Ready For Traction

If you built your website on Wix, Squarespace, or another template platform — this episode is not here to make you feel bad about it. It's here to show you something nobody explained when you signed up. The platform your website is built on determines what it's capable of. And some platforms, no matter how good your content is or how much SEO work you do on top of them, simply were not bui...

Anthropic — the company behind Claude, one of the AI tools millions of business owners are using for their marketing decisions — just posted a job for an SEO Lead. Salary: $255,000 to $320,000. Read that again. The company people keep telling you is replacing SEO just made one of the most expensive investments in SEO you'll see this year. And in episode eight of Ready for Traction, Amber Goetz...

A new marketing hire got CMS access. Set some pages to draft. Didn't mention it to anyone. And the next morning, the 404 errors started rolling in. "Oh — I didn't know it would affect other things on the site." In episode seven of Ready for Traction, Amber Goetz walks through the $0 SEO mistake she sees businesses make over and over — and breaks down exactly why deleting a page w...

Google treats your brand-new website like a restaurant nobody's reviewed yet. It might show up once, look around, and leave without indexing a thing. That's not an analogy. That's crawl budget — and it's one of the most misunderstood reasons new websites stay invisible in search even when everything else looks right. In episode six of Ready for Traction, Amber Goetz breaks down wha...

Being the best-kept secret in your industry is not a flex. It's a problem. And it's probably not the one you think it is. In episode three of Ready for Traction, Amber Goetz names the pain point smart business owners feel but can't quite articulate — the invisible expert problem — and gives you four concrete signals to fix it. This isn't a mindset episode. It's an audit episode...

The moment you let a client text you at 10pm without saying anything, you set the price for your time. And you priced it at free. In episode six of Ready for Traction, Amber Goetz gets real about business boundaries, not the therapy kind, the operational kind. The kind that determines whether your business runs on your terms or everyone else's. In this episode: Why most boundaries fail before...

AI search is changing fast — and the "experts" are multiplying even faster. In this episode, Amber Goetz gets real about the wave of consultants and agencies now claiming to rank brands in AI Overviews, ChatGPT, and Perplexity. Some of them know exactly what they're doing. Others updated their pitch deck last quarter and called it a specialty. Before you hand over your budget, you ne...

Confidence is a feeling. Positioning is a decision. One of them will actually pay your bills. In episode two of Ready for Traction, Amber Goetz goes after one of the most pervasive — and most damaging — pieces of advice women in business keep receiving: "just be more confident."The problem isn't your mindset. It's your positioning. And in this episode, Amber breaks down exactly w...

You don't have a visibility problem. You have an authority problem — and nobody's going to tell you the difference until it's already costing you clients. Welcome to episode one of Ready for Traction. In this solo episode, Amber Goetz sets the stage for everything this show is about — and wastes exactly zero time doing it. In this episode:— Why visibility and authority are not the same...