Ray Edwards Show

If you've listened to me for very long, you know that I believe your thoughts, as in the the things you think about from day-to-day, determine pretty much everything in your life: Your relationships with family and friends, your business success, even your relationship with God. Is it possible to control the things you think about? Can you actually change your "natural response" to situations? My...

Last week, I claimed it's possible to change everything, break free, and live. This week, I'm welcoming someone who exemplifies that message - My friend, Anna Powers. Anna invested a great deal of time and money to earn her law degree, then decided to shift from that rather prestigious professional identity to that of a copywriter. In this episode, Anna and I discuss her reasons behind that career...

It seems that millions of people were previously too busy to notice that they weren't satisfied with their life...Specifically, the way they make their living. Now that the pandemic has forced so many of us to pause and reflect, what do we do if we're lacking a sense of fulfillment? What if we know we're not doing the thing we were meant to do? Is it too late to change? I believe that it's still p...

The pandemic has forced tens of thousands of small businesses to close their doors. Now, in the midst of our recovery, another term from the history books threatens to manifest itself in the present day - world war. I pray we find a more productive way to solve the world's problems. Outside of prayer, I have no influence over what is to come; however, I believe that in the aftermath of whatever oc...

Before we start discussing the 3 keys, we'd better take a moment to define success. According to the great Earl Nightingale, success is the progressive realization of a worthy goal or ideal . That definition deserves some analysis. "Progressive realization" tells me that, according to Earl, success is a process. I don't have to wait until I finally realize my worthy goal or ideal before I'm succes...

Beliefs produce results. If you truly believe something, there will be evidence of that belief somewhere in your life. Evidence of your beliefs comes in the form of results. If you believe that doing x, y and z will get you a thing that you desire, there will be results in your life that demonstrate you have acted on that belief. Often, those results won't be the desired outcome, but they still sh...

Where do your best ideas come from? If you answered, "your brain", you're only sort of correct. Truthfully, our best ideas come from other ideas . We compile bits of information from books, videos, articles, blogs, conversations, etc., and through the convergence of those ideas, new ideas are formed. This week's premise: You can build a system to intentionally create and utilize this convergence o...

See if this sounds like anyone you know… You need to generate some cash, so you come up with an idea. You set up your funnel, and your checkout...You calculate your possible conversions...Then you remember you need to write that pesky sales copy, so you slap it together. As you roll out, you realize you also needed thank you copy, follow up copy, stick copy, next offers, etc., and you tell yoursel...

Having a "million dollar idea" may not have quite the punch it had in decades passed, but that million dollar milestone is alive and well. I mean, seven figures is a champagne-worthy occasion for most of us (the kind with a real cork), but realistically, how many of us can actually get there? What does it take to make a million bucks? That's what I'm talking about in this week's episode. Here's th...

I can't think of a time in my life where I have experienced significant growth, without significant effort. That's true for pretty much all of us. We all know that our growth (as humans, spouses, entrepreneurs, etc.) comes from doing the hard things, yet we so often focus on trivial things...tasks that we can check off of our to-do list to feel some sense of accomplishment, but in reality we're ju...

Yes, I'm a professional copywriter, and yes, I think there are great reasons NOT to hire a professional copywriter...At least, not at first. This week, I'm giving you 5 reasons why you should NOT hire a copywriter. 5 Reasons Why Every Business Owner Should Write Their Own Sales Copy [00:42] Unless you can competently write your own copy, you cannot confidently hire a good copywrite r. This is beca...

How can a single page of writing change your entire life? That's what I'm proposing to you as the truth. Consider that IF my proposition is true, and you place this single page on your website, and you position it correctly, it can indeed change your financial destiny. There is a formula for constructing these pages, it is not difficult to learn, and once learned and implemented it can be use...

Can you attract money? I firmly believe that you can! And this belief doesn't stem from the "believe in it and it will come true" philosophy. This goes beyond wishful thinking and enters into one of my favorite topics: Mindset. We all know at least one person who seems to attract disasters...someone who always has some bad news to catch you up on. I don't think this is because they were "born unde...

