Paul Chadwick and Tiago Moutela
Real World Behavioural Science
Welcome to the Real World Behavioural Science (RWBS) podcast, where we look at how behavioural and social sciences are being used in the real world. We are thrilled to announce the relaunch of the BSPHN Real World Behavioural Science Podcast! After a hiatus, we are returning with fresh energy, a new hosting duo, and a mission to bring you the latest thinking in applied behavioural science. The RWBS podcast is created by the Behavioural Science and Public Health Network (www. BSPHN.org.uk) and is aimed at people working in public health, academia and industry, who have an interest in how behavi...
Author
Paul Chadwick and Tiago Moutela
Category
Podcast website
Latest episode
Apr 1, 2026
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Episodes
36. Applying Behavioural Science in Education with Dr. David Preston 01.04.2026 1:04:01
Send us Fan Mail In this episode, Tiago and Paul are joined by Dr. David Preston, an Educational Psychologist and former teacher who applies behavioural science to improve school systems and staff development. From using data to forecast special educational needs (SEN) to adapting the Behaviour Change Wheel for school staff, David shares profound insights on reducing friction and improving decisio...
The BSPHN Real World Behavioural Science Podcast is back! 11.02.2026 29:53
Send us Fan Mail We are thrilled to announce the relaunch of the BSPHN Real World Behavioural Science Podcast! After a hiatus, we are returning with fresh energy, a new hosting duo, and a mission to bring you the latest thinking in applied behavioural science. Join us for the first episode where Tiago interviews Paul about his "origin story" the BSPHN’s new mission to mainstream behavio...
34. Tim and Kurt from Behavioral Grooves 29.06.2024 1:22:36
Send us Fan Mail We are really excited to bring you this episode with Dr Kurt Nelson and Tim Houlihan of the Behavioral Grooves podcast fame! Apologies for the lateness of the show, but this one is a great one! Hearing about themany guests that have been interviewed on the Behavioral Grooves podcast, as well as delving into the excellent 'They Thought We Were Ridiculous' series, was so m...
33. Casey Hughes, Adapt Sciences 13.02.2024 59:51
Send us Fan Mail Casey opens this podcast by explaining that she designs for behaviour change in the lab of messy everyday life. It’s right up our street! Casey Hughes is a digital health leader and applied behavioural scientist with 15 years of experience designing novel behaviour change interventions for the prevention and management of chronic disease. Working at the crossroads of behaviour...
32. Rory Sutherland, Ogilvy UK 20.12.2023 1:49:41
Send us Fan Mail Theories, digressions, amazing points, laughs. Wow! I’m not sure I would describe this as an interview, but instead a tour du force from one of my favourite people in behaviour science. In 1hr and 42 minutes, we cover examples of the earliest behavioural scientists (Jesus and Aesop), to dog s*&t, horsepower, John Cleese, serial killers, naturism and a whole lot more! Rory Suth...
31. Leigh Caldwell, Founder of the Irrational Agency 27.11.2023 1:03:24
Send us Fan Mail A cognitive economist, Leigh has gone on a journey through psychology, experimental economics and is now on a mission to bridge the gap between what people SAY they do, and what they REALLY do… This is a fascinating chat and will have takeaways that will spark thinking in all fields of work or study. A few of the things that we cover include. The power of stories in gathering ri...
30. Stu King, CEO & Head of Distraction at BeeZee Bodies 25.09.2023 1:05:48
Send us Fan Mail This time the tables have turned on regular show host, Stuart King, MD & Head of Distraction at BeeZee Bodies. In this special edition, Stu is interviewed by an esteemed panel including BeeZee Bodies Behavioural Insights Lead, Dr Tiago Moutela, Dr Lou Atkinson, Head of Research at EXI, and Dr Neil Howlett, Senior Research Fellow in Behavioural Science at the University of Her...
29. Dr Heather McKee, Health Behaviour Change Specialist 27.07.2023 58:56
Send us Fan Mail In this episode, Stuart King and Dr Tiago Moutela, have the pleasure of chatting with Dr Heather McKee. Heather is a known leading lifestyle behaviour change specialist and keynote speaker, with a background in health behaviour change psychology. Heather is on a mission to provide sustainable, evidenced based alternatives to an industry saturated by quick fixes and fads. Crediting...
