Real Estate Closing Arguments

The average family in many markets can no longer afford the average home. In places like St. Tammany Parish, the numbers are painting a concerning picture: rising home prices, stagnant incomes, limited inventory, and a system that continues pushing ownership further out of reach for everyday Americans. We’ll talk about: Why housing affordability is becoming a national crisis The true cost of tradi...

I hear this all the time... “How do discount brokers even make money?” So let’s actually break it down.  Because most agents are asking the wrong question. They’re focused on splits, caps, and commission percentages… When the real question is: where are you actually going to make the most money? In this episode, I walk through the math most agents avoid, what you  actually  make per deal after spl...

Everyone says they want to make more money in real estate… but almost no one is actually asking the right question:  how are you going to beat everyone else trying to do the exact same thing? In this episode, I break down the three real paths agents take to grow their business: Spend more money Work harder Or do something different And here’s the problem… most agents are stuck choosing between bur...

In this episode of  Real Estate Closing Arguments , I’m talking about something that might ruffle a few feathers… the way the real estate industry has trained agents to think and why I believe a lot of it just doesn’t add up. I’ve been getting a lot of pushback online about our business model, with people calling it a “race to the bottom.” So I decided to take a step back and ask a simple question...

In this episode of Real Estate Closing Arguments, I’m breaking down the next chapter of the Zillow vs Compass fight and why, in my opinion, they’re all fighting the wrong battle. Zillow just partnered with Keller Williams, RE/MAX, HomeServices of America, and United Real Estate to launch “Zillow Preview” which, ironically, is the exact same concept Compass has been pushing with private and pre-mar...

Housing affordability is broken and most of what’s driving it feels completely out of our hands. I can’t control interest rates. I can’t control inflation, zoning laws, or construction costs. But there  is  one major cost baked into every real estate transaction that we absolutely can control and almost no one wants to talk about it. In this episode, I break down how real estate commissions have q...

If you sell a home today and pay standard real estate commissions, you’re not just writing a check, you’re working until mid-April just to pay agents. Four months of your year. Gone. And that’s before you’ve paid movers, taxes, or tried to buy your next home. In this episode, I break down why selling a house has become so expensive for the average American, how real estate commissions quietly expl...

If you’re a real estate agent thinking about switching brokerages, this episode will change the questions you’re asking. Every recruiting email promises better splits, lower caps, and more “value.” Brokers understand exactly how to grow their business by increasing agent volume. But most agents never stop to ask whether those same strategies actually help them produce more deals. In this episode,...

If you’ve ever felt stuck in real estate, working nonstop, chasing buyers, or constantly worrying about where your next deal is coming from, this episode is for you. In this conversation, I break down a different way to think about building a real estate business: one that prioritizes listings, creates predictable income, and reduces the burnout that comes from being buyer-heavy. I walk through re...

In this episode, I break down one of the biggest mindset problems holding real estate agents back: scarcity versus abundance. I talk to agents every week who believe charging less automatically means making less. What they never stop to ask is a much simpler question: What if I just did more deals? Instead of building pipelines, they’re protecting individual commissions. Instead of focusing on lis...

Over the last 50 years, real estate agents have gone from giving their brokers 50% of their commissions to keeping 80–95%, all while home prices have skyrocketed far beyond inflation and technology has made the job dramatically easier. When you adjust for inflation, today’s agents are making nearly 400% more per transaction than agents did in 1970, often while doing less manual work than ever befo...

In this episode, I tackle a question that has been stuck in my head since Christmas: Why are agents still paying for buyer leads when they could simply charge less and attract listing leads instead? I walk through: how many buyers an agent can realistically manage at once (and burn out doing it) why listings scale and buyers don’t the true hourly income difference between working buyers vs listing...

There’s been a lot of noise lately around Zillow, discount brokerages, and whether offering lower fees is “destroying the industry.” After receiving yet another comment accusing us of ruining other agents’ income, I decided it was time to address what’s really going on. Here’s the truth: Zillow isn’t the root problem. Zillow is the symptom. The real issue is an industry that has decided it’s perfe...

In this episode, I’m explaining who we are, why we do business the way we do, and why our model continues to frustrate the real estate industry while working incredibly well for agents and clients alike. We’re often labeled a “discount brokerage,” but the truth is simple: every brokerage in this industry discounts something. Most brokerages discount agents with better splits, better caps, and reve...

In this episode, I lean all the way into a conversation most of the real estate industry avoids: fees, affordability, and who we’re really protecting. Over the last five years, housing prices have jumped more than 60%. Agents charging the same percentage they did pre-COVID are now making significantly more, while the average family is falling further behind. Yet instead of asking how to make housi...

Most agents are taught that success in real estate comes from working harder and chasing more buyers. I completely disagree. In this episode, I break down why real estate is a volume game and why most agents are chasing the wrong kind of volume. I explain why listings, not buyers, are what actually create leverage, predictability, and long-term income. Buyers take more time, come with more uncerta...

The real estate industry has changed dramatically over the last 50 years but not in the way most people think. In 1970, there were fewer than 100,000 realtors serving the entire U.S. population. Today, there are over 1.5 million realtors and nearly 3 million licensed real estate agents competing for roughly the same number of annual transactions. So what actually happened? In this episode, I break...

n this conversation, Grant discusses the misconceptions and entrenched beliefs within the real estate industry, particularly regarding the value of listings versus buyer leads. He challenges the traditional mindset that discourages agents from charging less for listings and highlights the success of his brokerage model, which focuses on attracting listings. Grant emphasizes the need for agents to...

1. 🚀 Are you paying too much for referrals in real estate? 🤔 In a world where agents are willing to fork out 40% (or more!) for leads, why not flip the script and give your clients a better deal? It’s time to rethink our strategies! 👉 How do you value your services? Let's discuss in the comments! #RealEstate #ReferralFees #ClientSatisfaction #ZillowFlex #RealEstateAgent #BusinessStrategy #Value...

Its Black Friday and everyone has a sale except the real estate industry. NAR was founded in 1908 in Chicago Illinois and there hasn't ever been a sale with NAR. The "industry" hates a sale as I talk about in this video. Meanwhile many in the industry pay Zillow and other companies huge fees to get leads because paying a huge fee is to get a lead is tolerable as long as you don't offer to save you...

Out of 7000 agents in our home office market, 3500 of them don't close a single listing. But apparently not a single one of those agents who can't seem to get a listing would consider charging the public less money to actually get some business.

Should we start offering a 50 year mortgage to make home ownership more affordable?  A lot of people say no but they are only citing their point of view from their 3% interest rate and 30 year mortgage.  Home affordability is REQUIRED to sustain our population and ensure a positive future for our country. In this podcast I give hard data as to why that is so important. 

Sean Arago is one the latest franchiees to open when he opened a 1 Percent Lists location in Dallas, Tx.  Sean came to us after being with Redfin where he was a top producer and talks about his time spent there and about his future goals of owning his own brokerage and being an entrepeneur. 

What does the real estate industry have in common with the music industry? In the summer of 1999 Napster came out and people started stealing music en masse, but why did it happen? Why did people millions of people around the world believe it was OK to steal music rather than pay for it? In this episode we look at how what can happen to an entire industry when they chase the dollar rather than cha...

Today's conversation with with Shaun Wallce the owner of 1 Percent Lists Purple Door from Louisville, Kentucky.  Aside from producing over 120 transactions per year as a solo agent he also is a father to an awesome kid named Deacon, husband of Tiffany, and a singer in a band called Soul Circus.  Shaun may be the biggest individual agent in the entire company maintaining 30 plus listings with a pip...