Real Producers

Many agents enter the industry thinking it's all about selling. But, over time, some discover a higher calling—coaching. While selling helps individuals, coaching impacts entire communities, creating bigger opportunities for everyone involved. It's a shift that takes your real estate career to a new level, allowing you to make a lasting difference in people's lives. The pivot from selling to coach...

Building something that stands the test of time takes immense dedication and vision. Think about cathedrals—centuries of labor and craftsmanship have resulted in breathtaking structures that draw people from all corners of the world. Why? Because they're built with purpose, detail, and a legacy in mind. In the realm of real estate, this principle holds immense power. How can we create something th...

The current market is throwing challenge after challenge at real estate professionals - market downturns, inflation, interest rates and commission changes. It can feel overwhelming to face it all at once. But here's the truth: top-producing real estate agents have faced similar challenges before and come out victorious. Those who thrived through the 2008 recession learned to expect the unexpected....

The real estate agents who rise to the top quickly know one thing: this job isn't about the legalese and the things you learn when you get licensed. What actually gets you ahead in the game are our people skills and the ability to cater to the needs of our clients. The problem is, too many agents get into the business focusing on themselves. They end up at a point where they hate real estate and w...

In real estate, you either have what it takes to make $500k or you don't. What holds people back from the income level they want is putting their focus on the wrong things. We think prioritizing everyone else is what will allow us to succeed but we actually have to learn to respect ourselves more.  We pour everything into our businesses and leave very little for our families instead of giving them...

As real estate pros, we can swing from feeling like the greatest salespeople to wanting to quit very quickly. If a consultation goes well, we're at the top of the world. If we don't get a sale, we feel rejected, dejected and ready to leave the business entirely.  The best salespeople aren't immune to this emotional rollercoaster, but they deal with it differently. Of course, the rejection hurts, b...

Do you ever feel like no matter how much wealth you gain, it never feels like enough? You've achieved financial success, but deep down, there's still that sense of dissatisfaction - that lingering feeling that something's missing.  Many of us strive for more, thinking that accumulating wealth will fill the void, but we end up realizing that material gain alone isn't the answer. The truth is, true...

As agents and business owners, a bad day can kill our motivation and destroy our momentum - that is, unless we do something about it.  Let's face it, as frustrating as it can be, a bad day in real estate isn't a catastrophe. It's usually that no one picked up our call, or that we grinded all day with no results. In the grand scheme of things, that's not a big deal, and you can easily turn this aro...

In today's digital age, there's a powerful, often overlooked tool that can transform your real estate business—YouTube. Many agents are stuck in the old ways, focusing on costly methods while missing out on the vast opportunities that lie in video content. By creating content that resonates with audiences, you can establish yourself as an authority, attract clients, and grow your business—all whil...

I've learned that when you become everything to what a need is out there, there's no denying that people are going to magnetize towards that. -Chris Mosier   The real estate landscape is competitive, and without a clear niche, it's easy to get lost in the shuffle.  Many real estate professionals face the same dilemma of getting stuck in a sea of generic listings, unable to differentiate themselves...

I am a product of what we teach and we wouldn't be here today if it wasn't a methodology that actually works. -Amanda Holmes   Many people believe the best way to grow your business is to be a generalist. But the truth is: trying to be everything to everyone can dilute efforts and leave you with little to show for it.  The key to doubling your business lies not in spreading yourself thin, but in p...

The pain of staying miserable is stronger than the pull of going to something that is pleasurable. -Steve Rupp    Imagine spending years - maybe even your entire life - dedicated to something, only to realize it's not where you need to be?  It can be disheartening and confusing to invest so much time and energy into something that has essentially become your identity, only to feel a call to someth...

No matter how many homes you sell or how much money you make, life can throw you struggles you just can't escape. As business owners and parents, our natural response is to try and fix it, but what happens when the situation is one you can't change?  That's what happened to Jim Allen. After facing and overcoming his own health crisis, he's recently been faced with his son's rapid permanent blindne...

