Reed Between the Lines

Most marketers are still figuring out how to actually make influencer marketing work — The “Jerry Maguire of LinkedIn” figured it out and built a business around it. In this episode of Reed Between the Lines, I sit down with Aneesh Lal , founder of The Wishly Group , the largest B2B creator agency in North America. From managing 75 campaigns a month to representing names like Kevin “KD” Dorsey, Je...

The standard playbook wasn’t enough for Jess Cook , so she wrote her own. In this episode of Reed Between the Lines, I sit down with Jess, Head of Marketing at Vector , who leaped from leading content to running the entire marketing org. Her career move wasn’t about climbing the ladder. It was about finding creative freedom and proving that brand and storytelling deserve a seat at the table. From...

Most marketers play it safe. These two don’t. In this premiere episode of Reed Between the Lines, I sit down with Adam McQueen and Grayson Ottenbrei t from Klue — two marketers who’ve turned B2B content into something people actually want to watch. And no, that’s not an exaggeration. From a surprise invite to be on the show to the behind-the-scenes of their viral hit Klueless , this episode is pac...

I’m launching another season of Reed Between the Lines by hitting the road to find out what it really means to bet on yourself.  After spending years leading content at Gong and Clari, and growing my side hustle into a six-figure business, I realized the best moments in my career all had one thing in common: They felt risky as hell, but I went all-in anyway.  Season 3 starts in Las Vegas, because...

How do you turn one podcast into a multi-million dollar content machine? Nick Cegelski, co-founder of 30 Minutes to President's Club , did it by starting with a single podcast and expanding into LinkedIn, newsletters, digital events, and a bestselling book with over 30,000 copies sold. In this episode, Nick breaks down: — How to create a content engine that gets people to like, download, and subsc...

Are you stuck creating content that checks the box—but doesn’t drive real results? Brendan Hufford, founder of Growth Sprints, has helped SaaS companies scale from $10M to $100M ARR by cutting through the noise with focused, high-impact content marketing. In this episode, he breaks down why most B2B marketing fails—not because of bad execution, but because of a fundamental strategic mistake. We co...

What sets elite content marketers apart? Meet Tas Bober, founder of Scroll Labs, who is redefining how B2B SaaS companies approach marketing—especially when it comes to personal brands and landing pages. Tas shares her unconventional process for creating landing pages that prioritize consumption over conversions—challenging traditional metrics to drive real results. She’s also a powerhouse of an e...

Struggling to stand out in the crowded world of B2B content? Heike Young, Head of Content and Integrated Marketing at Microsoft, has cracked the code. With over a decade of experience at Salesforce and a fast-growing LinkedIn presence, Heike has perfected the art of creating content that’s not just relatable but irresistible. Press play to discover: 5 ways to differentiate your marketing to stand...

In this episode, you’re getting FOUR power-house content creators all in one episode.  For the season 1 finale, we’re bringing it back to Chicago with  Eddie Schleyner, DemandJen (Jen Allen-Knuth), and RajNationr. Each are crushing it in their own way in the B2B consulting, coaching, and content creation space. They’ve created thousands of followers and raving fans while balancing their lives outs...

Erica Schneider spent over 7 years in content, has over 70,000 followers across Twitter and LinkedIn, and transitioned from in-house roles to a successful entrepreneur of a coaching and content business, Cut The Fluff.  She’s a successful entrepreneur, creator of impactful writing courses, and a relentless crusader against bro culture on social media. Her journey from a full-time job to self-emplo...

2x CMO. 2 acquisitions. 3 books. 1 llama merch line. Meet Kyle Lacy, current CMO of Jellyfish. Not only is he a renowned CMO and thought leader in marketing, but he’s also a family man who's managed to strike an enviable balance between his professional and personal life. He’s authored a couple of successful books and has over 45,000 LinkedIn followers, and Kyle stands out not just for his marketi...

Today’s guest is a first-time SaaS marketing executive who’s building a legacy and reputation for building brand and demand at impressive startups. Meet Mark Huber, VP of Marketing at UserEvidence. He’s had an impressive career journey from self-teaching to becoming a VP in B2B tech. He’s known for his dynamic and impactful marketing strategies and for maintaining an aspirational work-life balance...

Melissa Rosenthal is a legendary creative leader, brand builder, and keynote speaker.  She’s been named to Forbes’ 30 Under 30 Business Insider’s 30 Most Creative People Under 30, and one of Digiday’s “Changemakers”, to name a few of her many accolades. Not only is she one of the most creative minds in the industry, but she’s also the force behind the innovative content strategies at ClickUp, wher...

RajNATION is one of the most interesting creators and entrepreneurs I know. He’s a B2B marketing and messaging advisor, MMA announcer, and rapper.  Raj is also a speaker, podcast host, yogi, and founder. The through-line in all of his passions and experiences? Storytelling. He started Startup Hypeman in 2016 to help founders and revenue leaders create pitches that go from confused looks to cashed...

Jen Allen Knuth is one of the most respected and compelling voices in B2B sales and marketing.  She’s a keynote speaker, podcast host, advisor, and founder of DemandJen where she helps sales teams defeat the status quo. On the stage or online, she’s a pro at creating highly engaging content that turns readers into raving fans. Before founding DemandJen in September 2023, she was a successful enter...

Eddie Shleyner is a prolific writer and marketer.  As the founder of VeryGoodCopy.com, Eddie is the craftsman who has captured the attention of creators and marketers worldwide with his timeless style and content that evokes emotion.  After winning awards as Copy Chief at G2, he left his stable9-to-5 during the pandemic to grow his side hustle into a full-fledged business, a leap backed by consist...

What does it mean to “make it”? What does it take? And how does your reputation play a role?  This is what I explore with  Doug Landis, Growth Partner at Emergence Capital and a sales legend. His career journey is impressive and candidly abnormal. He climbed the ranks through sales and then became the Chief Storyteller at Box, which might be the coolest title ever. Now he puts his experience and e...

Lego, Google, Delta.  Just a few of the brand names Ashleigh Reddy is working with after choosing to bet on herself and chart her own career path instead of going the more typical, corporate route. How did she do it? Why did she choose to do things differently? What does it really take to succeed as an entrepreneur? Ashleigh reveals how she’s turned her passion into a profitable business, monetize...

Nehal Tenany is a content powerhouse. She’s helped grow multiple billion-dollar tech brands and her own audience of over 70,000 by creating hyper-relevant content. She’s a multi-hyphenate— a B2B content marketer, Instagram and TikTok influencer, and the host of the brand new iHeartRadio show, "No Filter Nehal." She’s interviewed celebrities on red carpets, created viral content for herself and B2B...

If you don’t know Chris Orlob, you should. Not only is he one of my first mentors in marketing, he’s the Co-Founder and CEO of pclub.io where he’s trained more than 10,000 SaaS and tech salespeople on SaaS sales calls with the #1 online course platform for B2B sellers. He’s also the former Head of Product Marketing and Head of Customer Sales at Gong, where he helped grow their ARR from $200k to $2...

Yo! I’m Devin Reed. And I’m on a mission to build a bigger and more inspired career as a marketer, creator, and entrepreneur. I’ve spent 10 years in sales and marketing, become Head of Content for two billion-dollar tech companies and scaled my side hustle, The Reeder, to 6-figures — and now I’m ready to level up my creativity and earning power to hit the next level. But I need more than tips, tri...