Reimagine Social Media

Doomscrolling is becoming more and more common these days. And I think we are going to see this even more now that it is an election year. Want to get out of the rut of mindlessly scrolling, seeing the negative, and feeling overwhelmed? I'm sharing some tips to combat your doomscrolling tendencies and share the things that have helped me when I find myself stuck in the swipe vortex.

I recently was asked how I fight the pull of my smartphone and all the apps when I work as a social media strategist - someone who is more often than not on their phone! It's a great question! Over the years I've developed a number of tactics to keep me firmly in the intentional user space - deciding when I will be on a specific app and when I will not. Here are four of the ways I do that.

Welcome to season 2! We're getting right into it this week and talking about the 6 things I see in the cards for social media in 2024. You'll want to take notes on this one so you can start implementing this into your content creation and your social media strategy this year.

You absolutely CAN do it all, but that doesn't mean you have to! By brining a social media manager on to your team you can free up your valuable time and resources to focus on the things that really matter - growing your business. Here are the 7 benefits of hiring any social media manager, plus one additional benefit of hiring my team.

After 10+ years of working with businesses on social media, there are a few major pitfalls I see again and again. And this is true across industries and niches. I'm outlining the 6 most common social media mistakes small businesses make and suggesting ways for you to avoid falling into one of these areas!

I celebrate my birthday this month and it's got me feeling a bit nostalgic. So, I'm switching things up this week and sharing 16 things I've learned about myself and social media after making money from these platforms for the last 12 years. Get ready for a random list of 16 things that I hope will inspire you.

Today I'm talking about one of the biggest hurdles I encourage business owners to leap over when it comes to their social media presence: the fear of showing your face. Your people want to connect with YOU - not a nameless, faceless brand. Here are 14 tips for overcoming that fear and feeling more confident in front of the camera.

You don't need to constantly be reinventing the wheel! You can use one piece of content you created and turn that into 5, 10, 15 or even 20 different pieces of content across all the platforms you use! In this episode, I'm walking you through how to turn one blog post into 18+ piece of content for your social media and online marketing.

I've been playing around with ChatGPT and Ask AI for awhile and here's what I've learned: there is absolutely a way you can customize and personalize the results you're given to better fit your business' needs, voice and clients. But you need to know how to do that. Here's what I've learned. And please note I am still a huge fan of ONLY using this as a launching point for creating content that tru...

AI, ChatGPT, Canva Magic Write... it's all the rage. But how can you actually use it in your business to work smarter not harder? I'm outlining four ways I think it can be used for better communication and content creation. And yes, I admit, it is a little scary too.

As a business owner we are busy! Really busy! So setting healthy boundaries when it comes to our social media use can be a helpful way to sleep better, be more productive, and have better interpersonal skills. I'm sharing some tips for how to set those boundaries and a few specifics about the ones I have set in my life as a social media strategist who is always on her phone.

Let's do something a little different this week and talk debunking the 7 biggest myths about working with a Social Media Manager. Trust me we hear these misconceptions all the time, so it's time to put them to rest.

This week, I'm sharing 9 essential social media strategies for building your personal brand as a small business owner. For many of you these won't be new, but a few of them may give you some things to think about when it comes to your own brand.

Your link-in-bio can be a potent tool to take your social media followers over to your website and possibly gain a new client. But after looking at thousands of social media accounts and doing a number of Instagram audits there are 4 common mistakes I see people making when it comes to their Link-in-Bio. I'm breaking down each of them in this week's episode. PS: The fourth mistake might surprise y...

Last week, Instagram launched a new app - Threads! In the first 5 days it gained more than 100 million users, which is insane. And which begs the question, should you get a threads account? I break it down in this episode and share some insights from my first 5 days on the app.

Running a small business is no simple task. There are a million things to consider and a lot of balls to juggle. But I LOVE it! I love having a million things on my mind and making magic happen with all of it. But this would not be possible without a couple essential systems - Slack, Canva for Teams, and Dubsado. Here I'm sharing a little of how I use each of these to streamline my business. Plus,...

In the last several weeks I've answered this questions a handful of times, so it was time to turn it into a podcast episodes. The short answer is yes and NO. More followers do not necessarily mean more business. You want to think of your accounts, especially in the beginning stages, as more of a portfolio of your servcies than a lead generator.

After last week's episode on the engagement tactics to avoid, I wanted to share a few things that you can do to increase your engagement numbers in a significant and meaningful way. There's one that is an absolute must! This is the goal mine for engagement. And then I'm giving you 4 additional tactics that will help push the needle.

There are plenty of gurus and businesses who will try to sell you their amazing engagement tactics - for cheap! Buy comments, trade likes, go on a commenting spree - the quick fix options are endless. In this episode, we're looking at 4 ways people use engagement tactics that might offer good results in terms of numbers but will hurt your account in the long run! Trust me I've tried or researched...

I think it's human nature to be obsessed with our follower number and wanting it to grow as quickly as possible. But there are many grow fast tactics that are going to hurt your account more than they are going to help. In this episode I walk you through 4 follower growth tactics to avoid when trying to create a successful social media presence.

For those super focused on folder growth, I'd like to offer a few alternative metrics you should consider to see if your account is successful! These additional insights will give you a more complete picture of your efforts AND perhaps where you need to pivot.

Drawing a blank on content for this month? Here are 6 ideas of content you can share consistently month after month. These ideas work for every kind of business and can be a great way to streamline your content creation process. Share these 6 ideas month after month, or pick a few this month and a few the following month.

The simple answer is no, and yes! No, you don't need to re-invent the wheel each and every time you post something. But yes, you should absolutely tailor the post to the platform and the audience it serves. The HootSuite report mentioned can be found here: https://www.hootsuite.com/research/social-trends/marketing

Picking the best platform for your company comes down to two things: Knowing what best presents your business and knowing where your target audience is. This week we're talking through the demographics of the most popular social media platforms in order to help you find your best fit. The study mentioned comes from the Pew Research Center

It can be tempting to think to be successful in business you need to be on every platform, but that just isn't the case! I'm sharing a few simple reasons why more is not better when it comes to our avenues of online communication.