When people talk about what it takes to succeed, a lot of things come up. Motivation, drive, persistence and skill are all important, but one thing that's highly underestimated and underutilized is humor.    We might not think making someone laugh can be a gamechanger in business. The truth is, people are more likely to trust us, buy what we sell and listen to what we have to say through humor.   ...

Correction: In our recent episode, we incorrectly referred to Kyampisi Childcare Ministries as a "partner" of N2Gives. While Real Producers has supported Kyampisi Childcare Ministries, we wish to clarify that N2Gives is not a partner of Kyampisi Childcare Ministries, nor is it otherwise associated with or endorsed by N2Gives. We apologize for any confusion this may have caused.   In Uganda, the ho...

When it comes to AI, there are only two paths we can take. Embrace, adapt and leverage it to the benefit of our businesses. Fear it or refuse to use it and get left behind. There's a lot of fear around AI, but once we see what it can do, we'll realize just how much of a game changer it can be for our businesses.    AI isn't just another tool. In the right hands, it can become a lifetime employee t...

The key quality traits of successful individuals in any industry are not merely talent or luck. It's a powerful combination of discipline, resilience, and a growth mindset.   The truth is, success is a result of consistent actions and the right mindset. However, despite having potential, many individuals fail to cultivate these traits effectively.   What does it take to be the best of the best? Wh...

Succeeding in business is a combination of identifying a pressing need and creating a solution. That can be difficult. In a world where everyone is competing for the next big idea, how can we ensure our innovation doesn't just add to the noise?   Consider the frustration of seeing countless ideas that either over-complicate simple issues or fail to offer proper benefits. This can leave many entrep...

Being new to any industry can be daunting, especially when you're young. People tend to overlook you, doubt you or underestimate you, and that can be discouraging.   What if you made yourself hard to ignore with a few simple strategies? By learning what's valuable to your industry and providing it, you can gain attention, and get taken seriously, even as a total newcomer. That's how Aaron Ludin wa...

Thousands of real estate agents make video content, but not everyone can say they get actual deals from it. When you have the right strategy, YouTube content can go beyond being a marketing tool and become a solid lead gen pillar.   By their very nature, YouTube viewers align perfectly with what great real estate already agents do well - educating their clients.   Sarah Maslowski gets 80% of her l...

Join a brokerage, learn, thrive and then build your own team. That's the well-trodden path of just about every real estate agent. A story you never hear is an agent joining the number 1 team in their market, only for it to completely fall apart and disband.   Having such a rocky experience has shaped how today's guest leads his own team and sets them up for success.   It taught him that who we cho...

There are two ways tragedy can affect our lives. It can turn us into victims who make ourselves smaller in the face of adversity. Alternatively, it can change the trajectory of our lives giving us an opportunity to make a bigger impact on others.   The latter is the path Curtis Shewell took. His daughter's cancer diagnosis completely upended his life and led him into real estate, which he consider...

Most people get into real estate sales seeking freedom from the schedule of a traditional job. But that same freedom can be a double-edged sword - it can take you away from what it takes to succeed.   The people who get the most out of the sales role are the ones who work it like a 9-5. We know what to do, but that lack of consistent, extended follow through is what gets in the way of our results....

When it comes to achieving what we want, the biggest barriers are the ones we place upon ourselves. This is especially true for high achievers.   We can fall into the trap of imposter syndrome and feeling unworthy. We can second guess ourselves out of our own greatness. We can subconsciously set ourselves up to lose even if we say we want to win.   If we don't think of success the right way and se...

The real estate industry has tolerated and even celebrated low barriers to entry. It's a bit like the grown-up version of giving kids participation trophies. The result: agents who can't compete in the face of disruption.   As the NAR settlement promises to compress commissions, we can expect the agents who weren't prepared to be squeezed out. This could have been avoided if agents were taught to...