Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency

eBay is a classic example of how to build a brand and how to ruin it. It exemplifies that you need to become a well-rounded business person to transition from being a good marketer to a great marketer. You have to be able to think about talent, competition, differentiation, focus, and some of the basic finance and how they align and impact your work as a marketer. Want to find out more? Listen to...

What comes to mind when you hear the brand name NFL? It's become such a powerful brand in the U.S. through exceptional marketing, and your company can learn from it. For example, the power of alignment: where everyone on the team is saying and doing the same things. Want to know more? Listen to Benjamin Shapiro, Founder & CEO of I Hear Everything, and Scott Harkey, the Founder of Harkey Group,...

You've heard a lot about Netflix. You've heard a lot about advertising channels, but have you heard about these in-game ads? They're everywhere, but many media buyers miss the boat on potential mobile app gaming advertising opportunities. At the same time, other brands do things successfully in this space. What's in the world of in-game advertising, and how is Zynga helping brands take advantage?&...

Gaming is a stress-free zone where gamers are more receptive to ad messages and convert at a high level. Top brands like Maybelline are taking advantage, but many stereotypes are putting off so many brands. For one, there are more female than male mobile game players. Many mobile game players do not consider themselves gamers, so many brands miss the chance to add in-game ads to their media buying...

Are you considering adding PR to your marketing mix but unsure what to expect and how to choose the right PR partner? Today's guest offers insights and shares how Hulu used PR as a launchpad for their original shows. Want to find out more? Listen to Nicole Rodrigues, the CEO, and Founder of NRPR Group, as she discusses leveraging PR and why and how Hulu launched original shows.  Show Notes Co...

If you're a mid-size company or a startup, and PR is not part of your marketing mix, you're sacrificing the future credibility of your company. The best part is PR isn't go-big or go-home as some will make you think. Want to find out more and how Yahoo leveraged it? Listen to Nicole Rodrigues, the CEO and Founder of NRPR Group, as she discusses the secrets behind Yahoo's first mommy blogger campai...

Today's business environment demands more from businesses. It's not enough to make a great product or offer excellent service. Your business needs to become a force for good, whether it is volunteering, beach cleanups or offering scholarships to underrepresented community members. Using your business to make an impact is good for business, the soul, and the community. Find out more as Seth Streete...

Are you in a boring industry like financial services, where everyone is doing and saying the same things with little to no differentiation? How do you sail out of such a sea of sameness? Here's a clue: track down your customer's most challenging pain point. There's more. Listen to Seth Streeter, Founder & Chief Impact Officer, as he discusses how he differentiated his financial services busine...

Developing the goalie mentality can be beneficial for CPG brand success. Goalies need to remain focused on the task at hand and to think strategically about their goals. The same applies to CPG brands. Listen to Brad Charron, CEO of Aloha, about applying the "Goalie Mentality" to CPG brand success.  Show Notes Connect With: Brad Charron:  Website  //  LinkedIn  //  Tw...

What does it take to re-found a brand and still be competitive? If you're a CPG marketer, you know the competition is brutal, from the operations side to distribution and shelf space. As a smaller CPG, there's only one way to stand out and run a sustainable business: profit and purpose. Want to find out how ALOHA is doing it? Listen to Brad Charron, CEO of ALOHA, as he discusses how he and his tea...

Marketing is beyond the front-facing communication of branding and campaigns. And when you're in a hyper-competitive environment, you need the Steve Wynn genius to win. It is the idea that quality attracts quality to the extent that people were so proud of the hotel brand he built they wanted to buy the hotel's sheets and shirts. How do you replicate such phenomenal marketing in your space? Listen...

There's so much to learn from Vegas, what that town has done, what people like Steve Wynn have done, and what has been built there. And it's been manufactured from nothing with hardly any assets. Want to find out what went into creating what Vegas is today? Listen to John Schadler, Managing Director of Harkey Group, as he discusses how Las Vegas leveraged an entertainment icon as a brand ambassado...

