Reimagining Success® with Anna Lundberg

Anna looks at three powerful ways in which you can shift your mindset to set yourself up for bigger success than you ever believed to be possible (1:09) "Your mindset is made up of a set of beliefs – assumptions, notions – that shape how you experience the world. These beliefs, in turn, have been shaped by your past experiences, inherited from your parents and the society in which you've grown up...

Anna looks at why you need to get your financials right to get what you want out of your business – and 5 tips for how to manage your finances effectively. (2:45) "The irony is that worrying about money is the biggest reason why people stay in their full-time corporate jobs, despite longing to do something else. They hold onto beliefs that a stable salary from one employer is the safest way to liv...

Anna looks at why you need to look at the time that you have available and how you can best leverage that time to create better results in your business. (2:00) "You can create 'more time', up to a point: by automating and creating systems to handle repetitive tasks, we talked about that a couple of weeks ago, we can outsource or delegate tasks that take up a lot of your time and that someone else...

Anna talks about why and how you can start outsourcing tasks in your business, even when you're just starting out and not yet ready to build a full-time team (1:15) "When you hear the word 'outsourcing', you probably think of big companies using call centres in Bangalore to save money by replacing more expensive local employees. But really it just means using an external supplier for a task rather...

Anna looks at the systems (routines, processes and tools) that can help free up your time and energy to focus on what really matters (1:02) "This week, we are kicking off with the exciting topic of creating systems in your business! Now, first of all, what do I mean by 'systems'? I'm using 'systems' in the sense of the principles and procedures by which you run your business, and that includes pro...

Anna looks at how to set things up in your business the right way from the beginning, focus on the right things, and get the support you need. (3:07) " So the first one is defining your personal parameters. Now, my first premise is always that you have to define what 'success' looks like for you – of course, that's the name of the whole podcast so hopefully, that's not too surprising. You have to...

Anna explores why she believes that running your own business is the absolute best way to get the freedom and flexibility that so many of us long for. (4:30) "So why do I think that running your own business is the best thing for this freedom? Well, by definition it gives you the freedom because you are now your own boss, you are literally the CEO of your business, your career and your life which...

Anna explores the not-so-glamorous reality of running your own business that often gets forgotten in the excitement of working for yourself. (1:55) "I thought we would look at a bit of the reality of working for yourself, what it actually takes to run a business day in and day out. So here are 5 things that reflect (some of at least) the day-to-day reality of working for yourself." (10:29) "Althou...

Anna discusses the number one thing that's going to define success when it comes to your business results. ( 1:15 )  " And it's that last point that's the not-so-exciting but also oh-so-crucial piece that we want to focus on today, as we wrap up our focus on personal branding content strategy and shift gears a little bit into more practical concerns. Because the number one thing that you'll need t...

Anna looks at what you need to do to create and share content consistently to build your brand and business. (7:33) "You'll get clear on your vision for the business, address mindset issues that can be holding you back, and learn key branding, sales and marketing techniques to take your business to the next level. And importantly you're not going to be in that state of constantly looking for the n...

Ready to build and scale your business to achieve everything you dreamed of when you started - without sacrificing your personal life (and your sanity!) to do so? Fast-track Your Business is your guide to taking your business from surviving to thriving and making sure that you achieve the freedom, flexibility and fulfilment that you dreamed of when you started. Find out more and join us at onestep...

Anna looks at what you need to do to get your basic online presence to where it needs to be to build your personal brand. (4:22) "Your "About Page", "About Me", whatever you want to call it, if it is well written it can really help you share your story, which is what we have been trying to craft throughout this personal branding focus these past few weeks, establish your authority which is ultimat...

Anna announces the Personal Branding Boot Camp, where you will learn how to create and share content that will establish your credibility and build a long-lasting business. (4:18) "Another reason to build your personal brand is to raise your value perception. And of course, that allows you to raise your prices which is never a bad thing. Raising your value perception, standing out in a crowded mar...

Anna looks at why and how you should create content that will build your personal brand. (5:34) "In today's market, which is very cluttered – in particular coaching, consulting, copywriting, graphic design, there are so many people running their own business now… There is a more savvy, empowered consumer who is looking for businesses they trust, where they feel that they share the core values with...

Anna looks at how you can audit your online presence to assess your brand as it stands today and identify the gaps versus the story you want to tell. (6:32) "If the image that's being presented on Google is not in line with the story you want to tell about yourself and your business – or, perhaps just as likely, there's no trace of you on Google at all – then you do have some work to do." ( 14:02...

Anna helps you re-think how you approach personal branding and what it means for your business so that you can finally get comfortable with selling. (1:30) "Part of it, I think, is cultural. The basic association a lot of us have when we think of sales is that stereotype, the sleazy used car salesman, or the "buy one get one free!" offers on TV or in stores, or those unsolicited, incredibly annoyi...

Anna continues the series on personal branding, this week looking at how to find the story that you want to tell (or, more accurately, that you want to be told about you). (4:00) "It's all very well to talk about how you do consulting for this, or you help people do that, or you sell these various things. But why do you do what you do? And, importantly, why should other people care?" (7:55) "Of co...

Anna kicks off a series focusing on personal branding, starting with why it's important to pay attention to, and intentionally craft, your personal brand when you're running your own business. (2:11) "This is not about lying or creating a fake persona and, in any case, you can't have 100% control - that's the point! It's about doing what you can to be who you want to be and portray that effectivel...

Anna explores the shifts you'll need to make when it comes to how you think about yourself and your business, especially if you're coming from a corporate background. (1.12) "Starting and growing your own business is a whole new beast compared to working as a full-time employee – believe me, it's been a steep learning curve for me too!" (9:18) "You actually need to go out into the world and talk t...

Anna shares how you can ensure the success of your business in 2019, with an invitation to the new Fast-track Your Business in 90 Days programme. (0:33) "While there is so much more to success than just money – and of course my whole message, and this whole podcast, is around reimagining success beyond the conventional definitions – we do need to be making sales in order to be having a sustainable...

Anna shares five tips that will help you make 2019 your most successful yet – from setting the right goals in the first place, to getting the support you need to implement them. (0:58) "Although New Year is a pretty arbitrary date that we've basically made up in our society, it is a natural time of reflection and a fantastic opportunity to refocus our energy and attention on what really matters."...

Anna talks about her belief that running your own business is the best route to freedom, flexibility and fulfilment, and how you can kick-start your business in 2019. (2:55)  "As much as there is more to success than money, and part of breaking out of the corporate 9 to 5 is also about breaking away from that steady salary that you've been used to, it would be very naive of me to claim that money...

Anna shares her journey to her most successful year to date and invites you to set yourself up for success from day one in 2019. (6:03)  "I share all this to demonstrate that this has been a process of self-discovery, of trying different things, and of getting the help I needed to set myself up for success. So there's no magic here, I'm no guru, I don't have some incredible formula that makes all...

Anna continues to explore how you can begin to answer the question, "what is 'success' to you?" with three different practical exercises to try. (1:00)  "I always say that you need to think big first and then later, once you've uncovered those secret ambitions and dreams, you can of course – and you need to – narrow down your options and filter for feasibility." (2:29)  "Please humour me here: for...

Anna introduces her framework that will help you expand beyond the conventional obsession with work and career and consider the '5Ls' of your life: live, love, learn, lead and laugh. (0:44)  "For some reason, we tend to have a very narrow focus on career and work in this context. We look at professional success and promotions, prestigious job titles in big-name corporations, that very impressive C...