28. Pete Dyson, Behavioural Scientist, Author and Speaker on travel behaviour. 01.06.2023 1:15:22
Send us Fan Mail In this episode of the Real World Behavioural Science Podcast, my colleague Dr Tiago Moutela Tiago Moutela and I get geeky with Pete around behavioural science and transport. A self-confessed “transport enthusiast”, Pete’s work has spanned the private sector; as one of the founding team members of the Ogilvy UK Behavioural Science Team, to the public sector; building a team of...
27. Dr Rachel Carey (2 of 2), Chief Scientist at Zinc VC 10.03.2023 40:47
Send us Fan Mail Dr Rachel Carey is back for the second of two podcasts, hosted by Stuart King and Dr Tiago Moutela. The first podcast (episode 26) was recorded back in 2021, and Rachel kindly came back on the podcast to update us on progress at ZINC VC. Now Chief Scientist at ZINC VC, Rachel is a behavioural scientist with a background in health psychology. Following on from our previous conversa...
26. Dr Rachel Carey (1 of 2), Chief Scientist at Zinc VC 13.02.2023 49:42
Send us Fan Mail Dr Rachel Carey is this episode’s guest - and this is the first of two podcasts with Rachel, which were previously recorded back in 2021 - hosted by Stuart King and Dr Tiago Moutela. This fascinating conversation covers Rachels career; from academia into the world of applied behavioral science in the field of science-based, mission-driven, tech start-ups. We explore how Rachel uti...
25. Professor Marie Johnston, Professor Emeritus of Health Psychology at the University of Aberdeen 05.12.2022 1:22:56
Send us Fan Mail Professor Marie Johnston is our guest on the first episode back, hosted by Stuart King and Dr Tiago Moutela…what a start! Marie epitomises what this show is all about. Her passion, dedication and steadfast commitment to her values shine through as she describes her journey to where she is today. A Registered Health and Clinical Psychologist, and Professor Emeritus of Health Psych...
24. Angel Chater, Professor of Health Psychology & Behaviour Change & Falko Sniehotta, Professor of Behavioural Medicine & Health Psychology 09.11.2021 56:12
Send us Fan Mail Professor Angel Chater is a Chartered Psychologist, Associate Fellow of The British Psychological Society and a Health & Sport & Exercise Psychologist with the Health & Care Professionals Council. She is a Professor in Health Psychology and Behaviour Change at the University of Bedfordshire, where she leads the centre in health, wellbeing and behaviour change. She is a...
23. Professor Madelynne Arden (Professor of Health Psychology) and Greg Fell (Director of Public Health in Sheffield) 12.08.2021 53:59
Send us Fan Mail Maddy Arden is Professor of Health Psychology and Director of the Centre for Behavioural Science and Applied Psychology (CeBSAP) at Sheffield Hallam University. She is a Chartered Psychologist, a full member of the DHP, and a Registered Health Psychologist (HCPC). Maddy is co-editor of the British Journal of Health Psychology and director of the Behavioural Science Consortium, wh...
22. Professor Sharyn Rundle-Thiele (Founding Director of Social Marketing at Griffith University) 09.06.2021 56:56
Send us Fan Mail Professor Sharyn Rundle-Thiele is a social marketer and behavioural scientist. She is the Founding Director of Social Marketing at Griffith University, Queensland, Australia, which is the largest university-based group of social marketers in the world. She is Founding Co-Editor of the Journal of Social Marketing, has led projects that have changed behaviours for 10,000’s of peopl...
21. Richard Wiseman (Professor of Public Understanding of Psychology at the University of Hertfordshire) 11.05.2021 53:56
Send us Fan Mail Professor Richard Wiseman has been described as ‘…one of the most interesting and innovative experimental psychologists in the world today.’ His books have sold over 3 million copies and he presents keynote talks to organisations across the world, including The Swiss Economic Forum, Google and Amazon. He holds Britain’s only Professorship in the Public Understanding of Psychology...
20. Professor Susan Michie (Professor of Health Psychology & Director of CBC at UCL) 14.04.2021 1:02:19
Send us Fan Mail Susan Michie is Professor of Health Psychology and Director of UCL's Health Psychology Research Group. She is also chartered clinical & health psychologist, and elected Fellow of the Academy of Social Sciences, the European Health Psychology Society (EHPS) and the British Psychological Society (BPS). Early Life & Career Susan starts the episode by talking about the h...
