Reach 4 Growth Podcast

What if growth wasn’t about acquiring more customers... but about keeping the ones you already have? In this episode of Reach for Growth, I sit down with Tom Burrell, Founder of Retention Coach and former SVP of Retention at DAZN, who has spent over 26 years mastering customer retention and CRM for brands like Manchester United, TalkTalk, and Digitas LBi. We dive deep into: - Why retention is the...

From SEO to AEO: How AI Search Engines Are Changing Everything SEO isn’t dying, it’s evolving. In this episode of Reach for Growth, Gamal sits down with Mahmoud to unpack how AI Search Engines like ChatGPT and Perplexity are changing the rules of visibility, discovery, and organic growth. We dive deep into AEO (Answer Engine Optimization), the next evolution of SEO, and explore how brands can prep...

الانتقال من مصر إلى دبي قد يبدو صعبًا، لكنه ليس مستحيلًا. في هذه الحلقة من سلسلة Growth Snacks ، يشارك جمال تجربته في العثور على وظيفة في دبي، وما تعلّمه خلال رحلته: ✅ أهمية التواجد المهني على لينكدإن ✅ المهارات التي أحدثت فرقًا حقيقيًا ✅ ولماذا من الضروري بناء علاقات مهنية حقيقية ليست وصفة سحرية، بل تجربة حقيقية فيها دروس بسيطة قد تساعدك في خطوتك التالية. 💡 مناسبة لـ: المهتمين بالتسويق الرقمي...

A lot of people use the term performance marketing—but few truly understand what it means (and how it differs from traditional marketing). In this episode #5 of the Growth Snacks series, Gamal breaks down: ✅ The real definition of performance marketing (not just paid ads)✅ How it compares to traditional marketing in strategy and results✅ Why data-driven marketing turns ad spend into smart inves...

A major player just stepped off the field—Temu pulled out of Google Shopping and PMax in the U.S., and it could be the start of something big for MENA advertisers. In this episode #4 of the Growth Snacks series, Gamal breaks down: ✅ What Temu’s U.S. exit means for ad auctions globally✅ Why MENA marketers should monitor Shopping & PMax impressions✅ How to test, reallocate, and move fast to recla...

GEO is evolving—and fast. Traditional tactics won’t cut it when AI-driven search engines are serving synthesized answers instead of links. In this episode #3 from the Growth Snacks series, Gamal breaks down: ✅ Why traditional SEO is losing relevance in AI-driven searches✅ The new mindset: Don’t just rank—be quotable and context-rich✅ Tools and tactics to ensure your content is cited by AI syste...

Secrets to $100M Desertcart Profitable Growth | Reach 4 Growth Podcast In this podcast episode we sit down with Rahul, the founder and CEO of Desertcart, one of the few e-commerce companies in Dubai that scaled to $100M+ in annual revenue while staying profitable. Rahul shares the real story behind building a 9-figure business in the Dubai from the early chaos to the leadership transformation, and...

🚨 Think Your Marketing Has an AI Agent? Think Again! Marketers are being promised AI agents that run campaigns while they sleep. Reality check: most of these so-called "agents" are just automated workflows. In Growth Snacks #2, Gamal breaks down: ✅ The difference between AI workflows and true AI agents✅ Why most marketing “AI agents” are just glorified automations✅ How to actually leverage AI...

Is digital retail just about e-commerce? Is it as simple as a one-time investment? Spoiler: It's not. In this episode of Reach 4 Growth, I sit down with Jonathan Flender, VP of Digital and Omni at GMG, to debunk the biggest myths retailers have about digital transformation. We dive into why digital goes far beyond just selling online and why thinking of it as a one-time setup can be a costly mista...

Marketers love to debate attribution vs incrementality—but here’s the truth: They’re not in competition. They’re two stages of smarter marketing measurement. In this episode #1 from Growth Snacks series, Gamal breaks down: ✅ What attribution actually tells you (and why it’s not enough)✅ Why incrementality is the harder—but more valuable—question ✅ How to stack both for clearer ROI, sharper deci...

Starting a business is exciting. Growing one is where things get real. In this episode of Reach 4 Growth, I sit down with Miquel Pancorbo, a seasoned COO and business operator who's helped run and scale multiple companies. We get into the real-life mechanics of what it takes—not just to start—but to keep a business running and growing sustainably. 🚀 What we cover: ✅ The unseen operational work b...

Brand Marketing: The ROI No One Talks About | Podcast Reach 4 Growth Ep. 25 Brand marketing often gets labeled as “fluffy”—but it’s actually one of the most misunderstood (and under-leveraged) growth levers in business today. So... how do you actually measure the ROI of brand work? How do you know if your efforts are landing—or just adding noise? In this episode of Reach 4 Growth, I sit down with...

في هذة الحلقة ، أجلس مع خالد ثابت – مدير هندسة البيانات في Property Finder – في حوارعفوي، يشارك فيه خالد محطات من رحلته المهنية والشخصية على مدار أكثر من 20 عامًا في عالم الشركات والتقنية. فيها نتحدث عن : ✅ كيف تبدأ مسيرتك المهنية بثقة حتى لو كنت طالب أو خريج جديد ✅ نصائح عملية للنجاح في بيئات العمل التنافسية ✅ دروس و خبرات للنجاح في الحياة المهنية 🎯 هذه الحلقة موجهة لكل طالب، أو خريج جديد، أو...

