Recipe to Revenue

Send us Fan Mail 🔔 Subscribe to this channel for exclusive content and updates! What separates the best-performing teams from the rest, especially in fast-moving and ultra-competitive industries like produce, grocery retail, and CPG? ------------------ In this episode of Recipe to Revenue, host Leah Messina talks with Don Klusendorf of D&W Marketing, a leader with decades of experience in fre...

Send us Fan Mail 🔔 Subscribe to this channel for exclusive content and updates! When every dessert you make is handcrafted from scratch, how do you scale that into a national brand trusted by airlines, cruise lines, hotels, and distributors? ------------------ In this powerful episode of Recipe to Revenue, Autumn Cullen, CEO of Whole Story Meals, shares how she went from stay-at-home mom of five...

Send us Fan Mail 🔔 Subscribe to this channel for exclusive content and updates! When Autumn Cullen discovered her daughter's tube feeding formula was 55% sugar, she didn't simply accept this reality. Instead, she revolutionized an entire industry. After being fired by her doctor for refusing to accept processed formulas, she founded Whole Story Meals,  the only real food nutrition compa...

Send us Fan Mail 🔔 Subscribe to this channel for exclusive content and updates! Securing investment is just the beginning, and finding the right capital partners can make or break your beverage brand. Joseph Messina, Managing Partner of Intercontinental Beverage Capital and sponsor of Recipe to Revenue, reveals what investors actually look for in entrepreneurs and why not all money is created equ...

Send us Fan Mail 🔔 Subscribe to this channel for exclusive content and updates! Think $10-20K sounds expensive? It's actually the cheapest part of launching a food brand. KJ Burrington, Vice President of Technical Development at the American Dairy Products Institute, delivers crucial insight about real costs entrepreneurs face, technical expertise requirements, and manufacturing pitfalls tha...

Send us Fan Mail 🔔 Subscribe to this channel for exclusive content and updates! In today’s beverage industry, under unprecedented pressure, strategic M&A decisions require more than experience. They demand data-driven precision. Pat DeLong, founder of Azur Associates and 35-year industry veteran, shares how market intelligence separates successful acquisitions from costly mistakes and why dis...

Send us Fan Mail 🔔 Subscribe to this channel for exclusive content and updates! When retail shelves didn’t fit their premium pricing model, this Canadian farm distillery made a radical decision: abandon local distribution and target international luxury markets instead. Barb Stefanyshyn-Cote shares how strategic market selection transformed their craft distillery into a global export success. ---...

Send us Fan Mail 🔔 Subscribe to this channel for exclusive content and updates! Why do most leaders fail when trying to change their organizational culture? Karl Johnson, former Fortune 500 executive from Mars and Cargill, shares why culture is a "lagging indicator" and the integral model that shows leaders exactly where to focus instead for measurable brand performance results. -------...

Send us Fan Mail 🔔 Subscribe to this channel for exclusive content and updates! What are the two biggest mistakes that kill beverage brand growth potential? A.T. Howe, beverage industry veteran with 20+ years at companies like Diageo and PepsiCo, answers this question, how brands often destroy market connections that drive lasting success, and more.  ------------------ In this episode of "Re...

Send us Fan Mail 🔔 Subscribe to this channel for exclusive content and updates! Are you an aspiring food or beverage entrepreneur wondering how to scale from local farmers markets to national distribution? In this episode of "Recipe to Revenue," Christy Clement, founder of Vashon Island Coffee Dust, shares how she transformed a personal coffee interest into a thriving spice blend busine...

Send us Fan Mail 🔔 Subscribe to this channel for exclusive content and updates! Are you losing 50% of your subscription customers within 90 days? Or struggling with low repeat purchase rates in retail? In this episode of "Recipe to Revenue," Ken Rapp, CEO of BluStream, highlights how post-purchase customer experience automation is transforming how brands retain customers across all busi...

Send us Fan Mail 🔔 Subscribe to this channel for exclusive content and updates! Are you losing out on customer data because of big retailers? Spoiler – the answer is likely ‘yes!’ Tune into our ‘Part 2’ episode with Blandine Jean Paul, who explains why direct-to-consumer strategies are the only way CPG brands can survive, and why industry giants like Dole are filing for bankruptcy by ignoring thi...

Send us Fan Mail 🔔 Subscribe to this channel for exclusive content and updates! Are you ready to revolutionize your CPG brand with cutting-edge innovation? Meet Daniel Lauri, Executive Partner at Pilot Lite, who's transforming the industry with groundbreaking paper bottle technology and strategic insights from his years at PepsiCo, Nestle, and Coca-Cola. ------------------ In this episode of...

