Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency

There's a pent-up demand for experiences. People have adopted a direction that has them more attuned to their computers and being home. It has created a loneliness pandemic. How do you create experiences that lead into communities to help fill this void? Listen to Jeff Stelmach, Global President of Spiro, as he discusses overcoming the experience deficit.  Show Notes Connect With:  Jeff...

Consumer behavior is constantly changing. What is driving these changes? Firstly, consumer trust has declined so much that there's so little consumer trust for governments, media, and NGOs. It opened up the opportunity for brands to become community builders to build trust and affinity. What are the other ways consumer behavior is changing? Listen to Jeff Stelmach,  Global President of Spiro,...

How do you create content that gets to the heart of things? Many people make it seem like it's this crazy, esoteric science when it's pretty simple. What's the pain point? What's your consumer struggling with? How do we transition them into a world where they're happy? You have to know who you're talking to, what they care about, and why your proposition holds value for them. What more? Listen to...

If you can’t say your brand description simply, clearly, and compellingly, then you’ve not nailed down your brand narrative. Your brand narrative is a combination of the brand purpose, brand positioning, persona, tone of voice, the things you can credibly speak about with authority, and your brand's values. How do you discover these and create that brand narrative? Listen to Ryan Kutscher, CEO of...

Why would a well-known brand like Ford bother about rewarding its customers and audience with an experience? How can you do the same for your brand irrespective of age or size? Listen as Christian Lachel, Chief Creative Officer of BRC Imagination Arts, discuss how Ford Rouge Tour uses experiential marketing to bring visitors into the heart of American manufacturing.  Show Notes Connect With:&...

Brands have such amazing stories. Whether it's a movie or an experience, there is a ton of opportunity. Johnnie Walker Princes Street is the flagship of this 185 million-pound investment by Diageo in Scottish tourism. The experience campaign was about creating a more contemporary and, in some ways, returning to the roots of Scotch and looking at an experience that can bring a lot of people in. The...

When Tamara Mellon wanted to launch into the luxury footwear market, they knew they had to make a statement and inspire excitement among female buyers, so they chose to go experiential. The concept was a rainbow shoe wall national campaign. What was the result, and how did they pull it off quickly? Hear all about it as Laurel Mintz, Founder and CEO at Elevate My Brand discusses the campaign succes...

Experiential marketing is making a forceful return post-pandemic, and many brands are including it in their marketing mix. What can these companies expect from taking their brands on the road? How should you think about experiential marketing, and what results can you expect? Listen to Laurel Mintz, Founder, and CEO at Elevate My Brand, as she discusses how to grow engagement by taking a brand on...

The better marketing talent you have, especially on the creative side, the better work you'll do, the more clients you'll keep, or the more your brand will grow. How well should we be setting ourselves up for hiring success? What should you consider in terms of appealing to skilled freelancers that do great work? Listen to Lara Vandenberg, CEO and Founder of Publicist, as she discusses how Fortune...

50% of the talent in the marketing industry are working for themselves. There are more freelance marketing talents than talents willing to join a team full-time. And hiring freelancers comes with its challenges. How do you navigate these murky waters of hiring talent now and for the future of your brand? Listen to Lara Vandenberg, CEO and Founder of Publicist, as she discusses the future of talent...

Excellent marketing is brand over time and sales overnight. As marketers, we have to do both. How do you do it? It's by understanding and leveraging how people make decisions. Our brains are always in search of mental shortcuts when making decisions. What are these shortcuts, and how do you use them in marketing? Listen to Mindy Weinstein, CEO of Market MindShift, as she discusses the neuroscience...

Nobody wants what everybody has. At the same time, people will value what everyone appears to be buying but is short on supply. Why? It's one of the powers of scarcity, and scarcity is more than limited-time offers and sold-out products. The more scarcity you can strategically put around your brand, the more you can differentiate your brand from what everybody else is doing. So how are brands leve...

Of all the influence factors, scarcity is the strongest because it's primal, but at the same time, marketers completely misunderstand it. What is scarcity, and why is it essential in growing businesses? Listen to Mindy Weinstein, CEO of Market MindShift, as she discusses understanding the power of scarcity. Show Notes Connect With:  Mindy Weinstein:  Website  //  LinkedIn &nbsp...