19. BSPHN Committee Leads - Dr Michelle Constable, Professor Angel Chater, Dr Neil Howlett & Professor Jim McManus 04.03.2021 42:09
Send us Fan Mail This is a special episode with the Current Chair, Past Chair, and Past-Past Chair and Treasurer of the BSPHN! Having had the BSPHN's annual conference in February, this is the perfect time to get some of the founding committee members together. We begin by understanding how each member of the committee found their way to creating the BSPHN and how the collaboration between h...
18. Dan Makoski (Chief Design Officer at Lloyds Banking Group) 02.02.2021 1:09:53
Send us Fan Mail The BSPHN's Annual Conference is running from 9th - 11th February 2021. Sign up to attend now and get a year's free membership. Stu is joined by Dan Makoski; an executive that brings an organisation’s deepest purpose to life by weaving technology and strategy together through brilliant design. Dan is Chief Design Officer at Lloyds Banking Group , leading a multi-discipl...
17. Adam Ferrier (Consumer Psychologist & Founder of Thinkerbell) 06.01.2021 1:02:51
Send us Fan Mail The BSPHN's Annual Conference is running from 9th - 11th February 2021. Sign up to attend now and get a year's free membership. In this episide, Stu is joined by Adam Ferrier, Founder & Chief Thinker at Thinkerbell, an agency that practices measured magic - bridging marketing science and hard core creativity. Thinkerbell won AdNews' 2019 Creative Agency of the...
CORONAVIRUS Mini-Series #9 (15th Dec) Conspiracy Theories - Prof Jim McManus & Dr Daniel Jolley 17.12.2020 42:42
Send us Fan Mail Recorded 15th December 2020 Guests: Professor Jim McManus - Director of Public Health at Hertfordshire County Council and VP of the Association of Directors of Public Health. He is a Chartered Psychologist, British Psychological Society Fellow & Co-Founder and Chair of the Behavioural Science and Public Health Network. Dr Daniel Jolley - Snr Lecturer in Psychology at Northumb...
CORONAVIRUS Mini-Series #8 (8th Dec) Behavioural Science to Increase Vaccine Uptake - Jim McManus, Wayne Bateman, Paul Chadwick 10.12.2020 37:47
Send us Fan Mail Recorded 8th December 2020. Guests joining Stu King: Professor Jim McManus - Director of Public Health at Hertfordshire County Council & Vice President of the Association of Directors of Public Health. Wayne Bateman - Behavioural Science Specialist in the Behaviour Change Unit at Hertfordshire County Council. Dr Paul Chadwick - Associate Professor and Deputy Director Centre f...
Chloe Franses (Founder of Franses) & Andrew Thomas (Digital Transformation Coach) 20.11.2020 1:06:04
Send us Fan Mail Thanks to BSPHN for hosting this podcast. The BSPHN's annual conference is coming up on 9th-11th February 2021, and will showcase the efforts of behavioural science and public health towards COVID-19. Free for members, or the same price as an annual membership cost. This week Stu is joined by two PR and Marketing experts; Chloe Franses and Andrew Thomas. Chloe's experien...
CORONAVIRUS Mini-Series #7 (19th November 2020) Long COVID - Nisreen Alwan & Susan Michie 20.11.2020 32:07
Send us Fan Mail Recorded: 19th Nov 2020 Stu is joined by Dr Nisreen Alwan & Prof Susan Michie. Nisreen is Associate Professor in Public Health, University of Southampton. Susan is Director, UCL Centre for Behaviour Change & a committee member of Independent Sage. Nisreen shares her experience of long COVID, what it means and its effects. They look at how both those with long COVID and hea...
Professor Ivo Vlaev (Warwick Business School) 14.11.2020 1:09:43
Send us Fan Mail Professor Ivo Vlaev is Professor of Behaviour Science at Warwick Business School, Warwick University. He began his career working in the lab on understanding why people make irrational choices, observing reactions and what part of brain lights ups. He is currently working on an integrated theory of behaviour change taking into account psychology, neuroscience, economics and othe...
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