Susan Hogan

Reaching for Position Zero: An AI Search Adventure

Business EN ↓ 3 episodes

Reaching for Position Zero is a short, punchy podcast for small business owners who want to get ahead of the AI search revolution - without needing a computer science degree or a lie down afterwards. Every episode tackles one real question, with straight answers and the occasional laugh.

Author

Susan Hogan

Episodes

Episode 3: Do You Need to Rebuild Your Website for AI Search? Refresh or Rebuild 05.06.2026 11:55

Got a question? Kev probably has the same one Do you actually need a brand new website to show up in AI search and AEO? Usually no. Sometimes yes. The honest answer is that most small business websites need improving, not rebuilding, and the skill is knowing which camp yours is in. In this episode, Susi and Kev work through the difference. When a refresh is enough, when a rebuild is genuinely the...

Episode 2: What Is AEO? Answer Engine Optimisation Explained 11.05.2026 9:09

Got a question? Kev probably has the same one Welcome back to Reaching for Position Zero - the podcast where we tackle AI search one question at a time, with straight answers, the occasional laugh, and no computer science degree required. This episode is for you if you run a small business, rely on your website to bring in customers, and keep seeing people talk about AEO as if everyone was handed...

Episode 1: Position Zero - Why First Place Is Now the First Loser 25.04.2026 8:34

Got a question? Kev probably has the same one Welcome to Reaching for Position Zero — the regular podcast where we tackle AI search one question at a time, with straight answers, the occasional laugh, and no computer science degree required. This one is for you if you run a small business, rely on your website to bring in customers, and have a sneaking suspicion that something is changing in the w...