Ray Edwards Show

Check out this incredible conversation I had with my fellow word-nerd, Molly Rouse-DiCioccio. Molly has an amazing insight as to (as she puts it) "why people do stuff". Once you understand the psychology of your audience, the right words become obvious. And, of course, if you're a copywriter that can "connect", you can charge appropriately (6-figures in the case of the project we discuss...

Amanda Foust is a shining example of someone who turned their passion into a profitable business. Her love of writing inspired her to learn a skill that she's used to build TWO successful businesses — Copywriting. She'll explain how important copywriting has been in BOTH of her businesses (including the one that has nothing to do with writing). Because, as she puts it, " I just don't know how you...

Many entrepreneurs start their journey out of necessity. An unforeseen set of circumstances gives them the push, and then it's sink or swim. My guest this week was facing some major family and financial challenges. She fought through the fear and built a successful, 6-figure business in less than a year...That's a story worth paying attention to. Listen and learn from my conversation with Anita An...

Ever have that dream of waking up and finding that your most recent video got hundreds of thousands of views while you were sleeping? I have. I have yet to experience this personally, but that's exactly what happened to my guest, Matt Wolfe. In this conversation with Matt, we'll talk about his sudden boom (9 years after launching his channel) - What caused it? How have things changed? What opportu...

I can think of no more valuable skill than the one that conveys the importance, uniqueness, value, and necessity of everything else you have to offer - Copywriting. Feel free to try and convince me otherwise...but guess what skill you'll need to do that? Copywriting is fundamental to any business because it's how you communicate who you are and why people need you. Any transaction begins with comm...

This week we review the fundamental differences between marketing and selling, and how to properly execute both. Plus, I introduce you to two of my students, Jason and Melanie Crane. We'll talk about their entrepreneurial journey as a husband and wife team, they're challenges, and how you can achieve success without sacrificing your marriage. I'll also tell you how you can learn the same fundament...

A lot of people are asking this question when it comes to "Content Marketing": How much is too much? At what point do you saturate your readers, listeners and viewers with so much knowledge that they are no longer interested in buying what you're selling? In this week's episode, I'll give you a solid answer to that question...free of charge. Key Insights ​Giving away  valuable   content...

My weekly podcast has been my #1 source for new clients since the beginning of my business. Why? Because it has helped me to build a connection with the right people. Listeners get a dose of my knowledge and personality and then decide whether they should move on, or stay for more. Those who aren't a fit for my style get naturally filtered out. So, the podcast doesn't just get me  more  ...

In this economic reality, you must bring your A-Game when it comes to marketing. No more outdated websites...No more ignoring your "Shadow Brand", or your reputation on social media. You must strive to be Iconic in your market . This week, we're talking about how my son and I are marketing the local coffee shop we co-own together, Revel 77.   Key Insights ​​ The importance of stepping up...

This week, I'm laying some groundwork for an upcoming series about building your own 1-person business. A 1-person business isn't new territory for me - I ran a successful one for many years before I started building my team... BUT - The tools that are available now (specifically the AI-Powered ones) have made doing this on-your-own incredibly easy. You can now build your business by yourself, wit...

In this episode of The Ray Edwards Show, we ponder on the balance between niching down and maintaining personal authenticity in a brand. While specialized services and products offer a greater focus, personal charisma gives your brand its unique charm. But which one should prevail? Let's find out. Key Points ​Defining your personal brand does not mean you have to stick to one specific niche. ​Whil...

This week is another Q&A with Ray episode where I offer my answers to these questions:   How do I get more people to open my emails? ​Can I use copywriting on social media without seeming sleazy? ​Are old-school sales pages dead? Those are some great questions, to which I believe I have some helpful answers. If you would like to win a free, signed copy of my new book, Read This Or Di...

In case you're not familiar with Lee Cockerell, here's a quick snippet from his bio: Lee Cockerell is the former Executive Vice President of Operations for the Walt Disney World® Resort. "As the Senior Operating Executive for ten years Lee led a team of 40,000 Cast Members and was responsible for the operations of 20 resort hotels, 4 theme parks, 2 water parks, a shopping & entertainment villa...

