you’re generating leads from Facebook ads, referrals, or trials but struggling to convert them into paying members, this episode will hit home. Dustin pulls back the curtain on what’s actually happening between the moment a lead opts in and the moment they disappear. Inside this episode,...

Why Your Show Rate Sucks (And How to Fix It) You're spending money on ads. Leads are booking appointments. Your calendar looks full. But when it's time for them to show up... they ghost you. If your show rate is below 70%, you're throwing money away — and it has nothing to do with lead quality. In this episode, I'm breaking down exactly why your leads aren't showing up and giving you the proven sy...

Your Coaching Product Might Be Why Members Quit Most gym owners blame their marketing when leads don't convert and members cancel. But the real problem? Your coaching product might not be built to retain people in the first place. This is your coaching product reality check. In this episode, I'm pulling back the curtain on what separates gyms with 80%+ retention from the ones constantly bleeding m...

Referral Master Class (Ep. 192) by Dustin Bogle

21 WAYS TO GET LEADS TO REPLY Are leads ghosting you? I know how frustrating that can be. Here's my list of best ways to get leads to reply to you... https://app.gohighlevel.com/v2/preview/8q86vfLxGmu9bAuuMeLG?notrack=true