Referral Worthy

In this must-listen for small business owners, Dusti sits down with Laura Sprinkle —affiliate strategist and founder of Rootabl , an affiliate platform built for modern online businesses. Laura lays out why we're not in a "trust recession"…we're in a trust revolution —and how SMBs can capitalize by designing referral worthy experiences and smarter affiliate programs. In this episode Trust > tactic...

In this episode of Referral Worthy, host Dusti Arab is joined by Samara Bay, bestselling author of Permission to Speak and a sought-after speaking coach. Samara shares how coaching actors on accents in Hollywood led to coaching leaders on voice, presence, and the courage to sound like themselves. She explains why she chose to scale her ideas, not herself, and how B2B partnerships let her do deep,...

In this episode of Referral Worthy, host Dusti Arab sits down with Melissa Cassera, a screenwriter, author, and publicity strategist with a portfolio career that spans movies, novels, VIP publicity days, and even on-camera gigs. Melissa breaks down what is working now for authors and founders, why traditional media is no longer the slam dunk it once was, and how to think about publicity as public...

In this episode of Referral Worthy, host Dusti Arab interviews editor, copywriter, and writing instructor Samantha Pollock of Indie Copy Studio. They unpack what great editing really is, why most business owners do not need a start-to-finish copywriter, and how a smart "done-with-you" editing model can turn a messy first draft into high-converting copy without burning you out. Samantha breaks down...

In this episode of Referral Worthy, host Dusti Arab interviews Natalie Koussa, a podcast guesting strategist known for booking meaningful interviews that move the needle. Fresh off a rebrand, Natalie breaks down why trust is the new buying currency, how to meet the market as it shifts, and why experienced founders need done-for-you momentum, not another course. She shares the mechanics of her Trus...

In this episode of Referral Worthy, host Dusti Arab interviews Lacy Boggs, longtime content strategist, director at Content Direction Agency, and founder of Thought Leader Lab. They unpack why a strong, differentiated point of view beats volume, how long form builds trust in a skittish market, and why your ideas need structure before they ever become posts, emails, or reels. Boggs shares lessons f...

In this episode of Referral Worthy, host Dusti Arab sits down with Meg Casebolt, founder of Love at First Search, to unpack what actually works in SEO in 2025 and why being a true subject-matter expert beats chasing volume. They cover how AI summaries are changing search behavior, why owning your content matters more than ever, and how specificity attracts better buyers. They also talk about Meg's...

What if the key to building a sustainable business isn't another productivity hack - but a spicy book club? In this episode of Referral Worthy , Dusti Arab sits down with Sensible Woo and Sasquatch Media founder, Mary Williams , for a truly one-of-a-kind conversation about emotional systems, burnout recovery, and how fiction (yes, even and maybe especially the smutty kind) can radically transform...

We're back! And this time, Dusti's in the hot seat. To kick off Season 2, Veronica Yanhs - one of Dusti's closest friends (online and IRL) - flips the script and interviews her about what  Referral Worthy really means… not just in business, but in life. They talk about the real stuff: why scaling isn't always the answer, how building a business that actually feels good matters more than ever, and...

Listen in to a different kind of episode today - the talk Dusti gave at Reinvent(ed)!  In this episode, Dusti shares the raw, unfiltered story of how she turned a chaotic life as a college student and single mom into the foundation for a thriving, relationship-driven business. From organizing karaoke nights to discovering the power of mutual aid, Dusti breaks down how showing up authentically and...

In this engaging episode of Referral Worthy, Dusti welcomes conversion copywriter and funnel strategist, Jenn Robbins. Jenn shares her unique journey from studying accounting to becoming a sought-after copywriter and strategist. Despite starting her career in a tax accounting firm, Jenn transitioned to writing by leveraging her skills in social media and blogging. Her story is one of resilience, a...

In this episode of Referral Worthy, Dusti Arab sits down with Autumn Witt Boyd, a lawyer and owner of the AWB Firm, to discuss her journey and expertise in legal services for the online business space. Autumn shares her unique career path, starting from her interest in entertainment law, transitioning into copyright litigation, and eventually founding her own firm.    Autumn highlights key legal i...