Send us Fan Mail 🔔 Subscribe to this channel for exclusive content and updates! Are you shocked that 70% of liquid honey in stores is actually fake? Learn how Douglas Raggio discovered this disturbing truth and built Pass the Honey, a revolutionary honeycomb company that's transforming the industry through regenerative beekeeping practices. ------------------ In this eye-opening episode of &...

Send us Fan Mail 🔔 Subscribe to this channel for exclusive content and updates!  Are your marketing campaigns missing the mark with consumers? Join Leah Messina as she interviews brand marketing expert Blandine Jean-Paul, who reveals why authenticity is the cornerstone of successful brand development and why so many marketing campaigns fail to connect. ------------------ In this eye-opening episo...

Send us Fan Mail 🔔 Subscribe to this channel for exclusive content and updates! Discover how a wine industry expert transformed native California agave into award-winning premium spirits! Meet Gian Nelson, founder of Jano Spirits, who's pioneering the California agave movement with metical-style production techniques and a deep connection to his Chicano heritage. In this captivating episode...

Send us Fan Mail 🔔 Subscribe to this channel for exclusive content and updates! Are you curious about how artificial intelligence is transforming the food industry? ------------------ In this episode, Leah Messina interviews Hiren Umradia, founder and CEO of Zess, who shares his journey from tech professional to food innovator using AI to revolutionize plant-based food development. In the 19th ep...

Send us Fan Mail 🔔 Subscribe to this channel for exclusive content and updates! Are you a food entrepreneur struggling to scale your product from concept to commercial production? In this episode of "Recipe to Revenue," Leah Messina interviews Alex Belknap and Quenten Allen from The Facture Group, engineering experts who help food startups navigate the complex journey from prototype to...

Send us Fan Mail 🔔 Subscribe to this channel for exclusive content and updates! Dreaming of turning your restaurant concept into a thriving franchise? Meet Peter Ackerman and Gregg Ryan, co-founders of Wrap City Sandwich Company, who transformed what started as a "restaurant flipping" project into a 14-location franchise with its own potato chip manufacturing facility. -----------------...

Send us Fan Mail 🔔 Subscribe to this channel for exclusive content and updates: @thesinuatemedia Dreaming of launching your own spirits brand but overwhelmed by the complex world of distribution? Meet Devin T. Adams, founder of Mala Mia, who transformed a fateful trip to Oaxaca into an award-winning premium mezcal brand now featured in Soho House, Total Wine, and luxury establishments across the...

Send us Fan Mail 🔔 Subscribe for exclusive content and updates! Struggling to market your food brand with limited resources? Meet Damian Roberti, founder of Marketing Food Online and successful food entrepreneur, who turned a small Italian bakery into a thriving e-commerce business—without the big marketing budget most brands think they need. ------------------ In this game-changing episode of &q...

Send us Fan Mail 🔔 Subscribe for exclusive content and updates! Ever wondered how Latin American food brands break into mainstream American grocery stores? Meet Margarita Womack, founder of MasPanadas, who transformed her cultural heritage into a nationally distributed frozen food brand now featured in Whole Foods, Stop & Shop, and Costco. ------------------ In this inspiring episode of &quot...

Send us Fan Mail 🔔 Subscribe for exclusive content and updates! Ever wonder how your favorite juice, soda, or beverage makes it from farms around the world to your local store? Meet Dino Cardelli, a veteran agricultural economist and supply chain expert who has spent decades behind the scenes at giants like Tropicana, PepsiCo, Coca-Cola, and Dole ensuring your favorite drinks are always available...

Send us Fan Mail 🔔 Subscribe for exclusive content and updates! Looking for a natural way to reduce sugar without sacrificing taste? Join us as we talk with Malcolm Greenberg, the "Monk Fruit Guy" and Chief Sweetener Specialist at Adallen Nutrition, who reveals how this remarkable fruit is revolutionizing the food and beverage industry. ------------------ In this eye-opening episode of...

Send us Fan Mail 🔔 Subscribe for exclusive content and updates! Do you dream of turning a passion into a thriving business but feel like you don't have the right experience? Meet Nayana Ferguson, co-founder of Anteel Tequila, who transformed a vacation conversation with her husband into one of America's most awarded tequila brands. As the first Black woman to own and lead a tequila bran...