Rebrand Revolution

Words shape worlds—and Season 2 of Rebrand Revolution is here to prove it! Host Sidonie Henbest returns with a bold call to arms, challenging listeners to join a revolution that starts with our everyday language. In this electrifying season opener, Sidonie introduces the radical notion that the words we choose aren't just semantic preferences—they're powerful tools of personal liberation...

Welcome to the Rebrand Revolution. In the final episode of season 1, Sidonie revisits some of her personal rebrand-revoluton-revelations and the big takeaways that presented themselves across a debut season that investigated everything from the Inner Critic, to Potential, Authenticity to Self-Care, and wraps it all up in a bow. Expect some home truths and some big questions to ponder. For shownote...

Welcome to the Rebrand Revolution. In a world where it is increasingly hard to pick the real from the fake, it seems only natural that we've all become obsessed with Authenticity. In this episode, Sidonie asks what is helpful and harmful about the idea of authenticity and being your authentic self, and reminds us that even the ancient Greeks knew that virtues are only good when in balance wit...

Welcome to the Rebrand Revolution. In this episode Sidonie examines our reflexive relationship with the word Trigger or Triggered and asks why a word that the dictionary says is equally about inspiration and impetus has such a nightmarish reputation. Sidonie argues that being triggered is not inherently negative but can be a visceral reminder of our lived experiences and invites us to consider - w...

Welcome to the Rebrand Revolution. It gets us hot under the collar but should we give it the keys to the car and let it drive us over the edge? Sidonie Henbest explores the concept of passion, examining it as purpose, a compass for decision-making, and a personality trait. She asks why passion has taken centre stage in our modern lives, and notes that while passion can inspire and motivate, Henbes...

Welcome to the Rebrand Revolution. In this week's episode Sidonie unpacks one of the original gangstas of the pop-culture lexicon - Imposter Syndrome. She traces the history of Imposter Syndrome from humble origins in academia in the late 1970s through to its mega fame today, and asks who actually benefits from its existence. Sidonie proposes that sometimes we feel like an imposter because we...

Welcome to the Rebrand Revolution. From humble beginnings in healthcare, to an act of revolution in the civil right's era, to an $11 billion dollar industry. Self-Care has been on one hell of a journey since it first appeared in use in the early 20th Century. In this episode Sidonie Henbest explores the roots of self-care and the emergence of its evil twin the self-care industry, tracing its...

Welcome to the Rebrand Revolution. In this episode Sidonie explores the multifaceted nature of community, acknowledging its positive aspects such as safety, belonging, and connection, while also addressing the complexities and challenges that arise within communal dynamics. She emphasises the importance of understanding both the good and the bad sides of community, including the pressures of confo...

Welcome to the Rebrand Revolution. In this episode Sidonie unpacks one of the words that simultaneously thrills and fills us with dread. "Potential" - a favourite of parents, bosses, authority figures and the self-development crowd, she discovers why the word messes with our heads so much and what a take-back might allow us to find in ourselves. For shownotes and further information visi...

Welcome to the Rebrand Revolution. In this episode Sidonie tackles the Inner Critic. Whether yours looks like a gremlin or one of the Real Housewives, chances are, it's trying to ruin a few good things for you. Sidonie talks about where the idea of the Inner Critic comes from and then walks us through the good, the bad, and the ugly of the term. She proposes a rebrand that involves a bit of a...

Sidonie introduces the Rebrand Revolution and asks us what if it is our own language and labels that is preventing us from becoming the best version of ourselves? She invites us to join her weekly as she calls out some of the pop-culture-psychology and leadership cliches that are holding us back and bring about big change in our minds and our lives.  Sidonie gives us some background on her history...