Reclaim: The Growth Decisions Reshaping Health

What happens when one of the world's leading personalized nutrition companies realizes its biggest challenge isn't science—it's human behavior? In this conversation, I sit down with Julie Pons, Chief Product Officer at ZOE, to unpack one of the highest-stakes product decisions in the company's history. Julie shares why ZOE rebuilt its app from the ground up, removed gut testing as the primary entr...

Every founder talks about product-market fit. Fewer talk about reimbursement-market fit, distribution, and the operational infrastructure required to scale inside healthcare. In this conversation, I sit down with Andrea Ippolito, founder and CEO of SimpliFed, to unpack what it actually takes to build a venture-backed healthcare company in one of the most overlooked areas of medicine: postpartum ca...

One of the most widely used products in women's health hadn't meaningfully changed in decades, until Greta Meyer stepped in. In this episode of Reclaim, I sit down with Greta Meyer, co-founder of Sequel, a company reimagining tampon design through engineering, performance, and real-world user experience. As a former Stanford athlete, Greta noticed firsthand how periods remained one of the last ove...

What if fertility support was as accessible as your skincare routine? In this episode, I sit down with Samantha Diamond, Co-Founder and CEO of Bird&Be, the fertility wellness company helping people take control of their reproductive health through education, at-home testing, and science-backed supplements. After navigating her own experience with PCOS, pregnancy loss, and fertility challenges, Sam...

What happens when the biggest challenge in wellness isn't product innovation—but trust? In this episode, I sit down with Irfan Alam, Founder and CEO of Frontrow MD, to explore how he's building an entirely new category at the intersection of healthcare, commerce, clinician expertise, and AI. After leading strategy at Everlywell and spending time at Rock Health, Irfan identified a critical problem...

Most founders talk about customer experience, but few truly think about infrastructure. In this episode, I sit down with Irene Liu, co-founder and CEO of Chiyo, to unpack how she built one of the most thoughtful and clinically-informed brands in maternal nutrition, starting from hand-delivering meals herself during COVID to building a company that now serves as a blueprint for where women’s health...

When founders talk about founder-market fit, the conversation often centers around expertise: years spent in an industry, operational insight, or technical specialization. But some of the strongest companies are built by founders who experience a problem so personally that they become unwilling to accept the status quo. That’s exactly what happened for Sarah Hollingsworth, founder of Poppylist. Af...

What if women finally had access to real-time hormone data instead of being told to “wait and see” or having their symptoms dismissed altogether? In this episode of Reclaim, I sat down with Jenny Duan, co-founder of Clair, the company building what could become the world’s first continuous hormone monitor for women. We talked about the massive gaps in women’s healthcare, why existing wearables wer...

What if the number on the scale has been telling you the wrong story all along? In this episode, I sit down with Elaine Shi, co-founder and CEO of BodySpec, the company that helped make DEXA body scans affordable, accessible, and mainstream long before wellness culture caught up. What began as an MBA project became a 12-year bootstrapped growth story spanning 10+ cities, 600,000+ scans, and a miss...

The fertility care journey is one that’s often got a dark cloud of crisis looming over it. But what if it’s a journey that starts way before the crisis? In this episode of Reclaim, host Destinee Berman welcomes Jessica Bell van der Wal, CEO & Co-Founder of Frame Fertility, to explore why early, proactive fertility conversations are missing from healthcare, how partnering with trusted providers unl...

What if integrating movement, meditation and mindfulness into the school day could transform how kids focus, learn, and manage stress? In this episode of Reclaim, host Destinee Berman sits down with Mary Montague, Founder and Lead Wellness Educator of the POGA Method, to explore how a special education teacher's morning Pilates routine sparked an innovative wellness curriculum that now reaches mor...

There’s a lot of noise crowding the health and wellness space today. Humanaut Health’s fundamentals-first approach cuts right through it. In this episode of Reclaim, host Destinee Berman welcomes Jim Donnelly, CEO & Co-Founder of Humanaut Health, to explore why you should reorient around the five foundational pillars of health (movement, nutrition, sleep, stress, and cognitive health), how you can...

Midlife women hold $15 trillion in spending power but have nothing worthwhile to spend it on—at least in the health and wellness market. That is, until Womaness changed the game. In this episode of Reclaim, we unpack the important and inspiring story of Womaness, the leading women's wellness brand that's modernizing perimenopause, menopause and aging support. Tune in as host Destinee Berman sits d...

120 million Americans suffer from musculoskeletal health issues. It’s the most common cause of disability in the country. And, yet, treatment lags miles behind. In this episode of Reclaim, we shift the spotlight to all the work that is being done in the area as host, Destinee Berman, sits down with Dr. Mary O’Connor, Chief Medical Officer and Co-Founder of Vori Health. Together, they explore why p...

In this episode of Reclaim, Destinee Berman sits down with Dr. Somi Javaid, founder of HerMD, to unpack the deeply personal origin story behind her women’s healthcare company and the bold pivots that followed. From opening a brick-and-mortar practice in Ohio to raising $10M in five weeks, pivoting to virtual care, reacquiring the company, and ultimately joining a national platform, Dr. Javaid shar...

In this episode of Reclaim, host Destinee Berman speaks with Alexandra Fennell and Mia Abbruzzese, co-founders of Attn:Grace, about building in one of the most overlooked categories in women’s health. They share why they chose to enter the incontinence space, how they validated demand in a market dominated by legacy players, and what it takes to build trust and growth in a category many brands hav...

 Every health brand that breaks through has a story you've heard and a set of growth decisions you haven't. This is Reclaim: The Growth Decisions Reshaping Health. Meet your host, Destinee Berman, founder and CEO of Future Digital. In each episode, Destinee sits down with the founders and operators behind the next generation of category-defining health brands to unpack the origin stories, the pivo...