Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency

The Arizona Lottery has increased its revenue from $700 million to $1 billion in a short time. One of the products behind its revenue is the Arizona Adventure which has sold over 3 million tickets. What is driving these tremendous results for the lottery brand? How are they creating products that people love and creating campaigns that convert? Listen to the conversation as Chris Rogers, the Deput...

Are you buying a brand on Amazon or trying to rebrand one? Do you know the complexities and what to expect? Today's guest takes the curtains off what it takes to rebrand a product on Amazon and why the poop like a champion brand is a daring example. Want to glean real insights from a hands-on brand marketer? Listen to Christine Ng, VP of Brands at Rainforest, as she talks about the rebranding proc...

At some point, every brand executive has to decide whether to launch into new markets or expand existing services or products. The latter is a nightmare for marketing executives. How do you launch into new markets and establish? Listen to Christine Ng, VP of Brands at Rainforest, as she talks about her former job at ClassPass and how she took the brand into 15 different markets.  Show Notes C...

Effective SEO is that need-to-have service that casts big shadow businesses can't wish away. You either take the pain to do it and get the results, or you're feeling the pain of no eyeballs to your business. But how do you make SEO work for you like the plumber whose content marketing got national attention? Listen to Dmitrii Kustov, Marketing Director at RegexSEO, as he discusses the four main in...

Many marketers are obsessed with getting their brands to rank on Google search result pages but forget one critical thing, after getting your brand to rank, what next? Does the resulting traffic automatically turn into revenue? There's a lot to unpack in what Dignity Memorial did, turning their SEO traffic into millions of dollars using the "Send flowers" button. Listen to Dmitrii Kustov, Marketin...

Your company is one huge marketing bet away from becoming a mega-brand; will you take it? Do you have the creative? Does the data give you the courage to take that bet? As exemplified by Rocket Mortgage's Superbowl campaigns, a lot goes into that process, and their CMO was on hand to tell all about it. Listen to Casey Hurbis, CMO of Rocket Mortgage, as he talks about how the NFL has helped Rocket...

  It's every marketer's dream to build a brand that becomes a household name in fame and sales. Some marketers think it is about following the data and experimenting, while others believe the creative side of marketing is more important. Whichever group you belong to, here's a question: would you take a 20 million dollar bet on a 60 seconds Super Bowl ad spot, and how will you make it work? L...

Professionals in cybersecurity are super-smart people, but the most important thing to remember is that they are people. How do you build your cybersecurity brand to appeal to the human side of these techy and savvy professionals? How do you take away their risk concerns and make them trust you? Listen to Jill Stelfox, CEO and Executive Chairperson of Panzura, as she unpacks the layers of brand bu...

Starting a brand from scratch is one thing, but refounding a brand with at least three hundred customers is the next level. It promises a potential 485% growth rate, as Panzura recorded, but the question is, how do you refound a brand? What is the ethos to consider, and what does the process look like? Listen to Jill Stelfox, CEO and Executive Chairperson of Panzura, as she discusses the ethos of...

Brands like Crocs that do influencer marketing right are getting tremendous results, but there's one problem, influencer marketing, by nature, isn't a scalable marketing channel. So how do you leverage it to a good effect as Crocs did? What type of results should you anticipate? Listen to Erik Huberman, CEO & Founder of Hawke Media, as he discusses Crocs targeting gen z with influencers. ...

Marketing agencies can do much more than they are right now, whether helping to run a campaign to reposition a brand like Evite or turning cash flow into private equity for sustainability. The only drawback is that they are dropping the ball on one critical area of business - data, and no, it's not what you think. Want to find out more? Listen to Erik Huberman, CEO & Founder of Hawke Media, as...

Although the CBD space is still under regulatory scrutiny, one brand is already well positioned as a leader in the space for when CBD receives a nutraceutical status. Through a mix of traditional media marketing and retail sales, Kadenwood is the leading CBD brand on CVS and holds a sizeable market share. What is the story behind their growth and strategy that does not involve direct response mark...