When people say there isn't room for a new brand or a new brand design, there is; it just has to be done well. We have to be delicate with how we treat branding because everyone will have a different emotional response to the degree of change or too small a degree of change. So what goes into package design for a historic brand? Listen to John Nunziato, the Founder and Chief Creative Officer of Li...

How do you rebrand a legacy CPG brand with a 99% household penetration without backlash? What consumer insights and missed opportunities should drive the rebrand? Get answers to these questions as John Nunziato, the Founder and Chief Creative Officer of Little Big Brands, discusses the Chicken of the Sea rebrand.  Show Notes Connect With:  John Nunziato:  Website  //  Link...

Audio continues to be a massive part of our lives, and we don't even think about it. Brands that take extra time to craft a great audio experience for people benefit significantly. Whether as part of your product mix or your client experience, not leveraging audio is a missed opportunity to get an extra touch point. How do you change that? Listen to David Ciccarelli, Co-Founder and CEO of Voices,...

Words matter in marketing. Ultimately, people want to hear what they think they sound like. As a brand, how do you sound like your target buyer persona? Brands have long been concerned about what they look like and neglect what they sound like. With audio as a thriving medium coming to the forefront, what does your brand sound like? Listen to David Ciccarelli, Co-Founder and CEO of Voices, as he d...

Does having more products make you a more credible tech company? Many brands believe the more products they have, the more credible they are, but no real consumer insight supports that. How can a marketer stay on brand message and not have to split spending down the line across multiple products? Listen to Andrew Samson, Chief Marketing Officer of Level Home Inc., as he discusses insights from doi...

Many smart lock technology designs interfere with or change how consumers engage with their doors. How about a smart lock that fits into your old lock space, elevates the convenience, and gives you exclusive smart lock features like the Apple Home Keys? It's one thing to design it and another to brand and sell it. Listen to Andrew Samson, Chief Marketing Officer of Level Home Inc., to find out how...

When Medicis Pharmaceuticals ran the 'Hottest Mom In America contest,' they had one thing in mind -- to build buzz for their brand. And it worked. It is why branding is the new growth lane, but how do you demonstrate that it fills the funnel and leads to sales? Listen to Jeff Greenfield, CEO and Co-founder of Provalytics, as he discusses branding as the new growth lane.  Show Notes Connect Wi...

  How do you generate buzz around your company, connect with your target community and win an Effie award while at it? Verizon Wireless took a different approach to connecting with the African American community, launching a gospel choir competition and leaving a trail of maverick marketing lessons. Want to find out how they did it? Listen to Jeff Greenfield, CEO and Co-founder of Provalytics...

The opportunity people need to take advantage of, and where marketers are getting it wrong, is you can get organic views and virality and still have a pull-through strategy to get ROI. What if you can use blockchain technology to make every content view on TikTok count? Listen to Benoit Vatere, CEO and Founder at Mammoth Media, as he discusses how blockchain and TikTok work together.  Show No...

When Liquid Death wanted to launch in Target, it needed a way to drive people from its growing digital presence to retail. How did they pull it off and sell out at Target at launch? TikTok campaigns. Have you been struggling to find success on TikTok and want to know how Liquid Death did it? Listen to Benoit Vatere, CEO and Founder of Mammoth Media, as he discusses how Liquid Death leverages TikTo...

B2B SaaS marketing is a competitive space with a lot of noise and marketing that all sound the same. How do you stand out and have differentiation? Do you rattle off a couple of stats just like every other company? You need to bring your customers into your marketing to differentiate. How? Listen to Jack Foster, Vice President of Marketing at WorkRamp, as she discusses bringing your customers into...

It's great to be a well-known brand, but it becomes a problem when what the brand is known for does not represent the present or future of the business. SurveyMonkey found itself in a position where customers didn't realize it offered more than a free survey tool. It also wanted to service enterprise clients. How does the brand make the switch? Listen to Jack Foster, Vice President of Marketing at...