Redefine the Game

Grace Taylor didn't start in marketing. She started in law. And somehow, that might be exactly why she's one of the most interesting brand builders working right now. Grace is the CMO of Unplugged. The brand that exists to take you off your phone. Built almost entirely on the most addictive platforms on earth. We talk about that contradiction. A lot. But we also talk about what it actually...

No script. No studio. Just me sitting on the floor (again) trying to explain why SENSE exists, and why I got tired of seeing the same thing every single day. Community is not a word. It's a mindset. And this is where it starts.

Is a good product enough? Most brands think so. I don't. Back with the voice memos, to talk about the game most brands are playing and why it's keeping them stuck in a cycle of attention without loyalty, visibility without belonging. If you're building a brand in sports, fitness, wellness or the outdoor space and you feel like something is missing, this might be the conversation you ne...

Shaun Traynor has spent 20 years in fitness and wellness: from sales manager to CEO. He’s seen every trend come and go. But now he’s building something different: KIP (Keep it Peaceful) , a brand redefining how the world disconnects and prepares for sleep. In this episode, Shaun and I get raw and honest about: The emotional rollercoaster of building a purpose-driven brand; Why sleep and disconnect...

We’re building brands like bots. No wonder no one feels anything. AI is becoming a source of comfort for people. Not just for productivity, but for company. What does that say about us? And more importantly, what does it say about the way we’re building brands? In a world where clean UX and fast answers dominate, many sports, wellness, and outdoor brands are losing what made them matter in the fir...

Alex Eagle has been doing the work for 12 years, long before “community-led” was a slide in your brand deck. He’s the co-founder of The Running Charity , an organization that uses running and movement to support young people experiencing homelessness. Not for hype. Not for likes. But for belonging, trust, and transformation. In this episode, we talk about: – Why “community” has been co-opted by br...

In this solo episode, I answer three simple but powerful questions: | Where’s the gap in brand building today? | What am I doing to fill it? | And... why me? These questions came from a conversation with Christina Garnett, and they hit me straight in the gut. So I decided to answer them honestly, without polish or performance. This isn’t about branding theory. It’s about the emotional disconnect I...

This isn’t a panel. It’s a campfire conversation. In this episode of Redefine the Game , I sat down with Matt Trappe, Zoë Rom, Josh Rosenthal, and David Callahan to ask a simple but uncomfortable question: what the hell is happening to trail running? From media and brand dynamics to authenticity, community, and gatekeeping, we get honest. We explore the tension between growth and soul, how most tr...

In this solo “voice memo” episode, I open up about the story behind Redefine the Game . This isn't just a podcast. It's a personal project, a long-time idea, and maybe… just maybe… the start of a Colin & Samir-style platform for purpose-led brand builders. I talk about: Why I started this What I believe is broken in brand building today The movement I want to create And how Redefine the Game c...

This one’s personal. In this solo episode, I share why I decided to leave my dream job at a brand I deeply admired, and what’s next for me. After almost three years building community at NNormal (the trail running brand co-founded by Kilian Jornet and Camper), I realized it was time to move on. No plan B. No next job lined up. Just a vision, trust, and a drive to build something new. In this episo...

In this episode of Redefine the Game , we sat down with Josh, co-founder of Borderlands Running, to dive deep into the future of trail running. With 14.8 million trail runners in the U.S. but only 250K tackling ultras annually, why is most of the media and brand attention focused on the ultra crowd? Are we missing a massive opportunity to tell better stories and engage a broader audience? Josh sha...

Subscribe to the Newsletter Most brands are built to sell, not to stay. This episode explores what makes a brand irreplaceable. Listen in, then tell me: Would your brand pass the test?

Can you actually unplug from technology, or are we too addicted to our screens? In this episode, I sit down with Hector Hughes, co-founder of Unplugged , a company helping people fully disconnect from digital overload and reconnect with real life. We talk about:🔌 The impact of screen addiction on your brain and productivity. 🌲 Why a 3-day digital detox can completely change how you think and fee...