RealTrending

On this week’s episode of the RealTrending podcast, we are joined by Craig Goodliffe, KW Maps coach and the founder and CEO of Cyberbacker, a company that provides administrative support and virtual assistant services to real estate firms. Craig and Tracey talk about the misconceptions and misinformation plaguing consumer perceptions of commissions, the comission lawsuit and subsequent settlements...

On this week’s episode of the RealTrending podcast, we are joined by Jill Butler, founder of Red Key Realty Leaders, who discusses her business model, services offered, growth strategy, and the importance of culture and recruiting. She emphasizes the importance of transparency and agent’s value add to clients, mastering talent development, and her excitement for the future of the real estate indus...

We are dropping a breaking news episode in your feed today as Steve Murray of RTC Consulting joins us to discuss an important update in the class action commission lawsuits brought by home sellers across the nation. The National Association of Realtors (NAR) has settled for $418 million and will make several policy changes, pending court approval. This proposed settlement has several implications...

On today’s episode of RealTrending, Josh Team, President of SERHANT., joins us to share his journey and how his perspective has changed since he had a heart attack after leaving Keller Williams that left him near death. Three years after his heart attack, where he spent time being a dad and husband through recovery, he’s back in the industry. He discusses the changing landscape of the real estate...

On this week’s episode of the RealTrending podcast, we are joined by Scott Wright, a partner with RTC Consulting, the premier consulting firm for brokerage mergers and acquisitions, and business valuations for teams and brokerages. They've been collecting brokerage and team benchmarking data for the past 12 years.  Tracey and Scott cover the upcoming Dealmakers Conference and talk about the import...

On this week’s episode of the RealTrending podcast, we are joined by Mark Johnson, the co-founder of Co-Recruit Systems and a business partner in Third Pool Recruiting Systems. He is an industry veteran and also was the former brand president and CEO of JPAR Real Estate company-owned stores, and under his leadership, they grew nearly five times. In today’s episode, he discusses the stark differenc...

On today’s episode of RealTrending, Dave Liniger, co-founder and chairman of the board of RE/MAX, joins us to discuss his longstanding real estate career, his new book 'The Perfect Ten' and shares insights on leadership and success in the real estate industry.  Liniger shares his most impactful leadership lessons and how his failures have informed his success. He shares personal stories and talks...

On today’s episode of RealTrending, Jerry Holden, founder of THA Brands, shares his journey of transitioning from a traditional brokerage model to a 100% commission transaction fee-based model. He discusses the challenges he faced in gaining recognition and credibility in the industry and how he overcame them. Jerry also highlights the importance of coaching and training in boosting agent producti...

In this episode of the Real Trending podcast, luxury property specialist Michael LaFido provides insights into the trends shaping the luxury market. He emphasizes the importance of preparing for the market and offers tips for finding hidden inventory. LaFido also gives a sneak preview of his upcoming book, 'Secrets of Top Luxury Agents,' and discusses the significance of personal branding. He shar...

In this sponsored episode of the RealTrending Podcast, host Tracey Velt interviews Gene Millman, the President and CEO of REcolorado. They discuss the importance of partnerships and collaboration in the MLS industry, as well as the need to adapt to changes in the real estate industry. What does the future hold for the MLS? Millman talks about where he is seeing innovation, how important data prote...

In this episode of the Real Trending podcast, Tracey Velt interviews Julie Harris, co-founder of Tim and Julie Harris Coaching. Harris has deep insights into what agents are struggling with right now (inventory!) and offers solid ways to find more listings.  She also explores trends in the industry, such as the value of expanding one's center of influence and emphasizes the importance of focusing...

In this episode of the Real Trending Podcast, Tracey Velt interviews Steven Barks, the president and COO of Worth Clark Realty, a transaction fee brokerage. When Barks joined the company, they had 5 licensed salespeople. Now, they have 1,200. Barks talks about myths about transaction fee services and explains how a focus on recruiting the right agent has helped the brokerage break even in the diff...

Renee Mueller, President and Co-founder of Elite Real Estate Systems, and her leadership team made a huge leap over the past three years as they reorganized the company and expanded core services. The goal of the reorganization was to make the company more sticky and provide better investment opportunities for agents. Now, the company fully owns all of its core services, has a structured ownership...