Join me on this episode of Referral Worthy as I sit down with Stephanie Redlener, founder of Lioness, an experiential company that elevates women into their personal and professional power through luxury events and retreats. In our conversation, Stephanie shares her journey from her early roots as a natural coach among friends to leading a company focused on redefining women's leadership in a male...

In this episode of Referral Worthy, Dusti sits down with Elaine Lou Cartas, a business coach specializing in working with women of color and allies. Elaine shares her career journey, which includes being fired three times, quitting two jobs, and finding her true calling through a mix of political fundraising and nonprofit work.    Elaine also provides invaluable tips for effectively networking and...

In this episode of "Referral Worthy," Dusti sits down with Molly Mahar, founder of Stratejoy, a vibrant community that empowers women to cultivate personal intimacy and leadership. Molly shares the inspiring journey behind Stratejoy, highlighting how it began from her own quarter-life crisis and grew into a thriving support network for women seeking personal and professional growth.   Throughout t...

This week, Dusti catches up with Nina Nelson, a multi-talented entrepreneur who deftly juggles roles from local marketing for small businesses to running CrossFit classes to running a meal prep and delivery service. As the founder of Tiny Enterprises, Nina's eclectic career is a testament to her energy, entrepreneurial spirit, and eye for finding a need that needs met.   Nina discusses the importa...

This week, Dusti shares an indispensable tool she employs at the outset with every business owner, emphasizing its crucial role in clearing the decks for effective marketing and operational strategies.  Dusti elaborates on the Stop Doing List to help business owners focus on what truly matters by removing or reallocating the energy drainers that hinder productivity and satisfaction. This episode i...

In today's episode, we're joined by Anya Parker-Lentz, founder of Landau Agency, a standout social media consultancy that captures and enhances the digital presence of personality brands. Anya is not only a social media savant but also a strategic thinker whose early adventures on Tumblr shaped her into a digital native fluent in the language of likes, shares, and viral content. Anya shares insigh...

In this episode of Referral Worthy, Dusti is joined by Mikli Jorge, a tech and systems automation strategist who shares her journey from aspiring lawyer to internet-savvy entrepreneur. Mikli's story begins with the desire to provide for her son, leading her from law school to advertising, and eventually to discovering the power of the internet.  Mikli's evolution from virtual assistant to a sought...

In this episode of Referral Worthy, Dusti is joined by Illana Burk, a seasoned business and leadership coach and the force behind Your Life's Workshop. Recently relocated to Portugal, Illana brings a wealth of experience, informed by her unique upbringing around entrepreneurial and sales environments.  The conversation explores Illana's philosophy on client relationships, emphasizing respect, orig...

In today's episode, we sit down with Danielle Cohen, a photographer and visibility coach not just focused on capturing images - but transforming how business owners express their professional and personal identities across their platforms. Tune in to learn how photography can transcend traditional boundaries, becoming a tool for personal affirmation and broader societal impact. Learn more about Da...

In this episode of Referral Worthy , Dusti is joined by Thais Sky, a former life coach who has transitioned into the world of therapy. Thais discusses what led her from the realms of coaching and being deeply influenced by the wellness community to pursuing a more structured path in psychotherapy. She elaborates on the challenges and insights gained along the way - especially the realization of th...

This week, Dusti sits down with Lydia Kitts, founder and designer at Turnquist House and creator of web design mastery program Data+Delight. With a rich background ranging from wardrobe and costuming for Cirque du Soleil to digital marketing and education, Lydia's diverse experiences have uniquely positioned her at the intersection of creativity, mastery of one's craft, and creating a community th...

In this episode of Referral Worthy , Dusti sits down with Veronica Yanhs, the founder of Business Laid Bare, an operations firm revolutionizing the way purpose-driven organizations achieve peace and profitability through orgasmic operations. Veronica shares her journey from the corporate world to creating a business that marries pleasure with process, highlighting the importance of operations in a...

In this episode of Referral Worthy , Dusti sits down with Megan Hale, the visionary behind DreamMoney™, a unique approach that marries intuitive wisdom with financial strategy to create sustainable business growth. As a former psychotherapist turned business strategist, Megan shares insights on how entrepreneurs can align their business practices with their core values and the importance of emotio...