ReCommerce podcast

Is your resale business optimized for profit? In this episode of the ReCommerce podcast, we break down the operational blueprint for running a successful re-commerce company. From speeding up your inventory intake to mastering omni-channel sales, we cover the essential steps to scale your circular business. Topics covered: Optimizing the Intake Engine: How to process items faster with AI Serialize...

Is your rental business optimized for maximum revenue, or is your inventory sitting idle? In this episode, we break down the four key levers that drive a successful rental operation: - Availability - Dynamic Pricing - Automation - Utilization Discover how to move beyond manual spreadsheets and build a circular business that runs 24/7. We discuss strategies for preventing double bookings, incentivi...

In this episode, we dive deep into the launch of TWICE Commerce 2.0—a completely revamped platform built from the ground up. Karri Hiekkanen sits down with Tuomo Laine, CEO and Co-founder of TWICE Commerce, to discuss why the future of re-commerce requires a move from opinionated application software to a flexible Operating System (OS). We cover the limitations of vertical software, how to prepare...

Agentic commerce is here: AI agents help shoppers discover, compare, and even check out—without ever visiting your site. We took a huge step forward when OpenAI and Stripe introduced Agentic Commerce Protocol, which is first rolling out for ChatGPT in us with Etsy and Shopify enabling ChatGPT users to purchase directly through the AI chat. In this episode, Karri and Tuomo (CEO & co-founder, TW...

How do you scale thrift into a $300 franchise? Karri Hiekkanen and Tuomo Laine talk with Zach and Tyler Gordon, Co-CEOs of Basecamp Franchising (Uptown Cheapskate & Kid to Kid). We dive into the win-win-win-win model (brand, franchisees, customers, environment), why single-SKU inventory matters, and how tech + data power pricing, valuation, supply, and marketing across 270+ stores.

Vertical software (like rental or resale tools) optimizes one lane. A recommerce operating system models the primitives — items, time, dynamic orders, connectivity — so you can evolve without replatforming. Tuomo Laine (CEO & co-founder, TWICE Commerce) explains OS vs. vertical software, what strong API/connectivity looks like, and how AI-native workflows change the stack. Keywords: recommerce...

In this episode we map the minimum viable recommerce stack—then show how to extend it. You’ll learn when a recommerce OS should lead (inventory, availability, orders), what a POS is actually for, and how to add shipping, refurbishment, insurance, identity checks, marketplaces, and partner inventory without over-engineering on day one.

In this episode of the ReCommerce podcast, Karri and Tuomo unpack what makes resale businesses tick—and why individualized inventory is at the heart of any successful operation. Whether you’re managing product returns or running a secondhand store, you’ll learn: Why every item should have its own profile How resale inventory differs from rental and new product models The role of refurbishment data...

Why is serialized inventory (item-level tracking) a must-have for modern rental businesses? In this episode, Karri and Tuomo Laine (CEO of TWICE Commerce) dive into how tracking each item individually unlocks smarter bookings, dynamic pricing, repair tracking, multi-channel listings, and even optimized resale. Whether you’re scaling your rental operations or replacing spreadsheets, this episode br...

In this episode of the ReCommerce Podcast, we explore how artificial intelligence is set to transform both traditional commerce and recommerce. Host Karri Hiekkanen is joined by Tuomo Laine, CEO of TWICE Commerce, to discuss: AI-powered product discovery and shopping agents The importance of making inventory discoverable by AI How AI enhances the used product buying experience Image-based product...

Why hasn’t anyone built the Airbnb or Uber of equipment rentals? In this episode of the ReCommerce Podcast, Karri and Tuomo explore why both rental marketplaces and rental aggregators have failed to scale — and why that might be changing soon. Drawing from Ben Thompson’s Aggregator Theory, they unpack the deep-rooted structural issues: fragmented supply, operational friction, low average order val...

Forget the hype. Let’s talk real rental profitability. In this episode of the ReCommerce Podcast, host Karri Hiekkanen talks with Tuomo Laine, CEO and Co-founder of TWICE Commerce, about how to build a profitable equipment rental business from the ground up. Based on Tuomo’s internal memo (link below), they unpack the actual unit economics of rentals and explain why, in many cases, renting beats s...

In this episode, Karri Hiekkanen sits down with Tuomo Laine, Co-founder & CEO of TWICE Commerce, to explore how modern retailers can confidently launch into recommerce—without a year-long discovery project or overwhelming investment. 🚀 What you’ll learn: Why now is the right time for retailers to explore recommerce How to analyze your existing capabilities and identify gaps The most common re...

How big is the recommerce market? In this episode, Tuomo Laine (CEO of TWICE Commerce) maps out the entire recommerce landscape: from corporate recommerce and aggregator brands to C2C marketplaces and peer-to-peer exchanges. We explore: - How each segment works—and where they get supply - Market sizes from $20B to $200B+ - Why trust, branding, and AI are key drivers in recommerce - What the future...

What makes recommerce different from traditional commerce? In this episode, Tuomo Laine, CEO and co-founder of TWICE Commerce, breaks down the four core fundamentals shaping recommerce and driving TWICE’s development: Each item is unique — Why individual tracking matters. Everything is time-bound — How time shapes inventory and availability. Orders are non-linear and dynamic — The complexity of re...

What happens when a product is returned or comes back from rental? How do businesses refurbish items, decide what’s worth repairing, and get them ready for resale? In this episode of the ReCommerce podcast, Tuomo Laine, CEO & Co-founder of TWICE Commerce breaks down the entire refurbishment flow step by step.

In this episode of The ReCommerce Podcast , we dive deep into Product as a Service (PaaS) and explore how businesses can thrive by selling access rather than ownership . Tuomo Laine, CEO and Co-founder of TWICE Commerce, explains how servitization transforms traditional retail into flexible business models like short-term rentals, leasing, and subscriptions. We discuss the opportunities, challenge...

In this episode of the ReCommerce Podcast, Karri Hiekkanen sits down with Tuomo Laine, CEO and Co-founder of TWICE Commerce, to explore the fascinating world of resales and secondhand commerce. We dive deep into the different business models in resale—from simple secondhand sales to complex refurbishing operations. Tuomo shares insights on: Key business models in resale and secondhand sales The bi...

In the first episode of the ReCommerce podcast we start by talking what is re-commerce and why circularity is a must for retailers in the near future.