Ray Edwards Show

The latest earnings statistics still show an obvious gender bias in Corporate America, but why do we so often see this same phenomenon in the entrepreneurial space? How can women, running their own businesses and setting their own rates, be getting paid less than their male counterparts? That's one of the big questions I had for this week's guest, Dawn Apuan. She is a successful entrepreneur who d...

For those who have wondered, this post will explain what I work on and how I function as a "million-dollar writer." It is my hope this will stimulate you into taking the required steps to earn significantly more income than you do now. After I spell out how I manage to create a million dollars in revenue, I'll give you a simple 3-step roadmap to increase your own income. (By the way, even though I...

Kevin Rogers spent years on the road doing stand-up comedy. Now he makes his living as a direct-response copywriter. I had a chat with Kevin about his journey from playing comedy clubs with the likes of Chris Rock and Billy Gardell, to writing launch promotions for high-dollar clients. There are many parallels between comedy and copy. Tune in as I explore them with someone who's been successful at...

Is it necessary to drop a bunch of cash on social media ads in order to get targeted names on your list? Absolutely not. Buying ads isn't as complicated as some would lead you to believe. In fact, I may even offer some guidance on how to do it the right way in a future episode, but I think it's wise to start with the resources you already have at your disposal; specifically, your website.  Th...

Megan Hyatt Miller is coauthor of the book, Mind Your Mindset, which she wrote with her father, Michael Hyatt. She is also the President and CEO of Full Focus.  Megan is a perfect example of balancing business success with a successful personal life. It's seemingly a rare story - But, does it have to be? Listen to find out how to  retrain your narrator , overcome the fears that are holdi...

I've got 7 questions that every entrepreneur, every content creator, every personal brand, every business that does business on the internet, must be able to answer in order to succeed.  And I'm no exception. I want you to understand how things have changed, and how my company has responded to meet those changes head on (and why YOU should, too). I felt this information was urgent enough to w...

"If I only knew then what I know now." Who hasn't had that thought? Since time travel is not yet an option, this week we'll examine something more practical:  What would your future self be asking you now? In this episode, I have 5 questions that can help you become the future self you want to be. [00:00] Intro [00:17]  If you  could  go back in time to talk to your younger sel...

Learn how to overcome "The Resistance" - The things that are slowing your productivity, raising your anxiety, and ruining your carefully crafted work plan. Three simple, life-changing steps are waiting for you in this week's episode. [00:00]  - What do I mean by "the resistance" (friction) [01:52]  - Eliminate Self-Created Resistance [06:37]  - Permission Based Resistance [11:16] &n...

Is it possible to intentionally become the person you wish to be? The best version of yourself you can imagine? It's not only possible, it's how it's done... with intention, and commitment . This week, we'll talk about what it takes to become "the possible you". •  [00:18]  Abandoning resolutions •  [00:51]  Set impossible goals • [02:10]  But, I don't know how to do that...

Have you ever tried to make a significant change in your life? Something that requires effort and commitment? Have you ever failed to achieve that change? Most of us would answer yes to that question (the honest people), but what if I told you there is a real reason why this happens? A universal truth that applies to any major change in your life, be it fitness, finance, productivity, etc. The fac...

Some say that YouTube is unfriendly territory for newcomers, but have you really missed the boat? Is it too late to build an income-generating channel? My guest this week, Sean Cannell, says "saturation is a myth". YouTube still rewards great content for those who have the right recipe...and he's got the facts, figures, and cases studies to back it up. Listen to this inspiring interview with someo...

Every year people make resolutions or set goals for the coming year. Most will abandon all these aspirations before the month of January is over. Why does this happen? Because their "resolutions" and "goals" were nothing but WISHES. And wishing doesn't make it so. What makes things happen? DECISIONS and COMMITMENTS. In this episode, I'll give you 5 Decisions That Can MULTIPLY your RESULTS 10X This...

This week's episode was recorded Christmas morning, 2022. I wanted to have a comfortable, intimate setting to relay some positive thoughts and exercises for the new year, so I chose to record at my kitchen table. My premise is this: We can't be happy all the time, that's a delusion and an unrealistic expectation...BUT, we can have much less time being unhappy than we currently do - by a long shot....