In today’s RealTrending, we speak with Mark Willis, CEO of Keller Williams. After serving as CEO of Keller Williams through some high-growth years for the company, Willis stepped down in 2015. Now, he’s back in leadership in his second stint as CEO and is ready to lead the company through some challenging times.  Willis shares his leadership lessons learned, his love of helping others succeed, and...

Believe it or not, there will be winners when it comes to the commission lawsuit outcomes. That's the crux of our conversation with Dawn Pfaff, president of MyStateMLS, a nationwide MLS that is not affiliated with any Realtor board. Pfaff shares her opinions on the value of the MLS (Realtor affiliated or not), what the future might look like and the mistakes many brokers and agents make when it co...

In today's RealTrending, Anthony Lamacchia, CEO and founder of Lamacchia Realty and Crush it in Real Estate, passionately shares why the commission lawsuits are wrong and why the industry must start speaking out. Not one to shy away from confrontation, Lamacchia hits the issue head on with his real-life view of how the commission lawsuit outcomes will hurt buyers. Lamacchia also discusses his phon...

In the latest RealTrending episode, join Jim Tobin, the CEO and President of the National Association of Home Builders, as he unveils his comprehensive housing outlook for 2024. Discover the key factors currently influencing new home sales and construction, and learn about the organization's strategic efforts to enhance housing affordability. Tobin delves into the organization's top advocacy prior...

Today's RealTrending features Better Homes and Gardens Real Estate's President Ginger Wilcox. With her extensive leadership experience in mortgage, real estate technology and more, Wilcox brings a fresh perspective to real estate brokerage. Wilcox discusses the changes that may come to the industry, the opportunities born out of a challenging market and recent commission lawsuit verdicts as well a...

In today's RealTrending, Redfin CEO Glenn Kelman explains his decision to disassociate from NAR, his surprise at the current Gibson lawsuit, and his commitment to his agents and consumers.  In this open conversation, Kelman also shares his passion for the industry, how Redfin is moving forward, his ups and downs growing the company and more. Related to this episode: Connect with Glenn on LinkedIn...

Today's RealTrending features Nora Aguirre, team leader of the Nora Aguirre Team of Century 21 Americana in Las Vegas. As incoming president of the National Association of Hispanic Real Estate Professionals, Aguirre knows this year will be like no other. As she and her team navigate the fallout of the recent commission lawsuits, she discusses how first-time homebuyers and minorities may be impacte...

On today's episode of RealTrending, we feature Michael Ward, the director of Teamerage for Keller Williams. Ward talks through the teamerage model, Keller Williams’ investment in developing and attracting high transaction volume teams, and why he thinks more brands should be leveraging the team model.  Michael discusses different ways to overcome difficult market conditions, including reducing the...

On today's RealTrending, we feature Jonathan Spears, founder of Spears Group with Compass in Destin, Florida. His team is ranked No. 16 medium-sized teams by sales volume on the RealTrends + Tom Ferry 2023 The Thousand. Spears chose a career in real estate at age 18 and went into it with a specific business plan. Part of that plan continues today in how he tracks key performance indicators. Rather...

In today's special edition of RealTrending, we feature Steve Murray, partner with RTC Consulting and a senior advisor to HousingWire. Steve has served as an expert witness on numerous antitrust and other real estate cases over the years. He shares his analysis of the Sitzer Burnett class action commission case based on his years of experience in the industry. Not only that but he highlights the ac...

In today's RealTrending, we speak with Bonneau Ansley, team leader of Ansley Real Estate and a partner with Christie's International Real Estate in Atlanta. Ansley recognized early that school was not for him and figured out that his strengths lie in entrepreneurship. From his first business selling tee shirts his freshman year in college to his current position as a RealTrends + Tom Ferry The Tho...

On today's RealTrending, Douglas Elliman's Dina Goldentayer shares the strategies and lessons she's learned moving from rentals to becoming the No. 21 individual agent by sales volume in the RealTrends + Tom Ferry The Thousand. Goldentayer is not afraid of hard work and saying no to opportunities that don't fit. More than that, she's built a huge Instagram audience by focusing on being authentic a...