Re-Imagining Online Business

It started on a walk, with Tristan half-yelling "what is it with people?" —why won't they get that marketing isn't about selling? But here's the catch Brooke named right back: the only reason most people care about marketing is that they need to get paid. So when we lead with "it's not about selling," we sail right past the thing keeping people up at night. This one's about closing that gap—making...

This episode is a gut check for solopreneurs navigating marketing, messaging, burnout, and the lies we’ve been sold about how to “do business right.” Heads up: This is a cannabis-friendly space. You’ll hear us mention it briefly in this convo. We don’t center it, but we also don’t hide it. If that’s not your thing, you’ve got full permission to opt out. Consent and transparency matter. Okay, now—h...

In this episode, Tristan and Brooke unpack a deeply nuanced, often messy conversation about the use of the word women (or womxn) in values-driven marketing—and what it means when that word doesn't fit. We talk about the continued use of gendered language in spiritual, somatic, and entrepreneurial spaces, the harm it can unintentionally cause, and how we might reframe our language to be more aligne...

This episode was not planned—but it needed to happen. In a spontaneous and electric conversation (recorded in early January), Tristan and Brooke riff on one of the most overused and misunderstood concepts in the online business world: niching . What unfolds is a real-time unraveling of binary thinking—about how we define ourselves, our work, and our worth. We dig into: + Why the dominant narrative...

Welcome back to Re-imagining Online Business ! In this Season 2 opener, Tristan and Brooke reunite with a raw, reflective, and real-time check-in—and preview what’s ahead. This episode blends casual conversation with deeper questions about what it means to be entrepreneurs, facilitators, and humans in an increasingly unstable, violent, and extractive world. We talk about the business patterns we’r...

In the season finale, Tristan and Brooke reflect on what they’ve learned over the course of Season 1 of Re-imagining Online Business . From shadowbanning myths and evolving content strategies to watching too much true crime and smoking cannabis on mic (yes, really—content warning!), this episode is as honest and unfiltered as it gets. We talk about: - Why our podcast release schedule turned out to...

In this thought-provoking conversation, Tristan and Brooke dive into the complexities of claiming to run an "anti-capitalist" and "ethical" business. What do these terms actually mean, and how are they being used in today’s discourse? Is capitalism becoming a catch-all term to describe everything broken in our systems? This episode unpacks the nuance of these claims and discusses the implications...

Relationships are absolutely fundamental to any business. And yet so many online business owners often seem to be doing everything possible to bring in clients without having to make direct contact with other humans. The internet can make this particularly confusing, because the nature of relationships on the internet is confusing! What’s more, it’s so easy to feel isolated as an entrepreneur and...

At this point most entrepreneurs and service-based business owners are familiar with the significance of content marketing, and yet many of might be wondering wtf is working as far as content marketing in 2024? (Seems to be an ongoing theme on the podcast, huh?!) The truth is there are different types of content marketing, and the success of these different types of content should be evaluated acc...

At a time when people are spending less and less on non-essentials, how are service-based business owners considering offers design? What “worked” in 2020-2021, and even in 2022-2023, has shifted considerably. And we can’t simply change our prices in order to continue to meet and serve our clients—that won’t support us in creating sustainable work.  This episode starts with a very important u...

It seems like every online business or marketing coach is talking about ethical pricing and sales these days. Wtf does it mean to be “ethical” when it comes to marketing and sales? And how do we actually price our work effectively? Hint: it’s not a matter of simply raising or lowering rates! Here’s what we’ve found (aka topics discussed in episode 4): - We are witnessing a shift in sales planning...

At this point most online service-based businesses know that engagement is down across all forms of marketing—all apps and all types of content. People are overwhelmed by choices more than ever before, and we have less tolerance for content that doesn’t feel human . So how do we retain clients and keep people sticking around?  In this episode, we review some interesting and compelling researc...

What stops the scroll in 2024? And how do we actually make our lives easier when it comes to our business and marketing when the landscape keeps shifting, our brains are literally being changed by smartphones, the internet, and social media, and attention and engagement are at an all-time low? As two business consultants and coaches obsessed with content marketing, we are in regular inquiry and re...

Welcome to episode one of the new Re-imagining Online Business podcast ! Join Brooke Monaghan and Tristan Katz in this initial conversation as they explore the complicated landscape of online business in 2024. Topics discussed: The vulnerable truth that running a business right now is often hard and scary What’s changed in the last 4+ years and where are we now, particularly when it comes to servi...

Welcome to Re-imagining Online Business, a new podcast from Brooke Monaghan and Tristan Katz. Join us as we discuss topics like digital marketing, pricing, content creation and more, all through a lens that acknowledges the state of our current world, the real circumstances of ordinary people trying to grow their work online, and the fantasy that we have been sold by the business development indus...