REality

If you haven't yet developed a content marketing strategy to reach your clients both on and offline, today's episode is for you. As content strategist for Allen Tate Companies, Ashley Bryant joins us today to give a brief overview of this highly effective marketing strategy plus tips on how you can get started using this tactic in your marketing efforts. 

Starting in real estate the year before the pandemic hit and later faced with a cancer diagnosis, Teretha Gardner was determined to make the most of each day. As a huge proponent for the 12 Week Year, join us today as Teretha walks us through the 12 Week Year planning mindset she uses to achieve her goals and fuel her success. 

How many conversations do you need to have to meet your financial goal in 2023? Join me today as I talk with Allen Tate's Senior Vice President of Operations, Phyllis Brookshire. In this important episode, we'll take pen to paper and walk you through the math equations you need to solve to meet your revenue goals for this year. Together, we'll walk you through a sample exercise as w...

Today's episode is a little different than what you're used to hearing on REality, but a recent internal training lead by myself and featuring our very own Adam McCall, Katrina Richards, Neal Hanks, Phyllis Brookshire, Stephanie Gosset and Tony Jarett was just too good not to share with everyone.  I've said it before and I'll say it again, 2023 is about listings, and today&apos...

Back by popular demand, Jef Stehman returns on today's episode of REality. In this short and sweet episode you'll learn about mortgage programs and strategies to help buyers and sellers win even in a shifting market.

As Regional Vice President for Allen Tate Companies, Tony Jarrett is a social media aficionado. Active on social media for just over a decade, Tony is here with us today to share the 5 deadly sins of social media and how you can get started on building an online presence right now. 

If you're looking for real estate advice from someone with over 4 decades of experience, having experienced the best of markets and the worst of them, retired regional vice president of Allen Tate, and my friend for many years, John Kindbom is here with us today.  Join us as John discusses how to control the message in this changing market, the best advice for new agents, the key practices th...

If you have 12 minutes than you have time to listen to Gary Scott's quick tips for setting your sellers up for success this winter. 

Did you know that the right mindset is highly correlated with overall success? Today on the podcast we have special guest Maggie Evans. As Director of Professional Development for Allen Tate Realtors, Maggie is here with us to discuss the key differences between those that make it in this business and those that don't, why taking a personality assessment can help you better communicate with c...

Happy New Year to all as we put a bow on our final episode of REality for season one. And wow, what a treat we have for you today as we welcome a special guest, Craig Chetham, president and CEO of Reality Alliance. In this special episode, Craig and I will go over our 12 real estate predictions for 2023. Here our thoughts on inventory, interest rates, existing home sales, the future of the ibuyer...

Specializing in custom homes in the Triad region of North Carolina, Jason Smith of Smith Marketing, INC, gives great advice on handling objectives and his philosophy on the sales process that brings the most success. Later in the episode, Jason and I discuss home builders' predictions for 2023, plus new home design trends. All of this and more on this episode of REality.

With two small children under 16 months, Hannah Hunt is a rockstar real estate agent, and was named the 2020 rookie of the year. Join me today as I talk with Hannah about what makes her successful and the time management strategies she uses to maximize effectiveness and achieve her goals. On this episode you'll learn: 3:00 How her past in the service business influences her real estate career...

Allen Tate president and CEO, Pat Riley was recently interviewed on the leading Real Estate Companies of the World podcast, "Million Dollar Question," and it was so good we wanted to share it here, too. In this episode, Pat talks with Leading RE's Jessica Edgerton as he discusses his philosophy on growth, the desire to remain an independent brokerage, and finally, perspective for th...

If you're wondering how best to talk with your sphere about what's going on in the mortgage world, this is the episode for you. Join me today as President of Allen Tate Mortgage, Chris Cope talks with me about mortgage rates, specific programs and strategies to help buyers and sellers, and his predictions for what mortgage rates will do in 2023. 

Ready to rock the shifting real estate market? Start the new year strong when you learn tips and strategies to navigate this changing market. Listen in as Katrina Richards, Allen Tate Regional Vice President, walks you through a back-to-basics framework you can use to be successful in any market. This is definitely an episode to listen to a couple times and take notes, as Katrina shares specific s...

If you're planning to have an amazing 2023, you can't miss my interview with business planning extraordinaire, and Allen Tate branch manager, Lolita Malave. Start strong in 2023 with Lolita's tips on strategic planning and analysis, finding an accountability partner and setting realistic goals. Yes, the market is shifting, and yes you can still be very successful in 2023 and beyond,...

Are you ready to skyrocket your real estate career? Join us for an amazing discussion with Kelsey Kearney, a successful real estate agent hailing from Durham, North Carolina. She shares her journey from college athletics to real estate and how her strong work ethic and leadership skills have played a pivotal role in her incredible achievements in just under two years. Kelsey lets us in on her winn...

On today's episode of REality I'm talking with Jeremy Ordan. As a founding member in the Ordan-Reider group, a highly successful team with Allen Tate Realtors, Jeremy and I will discuss the inner workings that contribute to the success of their team. We'll also get Jeremy's take on this shifting market and how he's approaching buyer and seller objections as he navigates th...

Ready to skyrocket your real estate career by mastering the art of relationship-building? In this episode, I talk with Greg Coutu, an 18-year veteran of the luxury real estate scene in Lake Keowee, South Carolina, to discuss how he went from being a buyer's agent on a team to a successful independent powerhouse. With insights on winning listing appointments and growing your business through r...

Internationally recognized speaker and leadership coach, Mike Staver is our guest today on this episode of REality. With an insightful message with several actionable takeaways, Mike and I will discuss tactics you can use to improve your business, change your mindset and finish the year strong.

As the #1 agent in the North Carolina Triangle region, Van Fletcher is a real estate powerhouse. Join me today as I talk with Van on overcoming buyer objections, the key differences between a good Realtor and a great one, plus how agents can best position themselves in this rapidly changing market.

Did you know 82% of all new real estate business comes from referrals? Your reputation in real estate is everything. This week we have a special guest--after 30 years in NASCAR, Mike Mooney is stepping away from the track and into the boardroom, sharing the lessons he's learned in his latest book, Reputation Shift. Here today to talk to our listeners about maximizing your reputation, by shift...

Recent Pat Riley, president/CEO of the Allen Tate Companies was featured on Business North Carolina magazine's Weekly Roundup podcast. Today's episode of REality is a recast of that popular interview where Pat will discuss mergers and acquisitions, the history of the Allen Tate Company and what's ahead as we experience a real estate industry returning to normal.

On August 2nd of this year, Allen Tate Realtors and Beverly Hanks Realtors  joined forces. In operation for 46 years, Beverly Hanks has nearly 500 agents and is the leading independent real estate brokerage in Western North Carolina. Join me today as I sit down with, Neal Hanks, president Allen Tate Realtors/Beverly-Hanks Realtors to discuss why our two firms have aligned, plus his predictions for...

As a financial advisor at Robert W. Baird &Co, my son, Gary Scott Jr. helps business owners make smart financial decisions every day. Join us today as Gary Jr. and I discuss the importance of carefully crafting a succession plan for your business, plus the keys to financial discipline as an independent contractor.