Ray Edwards Show

This may blow a few minds, but I, Ray Edwards, direct response copywriting evangelist and educator, am telling you that Copywriting, alone...Is not enough. Today's sophisticated, high-paying client demands that you have more to offer. This week, I'll tell you what other skills you must possess to thrive, AND give you an actionable checklist that will simplify the process of getting you (and keepin...

This week, I want to talk about writing as a business. Not just copywriting, but writing in general. From fiction, to how-to e-books, to blogging (yes, blogging is NOT dead - proof below), etc. There are so many myths and misconceptions about this topic, that many people don't realize: Yes, they can make a living as a writer. It's not even that difficult to do. Two bold claims...Can I back them up...

Odds are, you don't have Parkinson's Disease, and if you don't, is there a benefit to listening to this week's episode? Absolutely! The truth is, we're all dealing with something - Either something big, bold and in-your face (chronic pain, degenerative diseases, injuries, etc.), or the subtle, waiting patiently in the background, definitively terminal condition that we all have in common - Life. W...

A surprising call from an old friend got me thinking … It seems almost everyone I know is being faced with big decisions. Maybe you, too, are thinking through one of these "big decisions". Decisions about whether to keep the job you have … Or decision about whether to accept the new job you've been offered… Maybe you're thinking about starting your own business … Or you might even be considering w...

Look, let's be real.     These last couple of years have been very difficult for most of us.     Think of all the crazy stuff that has happened.   There's a really good chance you did not see all of that coming.   I surely did not.   In today's podcast, I get gut-level real.   Many of my clients and friends in the world of business really did have their "bes...

If you want to be a leader , you need to develop a reading habit.   "Leaders are readers," says Jeff Brown, my guest on today's podcast. Jeff is the host of The Read To Lead Podcast , and the author of a new book called, not surprisingly, Read To Lead . In Jeff's book, you will learn Why you need to read like your career depends on it. The eight research-backed reasons reading will help you b...

How much of your thinking is by design? I don't mean that in the spiritual sense, but rather, by your design. How much of your thinking is intentional? How much of it is YOUR thinking? Is it possible that most of your life is being dictated by random bits and pieces of knowledge, unintentional habits, misconceptions, and various other noise that you no longer even choose to think? And if so… Can y...

At some point in life, I think most people find that they are essentially living the same day, over and over. Going to the same job, talking to the same people, thinking mostly the same thoughts, feeling mostly the same emotions...Everything is just mediocre repetition; neither advancing nor improving. They have brief notions of making changes, but ultimately go back to their routine. This week's...

This week we're showcasing one of our highest reviewed episodes in the history of the show...And for good reason - It breaks down the process of starting a successful copywriting business into  3 simple steps . Yep...You're ( still ) only 3 steps away from your work-from-anywhere, get paid to be creative, no-business-attire-required (or even pants for that matter) dream job. Here's what we co...

During today's episode it is my goal to answer all your questions about starting your own writing business, especially in today's new economy. Sometimes it seems like it's a new economy every other day or so, but really there's nothing to be frightened of. There is nothing new under the sun, after all-this has all happened before, and it will all happen again.  Spiritual Foundations The Lord...

As we continue our recording studio makeover at Ray Edwards, International, I've been going through some past episodes, looking for those that stood out…episodes worth a second listen. The one I found for this week seemed oddly prophetic. It was released about a year before the pandemic began and actually seems even more appropriate in 2021. Don't take my word for it…listen, and hear for yourself....

This week, we decided to use some studio down-time to revisit our most downloaded, most commented episode, and strip it down to the meat and potatoes. The original episode, which you can find in its entirety here , focused on the importance of the order in which entrepreneurs should do things to successfully create a personal-brand based business. Three years later, the out-of-sequentialism proble...

You already are a personal brand, and as my friend Mike Kim says, you might as well be a better one. Personal branding isn't just for celebrities, public speakers, or internet gurus…It's for YOU!  This week's episode will help you make big strides in your own personal brand, thanks to Mike's expert advice. Feature Presentation Throughout my years of consulting and training, I h...