Are you a new brand getting on Amazon, and want to know the percentage of your sales that should come from ads? Do you want to know what it takes to hit millions in sales on the platform? Get answers when you listen to Will Haire, Co-founder, and CEO of BellaVix, discuss the type of brands that succeed on Amazon and how they do it.  Show Notes Connect With: Will Haire:  Website  //&...

Amazon is a massive platform, and it can be a test, scale, or money-making channel, depending on your needs. But if you're a new or growing e-commerce brand, there are common mistakes you should avoid if you don't want your growth to stagnate and start to plateau. What are these mistakes, and when do you seek outside help? Listen to Will Haire, Co-founder, and CEO of BellaVix, as he discusses prot...

We are in a belief economy, and brands are evolving with culture constantly at a breakneck pace. Brands like Dove that recognize this are running purposeful campaigns like the reverse selfie campaign, while those that don't get it, like American Apparel, fizzle out. How do you align your brand to leverage the belief economy as Dove did? Listen to Emmanuel Probst, Global Lead, Brand Thought-Leaders...

In today's marketing climate, people expect brands to demonstrate their purpose. As a marketing leader and brand strategist, you no longer dictate to your audience how they should feel about your brand and are no longer in control of a narrative. IKEA realized this and used it to build its brand. How? Listen to Emmanuel Probst, Global Lead, Brand Thought-Leadership of Ipsos, as he discusses how Ik...

Differentiating a consumer product in a crowded category like energy drinks is a make or mar task. Many brands have come into the category but fizzled out almost as quickly as they launched. But Celsius Energy Drink has differentiated itself as one of the top four brands in that category. Do you want to go behind the curtains to see how they did it? Listen to Emmanuel Probst, Global Lead, Brand Th...

Branding isn't a different animal when it comes to b2b. Like b2c, b2b buying decisions are based on emotions first, then logic afterward. If that's true, how do you brand your b2b company to have a head, heart, and body? What are the common mistakes b2b brand marketers make, and what are some examples of brands doing brand right? Listen to Scott Baradell, the CEO of Idea Grove, as he discusses b2b...

People think getting media coverage or PR is about awareness and visibility, but it is genuinely trying to leverage the trust or credibility of different media outlets. But the media is fragmented, and the information sources people trust differ. How do you understand your customers and non-customer audience trust signals and leverage them to grow your brand? Listen to Scott Baradell, the CEO of I...

Brand marketing vs. performance marketing, how can your brand win? Both. You can't have the brand without the performance; without the brand, you can't have the performance. But how do you get your brand building to drive your performance marketing, and how do you leverage performance marketing to build your brand? The Dollar Shave Club is a great example. Listen to Dave Fink, the Co-founder, and...

Has your brand worked so hard to drive brand awareness., get people to join your CRM, email list, and buy a product? Are you looking for a different way to engage your customers and drive revenue-generating actions? You can leverage your CRM as MeUndies did, but first, there are attributes of your CRM you're overlooking. Listen to Dave Fink, the Co-founder, and CEO of Postie, discuss how MeUndies...

With the average American consumer receiving 5000 to 7000 promotional messages daily, competing through digital channels is competitive. And when you consider that a consumer needs to see a marketing message 22 times a month before converting, the revert to direct mail for many brands becomes highly justified knowing there's much less competition. However, how do you personalize direct mail and ma...

When Tamara Mellon wanted to launch into the luxury footwear market, they knew they had to make a statement and inspire excitement among female buyers, so they chose to go experiential. The concept was a rainbow shoe wall national campaign. What was the result, and how did they pull it off quickly? Hear all about it as Laurel Mintz, Founder and CEO at Elevate My Brand discusses the campaign succes...

Experiential marketing is making a forceful return post-pandemic, and many brands are including it in their marketing mix. What can these companies expect from taking their brands on the road? How should you think about experiential marketing, and what results can you expect? Listen to Laurel Mintz, Founder, and CEO at Elevate My Brand, as she discusses how to grow engagement by taking a brand on...

When the Arizona Lottery first launched its fast-play game, it did not do so well for many different reasons. It had to decide to shut it down or revamp it. Fast forward a few years later, that same nothing game was turned around and has become a 45 million dollars generating game; what changed? How are they keeping customers engaged and extending their lifecycle? Find out more in this conversatio...