Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency

Benjamin Shapiro, Founder and CEO of I Hear Everything, talks about what's happening in brand marketing with Scott Harkey. Marketing is undergoing a significant transformation as performance marketing channels become less valuable. Forward-looking marketers are investing in understanding customer values deeply so that their brands can align with those values and create fans out of their consumers....

Scott Turman, Founder and CEO of BrightRay Publishing, talks about the potential drawbacks of founder branding startups. In our digital age, personal branding has become an essential tool for professionals looking to stand out in a crowded marketplace. It's the art of presenting your unique identity, skills, and expertise to the world, but it's not without its pitfalls. Today, Scott discusses comm...

Scott Turman, Founder and CEO of BrightRay Publishing, talks about the potential drawbacks of founder branding startups. Our brains are hardwired for efficiency, developed over thousands of years for quick decisions, whether it's avoiding danger or seeking the right opportunities. In the business world, this translates to people rapidly evaluating you when they consider doing business with you. To...

Jeremy King, Founder and CEO of Attest, talks about how to take the guesswork out of your brand decision-making. Research empowers brands to gauge public sentiment, recognize potential pitfalls, and validate their messaging and campaigns. If Peloton had conducted consumer surveys, focus groups, or street interviews before their advertising misstep in Europe, they could have avoided the subsequent...

Jeremy King, Founder and CEO of Attest, talks about how to take the guesswork out of your brand decision-making. Great marketers, brands, companies, and individuals are brimming with creative concepts and bold decisions. However, what they frequently lack is access to information and new data to substantiate their ideas. Today, Jeremy discusses making brand guesswork illegal. Show Notes Connect Wi...

Natalie Alberta Dusey, Global Chief of Staff and Corporate Secretary at Meet The People, explores the future of holding companies and their evolving role in business. While organizations often claim to be diversified, the true meaning of diversity varies, prompting the question of what constitutes a diversified workforce. Consider those who lack educational opportunities or connections, how can th...

Natalie Alberta Dusey, Global Chief of Staff and Corporate Secretary at Meet The People, explores the future of holding companies and their evolving role in business. Holding companies have a reputation for upselling services to clients regardless of their actual needs. However, in today's client-centric landscape, a new vision for holding companies is emerging that is people-centric, and client-f...

Jason Richardson, CEO of Bad Birdie, explores effective strategies and approaches to market golf to a younger generation. The Masters, a highly anticipated golf event that signals the start of the season, sparks immense excitement among golfers and enthusiasts alike. Leveraging this excitement, Bad Birdie introduced its exclusive Amateurs Collection, a limited-edition line of golf apparel. Today,...

Jason Richardson, CEO of Bad Birdie, explores effective strategies and approaches to market golf to a younger generation. Golf polo shirts have traditionally been characterized by solid colors and stripes, reflecting the sport's conservative and traditional image. In stark contrast, Bad Birdie has emerged as a premium apparel brand in golf with its vibrant prints and creatively designed golf polo...

Tim Washburn, Chief Creative Officer with The Harkey Group, talks about the rebrand of The Harkey Group. Rebranding is a significant undertaking that can lead to powerful transformations for your business. However, the rebrand is just the beginning as long-term success requires a well-thought-out plan for ongoing optimization and growth. Today, Tim discusses how to launch a rebrand. Show Notes Con...

Tim Washburn, Chief Creative Officer with The Harkey Group, talks about the rebrand of The Harkey Group. Over the last 20 years, the advertising industry has grown increasingly complex, creating a high demand for specialized agencies. Instead of pursuing a one-size-fits-all approach, the idea of forming a holdings group with related specialized agencies has gained prominence and players like Harke...

Branding isn't a different animal when it comes to b2b. Like b2c, b2b buying decisions are based on emotions first, then logic afterward. If that's true, how do you brand your b2b company to have a head, heart, and body? What are the common mistakes b2b brand marketers make, and what are some examples of brands doing brand right? Listen to Scott Baradell, the CEO of Idea Grove, as he discusses b2b...