So many of us still have life "on pause" as a result of the last 18 months. Regardless of where you are or what restrictions you're still facing, it's time to press play...It's time to move forward. This week, I'm giving you 5 reasons to show you why Now is your time. Spiritual Foundations "The wicked flee though no one pursues,     but the righteous are as bold as a lion....

This week, I'm asking you to do some self-reflection (check yourself, before you wreck yourself.) I'm offering you 5 "Failure Factors" that can paralyze entrepreneurs if left unchecked. The good news is this: Even if you see some, or all of these factors in yourself, there is a simple solution. That's what I'm giving you in this week's episode. Spiritual Foundations "In the morning, Lord, you...

In this week's episode I want to talk about what I believe to be the future of online education - Cohort Based Learning. This isn't a new concept, but it IS revolutionary. After all, a revolution is simply a return to the beginning. Cohort-Based learning fills in the missing pieces that we sacrifice when we're not in a physical classroom: The interaction, the community, the time constraints, the a...

Tik Tok may have started as a platform built for teens and tweens to post dancing videos and the like, but that is NOT what it is today. These days, it's a viable platform for marketing yourself and your business. But wait...there are plenty of those, why would you need another? Because, unlike most of the other big players, Tik Tok does not require you have a huge following before giving you expo...

I've got a couple of big, epiphany inducing , points to share in this week's episode, and I can't wait for you to jump in. The first is a personal revelation that I've had that will be impactful for anyone who makes or takes a digital course: Cohort-Based Learning. If you sell (or plan to sell) a course, there's something you need to know: It won't work for everyone...because not everyone works. I...

Successful entrepreneurs are typically go-getters, but too much go-getting can cost you everything you're supposed to be working for. This week, I'm giving you 5 reasons why taking time off can not only help you realize your dreams, but also give you the time to enjoy them. Spiritual Foundations The plans of the diligent lead surely to abundance, but everyone who is hasty comes only to poverty. Pr...

My guest this week has a solution to a problem that most of us are probably guilty of: We read a book and acquire some great knowledge, but never put it to use. I can't give you an exact total of self-improvement and business related books I've read, but I'm certain it's a three digit number. Yet, there is so much I've learned that never made it to common practice in my life. Bryan Kelly's system...

  One of the most important keys to writing copy that sells is being able to write copy quickly. Frequently the faster writer will get the jobs slow writers miss out on. And many times opportunities in the market place exist only for a short window - to take advantage of those you must be able to write copy quickly. Today we will share five copy hacks you can use to boost your speed up to 500...

I'm a big believer in systemizing tasks for repeatable results, BUT…can you systemize creative processes? Absolutely! In fact, I have a method that will help you generate consistent, strategic content that WILL get you noticed AND boost your bottom line. That's what I'm breaking down in this week's episode.     Spiritual Foundations Where there are no oxen, the manger is clean, but abund...

Am I worried about copywriters being replaced by AI robots? The answer is no...at least not if you don't want to be replaced. In this episode, we'll get into how any copywriter can benefit from A.I. copy, and avoid being replaced by a robot. Spiritual Foundations And God will generously provide all you need. Then you will always have everything you need and plenty left over to share with others. I...

My guest this week is best-selling author and all-around superstar, Jon Acuff. I've been following Jon for a long time now, and his new book, Soundtracks, is one I can recommend without hesitation. In fact, I've read it twice, and as you'll hear in our conversation, it's already had an impact in my life. He has managed to beautifully pinpoint and simplify the process to change the way you thi...

If you run a service based business, a troublesome client is almost inevitable. For instance, a client may demand a refund even when you have delivered exactly what you promised. And if they paid with a credit card, they don't necessarily need your permission to take that money back . On this week's podcast, you'll meet entrepreneur, Allie Bjerk, and there is a lot to be learned from her story. Al...