Data Lakes for Dummies & How To understand Data?| Podcast Reach 4 Growth What the heck is a Data Lake? Should you be using AWS or Google Cloud? And how do you actually get usable insights from all the raw data sitting in your tools? Marketers love data but let’s face it, data infrastructure can feel like a black box. What’s a data lake really? How is it different from a database or a CDP? And whic...

Flipping the Mic: Inside My Journey | Reach 4 Growth Podcast Ep.22 What happens when the host becomes the guest? In this special episode of Reach 4 Growth, we flip the mic, and I share my journey, as someone navigating corporate life, content creation, and personal growth. I sat down with Sanita Pukite, the Executive Leadership Coach, to talk about the lessons I’ve learned from scaling LinkedIn &...

How to Grow a Beauty Business in the UAE | Reach 4 Growth Podcast Ep.21 Want to build a successful beauty business in the UAE? In this episode of Reach 4 Growth, we sit down with Layla AlHajjaj, Business Consultant and Owner of Boho Salon, to uncover the key strategies for growing and sustaining a beauty business in this competitive market. With years of hands-on experience in the beauty industry,...

Building your brand on LinkedIn w. Lara Acosta | Reach 4 Growth Podcast Ep.20Want to build a personal brand on LinkedIn and turn your content into real opportunities? In this episode of Reach 4 Growth podcast, we sit down with Lara Acosta, founder of LA Academy & LA Digital, to uncover her LinkedIn growth strategies for 2025. Lara has helped thousands of professionals cut through the noise, stay c...

كيف تبني علامة شخصية مؤثرة على لينكدإن | بودكاست Reach 4 Growth Ep.19 انضم إلينا في هذه الحلقة من Reach 4 Growth بينما نستكشف قوة لينكدإن في بناء العلامة الشخصية مع خالد الأحمد، مستشار رائد في مجال العلامة الشخصية. من تحسين ملفك الشخصي إلى إنشاء محتوى مؤثر، يشارك خالد رؤى وخبرات عملية حول كيفية التميز وتعزيز وجودك على لينكدإن. 💡 ماذا ستتعلم؟ - لماذا يعد لينكدإن أداة أساسية لبناء العلامة الشخصية و...

How Brands Can Leverage Influencers & Micro-Creators for Maximum Growth in 2025! | Reach 4 Growth Podcast EP. 18Influencer marketing is evolving, and brands are increasingly choosing to collaborate with micro and small influencers to drive authentic engagement and better ROI. But why are brands shifting towards influencer partnerships, and how can your brand benefit? In this video, we’ll cover:✅...

Brand Marketing Made Simple | Reach 4 Growth Podcast Ep.17 Join us in this episode of Reach 4 Growth as we dive deep into the world of global brand leadership with Mohamed Bodiat, an International Sports Brand Leader. From his inspiring career journey starting in South Africa to driving innovation in the MENA region, Mohamed shares invaluable insights into building iconic brands, adapting to local...

تنمية التجارة الإلكترونية في الوطن العربي | بودكاست Reach 4 Growth Ep.16في الحلقة السادسة عشرة من بودكاست Reach 4 Growth، نستضيف سمية لبدي، استشاري التجارة الإلكترونية التي تمتلك خبرة عميقة في نمو الأسواق الإلكترونية في منطقة الشرق الأوسط وشمال إفريقيا. تناقش الحلقة أبرز التحديات التي تواجه التجارة الإلكترونية في المنطقة، وكيفية التغلب عليها، بالإضافة إلى استراتيجيات النمو المبتكرة التي تساعد العل...

Resilient Leadership | Reach 4 Growth Podcast Ep.15 In this episode of Reach for Growth, we sit down with Imad El Ghazal, a seasoned retail expert with over 27 years of experience in the sporting goods industry across the MENA region. Imad shares powerful insights on leadership, resilience, and navigating the complexities of retail markets. From turning crises into opportunities to mentoring the n...

AI, Blockchain for Marketing | Reach 4 Growth Podcast Ep.14 🎙️ Welcome to Episode 14 of Reach for Growth! In this episode, we dive deep into the transformative power of AI, Web3, and Blockchain for marketers and entrepreneurs. Join Gamal and Colin, a tech expert with 20+ years of experience at Salesforce, HubSpot, and Oracle, as they discuss: ✅ How AI agents are revolutionizing productivity. ✅ P...

Building the Ultimate E-Commerce Tech Stack | Reach 4 Growth Podcast Ep.13 In this episode of the Reach 4 Growth Podcast, we sit down with Pierre-Marie Desbazeille, a digital transformation leader, to uncover the secrets behind building a powerful and scalable e-commerce tech stack. From crafting robust frameworks to launching groundbreaking loyalty apps, Pierre-Marie shares his journey, expertise...

Unlocking Peak Performance | Reach 4 Growth Podcast Ep.12 In today’s episode of the Reach 4 Growth podcast, we dive into the world of peak performance, resilience, and personal growth with Dr. Usama Nuri. An expert in performance and leadership, Dr. Nuri shares actionable insights and practical strategies to help digital marketers and professionals elevate their mental resilience, independence, an...