People think getting media coverage or PR is about awareness and visibility, but it is genuinely trying to leverage the trust or credibility of different media outlets. But the media is fragmented, and the information sources people trust differ. How do you understand your customers and non-customer audience trust signals and leverage them to grow your brand? Listen to Scott Baradell, the CEO of I...

Marcus Collins, Chief Strategy Officer at Wieden Kennedy New York, talks about underlying factors that drive consumer purchasing decisions. Both McDonald's and MLB have faced challenges with negative brand perceptions and declining consumer interest. While McDonald's found success by focusing on their fans, MLB had to make significant changes to reinvigorate the love for the game. Today, Marcus di...

Marcus Collins, Chief Strategy Officer at Wieden Kennedy New York, talks about underlying factors that drive consumer purchasing decisions. Consumers often associate products with personal expression and values, making consumption a reflection of who they are. Brands that can align with cultural perspectives and tap into the desire for authenticity and self-expression influence purchase decisions...

Tarzan Kay, Writer and Email Marketing Teacher at Tarzan Kay Global, talks about how brands can thrive long-term by focusing on relationship building. Email marketing continues to be a powerful tool for connecting with audiences on a deeper level. However, if your email list is filled with inactive or unengaged subscribers, your efforts to build meaningful connections with your audience will inevi...

Tarzan Kay, Writer and Email Marketing Teacher at Tarzan Kay Global, talks about how brands can thrive long-term by focusing on relationship building. The magic of email marketing lies in its ability to facilitate one-to-one communication with customers. By crafting personalized and relevant messages, businesses can establish stronger connections, cater to individual needs, and ultimately drive be...

Andrew Schulkind, Digital Strategist and Web Developer at Andigo, talks about why copying national brand strategies is not the key to success. Prospects today don’t care about your company’s history or even what your company does. However, a common mistake made by many SMBs is that the content on their websites focuses too much on themselves and not enough on their customers' needs. Today, Andrew...

Andrew Schulkind, Digital Strategist and Web Developer at Andigo, talks about why copying national brand strategies is not the key to success. In the fiercely competitive marketing landscape, small businesses often find themselves drawn to imitating the tactics of larger brands. However, as small businesses do not possess the resources big players do, blindly emulating these tactics can be counter...

As a CMO, what if you could get validation for your product before the launch? How much easier would your job be if you could validate which direction you're going to take to make sure it's a product that has a competitive edge and a product that consumers want without spending a couple of hundred grand? Listen to Justin Chen, Co-founder of PickFu, as he discusses how brands like Thrasio are doing...

The mobile gaming space is intense. One of the biggest issues with many games is that they fail on launch. They think it will be great, but they don't get the downloads. Maybe the marketing doesn't hit, or maybe the app icons aren't attractive enough. There’s only one way to find out: consumer research. Listen to Justin Chen, Co-founder of PickFu, as he discusses how Conor McGregor used customer r...

From a brand advertising standpoint, TikTok is the hottest thing out there, like when Instagram first came out. The return on ad spend and content make TikTok absolutely the number one channel for marketers that heavily invest in that channel. And they love it. Will there be a US-wide ban on TikTok? Why is it the app to beat, and how are brand marketers using it? Listen to Meghan Bazaman, Senior M...

Marketers need to know that volatile content is on the rise. Close to 60% of marketers are already witnessing defamatory content about their brands. More and more AI-generated content is flooding the market. The pace of AI is moving faster than regulations and guidelines. How do you monitor and safeguard your brand? How do you leverage AI tools in the right way? Listen to Meghan Bazaman, Senior Ma...

What will you give to know what consumers are going to purchase next? Consumers are more or less habitual, so it’s about understanding and getting intimate with a cohort of consumers to predict what drives a switch. What’s the strategy for investing in retail media? Find partners that have access to unique, relevant, and objective data and use that data to inform. Where does the data come from, an...

Retail Media Network is a new phenomenon that is growing at a rapid pace in our industry, even faster than connected television and programmatic as a whole. It's going to be a $60 billion industry in the next two years. How are marketers using retail media, and how do you leverage it for your brand? Listen to Brian Mandelbaum, the CEO at Attain as he discusses the exploits of the retail media netw...