OpenAI's ChatGPT software is producing such impressive, original copy, it has many copywriters concerned for their future.  I understand the concern, but that doesn't change the fact that it's here, and it's getting better every day. Earlier this week I taught a class on how copywriters can use this new technology to increase their productivity to levels never before possible...To easily add...

The entrepreneurial journey is full of highs and lows…and yes, I acknowledge that the same could be said of any job - BUT, it's somehow different when you're running the show. There is potential for higher highs, lower lows, and you're ultimately responsible for all of them. In this episode (taken from The Cliff Ravenscraft Show) Cliff and I discuss how to deal with this reality from the perspecti...

Having to constantly chase down new leads is an exhausting and stressful way to keep revenue flowing. Wouldn't it be better to have new clients seek you out? To attract new business instead of chasing after it?  There are several ways to make this happen without a huge (or even a small) advertising budget.  This week's episode features a segment from 2013 entitled "How to Attract Busines...

This week, I invite you to tune out the continual stream of fear mongering and "doom and gloom" stories, and consider this: By every measurable statistic, life on Earth is better now than it ever has been. Yes, we still have problems that need solving... No, we're not perfect...but we're better than ever. This week, I'm giving you 5 reasons why now is the best time to be alive. [00:22]  My pr...

This week, I'm covering 10 rules for living a richer life, whether you're a writer or not. A rich life is not limited to (but can certainly include) money. My goal is a "richer life" - as in, a more satisfying experience on this planet. These are thoughts which I have adopted as beliefs. They have served me well, and will continue to do so as I strive to be better at following them. Try them for y...

What do you do when your copy isn't converting the way you think it should? Trust me, the best copywriters in the world write the occasional dud...You put it out there, and it just falls flat. There are 5 common reasons your copy isn't converting, and on this week's episode, I'll explain how you can fix them all.   [00:52] Reason 1 : Failure to understand the "P" in the P.A.S.T.O.R. Framework...

Now is not the time to hide in a bunker...waiting for the impending economic doom we hear about every day. What you should be doing is turning your knowledge and skills into a business built around your own personal brand. That's what we're talking about in this week's episode.  [00:00]  Intro - Turning your knowledge, wisdom, and experience into a business [01:27]  There's a storm...

A couple of weeks ago, we did an episode devoted to the copywriting purists in the audience...A copywriting Q&A. That episode generated a lot of positive feedback, so this week, we're doing another round of questions submitted by some of our listeners. If you are (or want to be) a copywriter, I think you'll find some worthwhile knowledge inside. If you have a question, leave a comment below. I...

It was such a pleasure to welcome my son, Sean, back to the show. When the pandemic hit, it quickly became apparent that Sean would need to devote more time to our bricks and mortar coffee shop that we purchased together in 2017. In this weeks episode, I want Sean to explain what it was like to keep the business afloat amidst the shutdowns and restricted operations we faced here in the state of Wa...

Are you making progress toward being the person you wish you were? Most of us have more than one area of our lives we would like to improve, and most of us even know what we need to do to get there (or at least, get closer). So what's the hold up? You're about to find out. This week, I want to talk about our greatest addiction. It's not drugs, food, or anything of the sort, but it's real, and it i...

This week, I'm getting back to the core of what I teach by answering questions submitted by copywriters. I encourage you to leave any questions of your own (or corrections/additions to the answers I gave) in the comments on this page . [00:00] Intro [00:56] Question 1 - Should I be worried about A.I. taking my clients? [05:01] Question 2 - Do I need to use contracts? [07:30] Question 3 - Did I wri...

The term "quiet quitting" predates the pandemic by more than a decade, but has become commonplace since 2020. So, what is it? Quiet Quitting is when you decide to the absolute bare minimum of what is required to keep getting a paycheck...No more aspirations of "moving up the ladder", just "acting your wage", as they say. When the pandemic forced so much of the workforce to work from home, outside...