Building a brand is complex and expensive. For a startup with a small budget, you’re almost paralyzed by conflicting demands. How do you cut through the noise and get attention on a shoestring budget? Listen to the conversation as Todd Davis, the former CEO of LifeLock and Executive Chairman of Kadenwood, discusses why he gave out his social security number on live Tv to boost and grow his startup...

The days when brands are doing NFTs to win some awards and get a bunch of impressions and earned media are over. We're moving into this web 3.0 with real-life utility activations that make sense for your audience in thousands of different ways. Some top brands are already taking the lead. How can you learn more and join in? Listen to Matt Wurst, Co-Founder and CMO of Mint, as he discusses how top...

There's a reason why mid, large, and super-large brands understand how to monetize their owned audience more. As social platforms push down the level of engagement and email open rates get lower and lower, finding ways to use technology to engage your existing loyal customers and convert fringe customers is critical. That's what web3 and minting tokens for gamification are promising. How do you ge...

Want to build a global brand? Being global doesn't happen until you build upon your local successes. You need all stakeholders' attention, time, and commitment to flesh out your area of differentiation and then build on it with a clear brand-building strategy. Need more details? Listen to Jeremiah Glodoveza, Senior Vice President, Marketing and Communications of Nium, discussing how they built a g...

When it comes to sports sponsorship, everybody in marketing has a take on it. There have been successes, wasted money, and everything in between. How have some brand marketers found success in sports sponsorship? Listen to Jeremiah Glodoveza, Senior Vice President, Marketing and Communications of Nium, discussing the ins and outs of international sports marketing.  Show Notes Connect With:&nb...

  Marketers are already spending a lot on producing, publishing, and distributing content. What would their marketing outcomes look like if they had to invest in film production rather than product placements? With the rising cost of Superbowl and Tv ads, how can marketers leverage both cost-effectively? Listen to Erick Dickens, Co-founder, and CEO of Kadenwood, as he discusses the King Hawai...

There's no question that celebrity-backed brands have the edge over competitors. However, getting a celebrity to back your brand as a small business is no easy feat. Why do stars endorse brands, and what impact can you expect from that partnership? Listen to Erick Dickens, Co-founder, and CEO of Kadenwood, as he discusses how PGA star Rickie Fowler impacted their brand.  Show Notes Connect Wi...

Yeti is one of those brands you know and love and wonder why you like them so much when you don't even own any of their products (yet). What makes the Yeti brand exciting, and how have they succeeded in building such a strong brand? Listen to the conversation as Benjamin Shapiro, CEO & Executive Producer at I Hear Everything, interviews the CEO of OH Partners, Scott Harkey. They discuss tearin...

Brands are no longer abstract creations that are out to take money from people. On the contrary, people seek out and connect with brands with a philosophy they can relate to and love. Unfortunately, many brands still do not understand how to create a brand philosophy. Some say they want to save the world or are about some mission or purpose, which is great only if it is authentic and backed by a g...

As marketers, we often need to wear many hats to get results from our marketing efforts. One of the many things we do is stay up-to-date with trends. When it comes to building celebrity brands, what at the trends in the marketing space, what’s working and what’s not? Listen to the conversation as Lanie Shalek, the Director of Growth Marketing at Jobi Capital, discusses trends in building celebrity...

Celebrity and brand partnerships can be an expensive slippery slope, especially if there's no product-celebrity fit. How do you identify products for the right celebrity? What should your go-to-market strategy be in a saturated market? Who better to learn these things from than someone who has been finding the proper product categories, matching them to the right celebrities, and funding the go-to...

Sports sponsorship can be a great way to build and establish your brand in the community, but if done traditionally, it can become a revenue consumer with little to show. State Forty Eight is one of the few emerging fashion brands that have leveraged sports sponsorships to good effect and picked up lessons along the way. Listen to the conversation as Mike Spangenberg, the CEO & Co-Founder of S...

There's so much competition in business today, but if you're authentic and people see that you're not in for a money grab, people gravitate toward your brand. That's how State Forty Eight has been leveraging its genuine love for Arizona to build a multi-million dollars fashion brand. It's a story you don't want to miss. Listen to the conversation as Mike Spangenberg, the CEO & Co-Founder of St...