Reculture

Artificial intelligence is making language easier to produce, scale, and refine. It can draft the strategy, summarize the research, sharpen the message, and generate a story that sounds coherent. But that does not mean people will interpret it the same way. In this episode of Reculture, CJ Casciotta explores why the future of brand, culture, and strategy may depend less on producing more language...

What future are we preparing people for? Most people will hear this conversation and assume it’s about education. It is. But it’s also about something bigger. Because that’s not really an education question. It’s a leadership question. A culture question. A brand question. Every culture carries forward stories from an earlier chapter (assumptions about success, ideas about what matters, beliefs ab...

As AI becomes better at writing, a strange thing is happening: sounding like yourself is becoming more valuable. In this episode of Reculture, we explore the idea of voice. Not as a writing style or a tone of voice, but as the unique perspective, rhythm, and conviction that people recognize as distinctly yours. Starting with Ursula stealing Ariel’s voice in The Little Mermaid, and moving through s...

In this episode of Reculture, CJ Casciotta sits down with poet and human rights survivor Alicia Partnoy to explore what storytelling becomes when reality itself is under threat. In 1977, Alicia was disappeared by Argentina’s military dictatorship and imprisoned inside a secret detention center known as “The Little School.” After surviving months of blindfolded captivity, psychological torture, and...

Most of us storytellers think we’re creating content. But more often, we’re putting things into the world that don’t actually carry the meaning we intended. In this episode of Reculture, we explore the idea of artifacts. Not as objects, but as the things we leave behind that shape how people think, act, and move forward—long after we’re no longer in the room. Starting with a simple list written by...

Why do people trust some media voices and ignore others? In this episode of Reculture, CJ Casciotta sits down with Memo Torres of LA Taco, one of the most trusted independent media outlets in Los Angeles, to explore how trust is actually built in modern journalism. LA Taco didn’t start as a news organization. It began by covering food, street culture, and local communities. But over time, somethin...

Most of us think we’re responding to the world as it is. But more often, we’re living inside stories we inherited—stories that once made sense, but may not quite fit anymore. In this episode of Reculture, we explore the idea of myth. Not as something abstract or outdated, but as the deeper stories that shape how we see the world, who we believe we are, and how we make decisions, often without real...

Most organizations think the challenge is capturing attention. But attention alone rarely moves people. If you lead a team, build something in the world, or care about the messages shaping culture, you’ve probably felt this tension. In this opening episode of Reculture, we explore why the messages that actually move people don’t just inform or persuade. They invite people into an adventure. Drawin...

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