With only a few days left in 2021, I wanted to bring you a powerful message that's short, easy to digest, and could be extremely helpful with whatever problems you face in 2022. Of course, I don't know what those problems will be (for either of us), but I do know the way in which you view them, and ultimately deal with them, will affect your personal growth. This week, I want to challenge you to t...

"OK Boomer..." - A popular comment on the internet meant to insult someone by implying the entire Boomer generation just "doesn't get it." I won't spend a lot of time breaking down the irony of how some of the modern generation, characterized as tolerant and accepting, can paint an entire group of people with the same broad brush (a crime which they often accuse Boomers of), but rather focus on th...

For years, I've touted Direct Response Sales Copy as the most lucrative niche a freelance writer can master to have a very high profit, virtually no overhead business. That is still true, but, when it comes to those who are writing copy to promote their own products, services and ideas, there is something much more powerful... Content. This week's episode discusses the power of Content Marketing....

This is an exciting week! On Thursday, 12/9/21, 5 p.m. Eastern, I'm offering a free Copywriter's Strategy class that will teach you everything you need to know to get a high profit, low overhead, writing business up and running for the new year. This week's episode gives you an overview of the deep dive we'll be taking on Thursday's class. The topics I want to cover are better presented in a live,...

This is an exciting week! On Thursday, 12/9/21, 5 p.m. Eastern, I'm offering a free Copywriter's Strategy class that will teach you everything you need to know to get a high profit, low overhead, writing business up and running for the new year. This week's episode gives you an overview of the deep dive we'll be taking on Thursday's class. The topics I want to cover are better presented in a live,...

This week's episode is about America's next big crisis and how to prepare for it. I'm not an economist, but I do study many experts and most of them are saying that America is headed for a crisis...a perfect economic storm brought on by lack of retirement savings and an aging population whose ability to work is diminishing. "But Ray...aren't you usually the positive thinking, 'look on the bright s...

This week, there is much to discuss. Here in the US, Americans are getting set for Thanksgiving and the retail holiday that follows, Black Friday. For the first time, my company is participating in Black Friday. Tune in and I'll give you the reasons why we are (and why you should be, too...even if you are exclusively online). But that's just the tip of the proverbial iceberg. I also want to make a...

We're nearing the end of 2021, but we still have almost 7 weeks left. That's 13% of the year still to come. Way too much time to start coasting to the finish line. The last few weeks of the year, most people will disregard their goals and dismiss the rest of the year as though it's the last day of school. Not me. Yes, I will take time off from work and be with my family, but I'm also going to do t...

Over the years, I have trained many professional copywriters, but the actual writing is only part of what I teach. In order for a student to be successful as a writer (or any entrepreneurial venture), they need to know how to launch, run and grow their business. This leads to me getting asked various forms of this question numerous times each week: "Should I start my business now, or wait until th...

This week, I'm introducing you to someone who is helping to change lives - in particular, the lives of Christian entrepreneurs around the globe. David Lee Martin is not only a student of mine, but he has become a great friend and respected colleague. In our conversation, David and I discuss his early beginnings as a spiritually hungry adolescent, to his ministry, to his life as an entrepreneur. Da...

For this week's episode, I wanted to get back-to-basics and give you the nuts and bolts explanation of who I am and my philosophy of writing persuasive, direct-response copy. I had done this already for someone else's podcast back in 2018 as a guest host. That someone was the great Jeff Goins, and he gave me permission to use that audio for this week's episode. I have a ton of respect for Jeff and...

We're a couple of weeks into 4th quarter 2010 (October-December), but it's not too late to make more money in this last quarter than you've made so far this year. No matter what your business, this week's podcast lays out a simple plan for you to CRUSH your goals for the year, rake in the revenue, and pile up profits. How great would it be to start 2022 with that amazing momentum? [00:45] Getting...