In this Episode of the Ray Edwards Show, I'm going to show you exactly how I'm using AI every week in my workflow. How I am using AI in my business to make more money with less work, and produce better copy (meaning copy that  converts  better). And how you can do the same thing. This episode is specifically made for business owners who want to write copy for their own business. Even if...

I was recently interviewed for the  Marketer of the Day Podcast , hosted by Robert Plank. In this episode, we dig into some core marketing principles that I use and teach, and discuss how they relate to the system covered in my new book, Read This Or Die . 00:00  Intro 00:43  Nerves 01:48  Ray's Unique Selling Position 03:15  What's something unique that you've written cop...

This week, my friend and coauthor of  Read This Or Die , Jeff Goins, joins me on the show for an in-depth conversation about the book, the collaboration, and the writing process. [00:00]  Intro - A Face For Radio [03:50]  Getting familiar with your own book [07:15]  Where is your Vulnerability-Meter? [10:59]  Describe our working relationship? [12:08]  Am I your first...

I was recently interviewed on  The Cliff Ravenscraft Show  about my new book, Read This or Die. Since this book is, by necessity, so deeply personal, this interview was equally personal and somewhat challenging to get through. However, I felt that it encapsulated the message of the book so well, I asked for Cliff's permission to use the audio on my own show. My sincere thanks to Cliff Ra...

This episode is definitely "off the cuff", but does have a clear inspiration. I've been listening to more intimate, less polished podcasts and started kicking around the idea of doing a secondary, more intimate, less polished podcast of my own. I hope to gauge my audience's interest in such a thing based on feedback from this episode...then proceed as planned regardless of the results. Have a comm...

This week, I have a potentially unpopular answer to a very popular question:  How do I upgrade my clients? The serial-refunders, the constant complainers, the manipulators...and of course, people who are downright rude to you and your team. How do you avoid them? Even more to the point:  How do you get the kind of clients you actually want? [00:00] How do I upgrade my clients? [00:46] Yo...

How much "Authenticity" is too much? How much of your personal life should you share with your clients or followers? The answer depends on what kind of clients you want to attract, and that's what I'm talking about in this week's episode. [00:00]  How much is too much? [00:23]  Are you business deals transactional? [00:50]  Or are they relational? [01:47]  A real dilema [02:48]...

A friend of mine recently gave me a not-so-subtle reminder that I am blessed to have a schedule full of things that I have chosen to do. She did this on the heels of me explaining to her how busy I was... " I have to spend 3 days in a studio recording my audio book, I've got to prepare for two upcoming workshops, I have to fly to Orlando for a mastermind meeting, " and so on. She reminded me that&...

You might be thinking, " Why the 180, Ray? Haven't you been pitching A.I. as an incredible new tool? Aren't you marketing your own copywriting A.I.? " I  still  believe A.I. is an incredible tool - And yes, I'm very pleased with my company's A.I. software - BUT, as I said when I first started in this business,  you must be more than  just  a copywriter . That was true then...

I'm humbly and blatantly asking for your help in promoting my new book,  Read This or Die . This week's podcast explains why I'm so passionate about the book, how it helped save my life, and why I believe it will help others who are searching for answers to seemingly insurmountable problems. [00:00]  What is my new book? [01:51] Am I cured? [02:41] What's in it for the reader? [03:11] &n...

My Parkinson's symptoms are not something I can hide. I can't  keep them under control  just because I'm in public, or on a Zoom meeting, or on a stage...They are something I share with everyone I meet, whether I want to or not. But my diagnosis was the genesis of other struggles. The kind that  can  be hidden. Struggles we feel we must endure alone; perhaps because we've convi...

Most people are stuck in "The Loop" because somehow they think they're going to get a different result in their life by doing the same thing they've been doing, only doing it harder and faster. The Loop gives no rewards for effort. No matter how hard you work at it, you always end up back at the same place. You only break out of The Loop by making intensely different decisions. By taking a complet...