RAW Spotlight

In this episode of the Raw Spotlight Podcast, Emily and Victor break down one of the most commonly misunderstood topics in digital strategy: UI vs UX and why it matters for B2B companies. If your website is getting traffic but not converting, your user experience could be the problem.  We cover: What UI (User Interface) and UX (User Experience) actually mean Why UI/UX is critical for B2B lead gene...

In this episode of the Raw Spotlight Podcast, we break down how AI SEO is transforming the way B2B buyers research, evaluate, and choose vendors. For B2B companies selling high-value solutions, the buying journey has always been complex. Now with AI platforms like ChatGPT, that journey is happening before users ever land on your website. Your prospects are forming opinions about your brand inside...

What exactly is a marketing funnel — and why does it matter so much for B2B businesses? In this episode of The RAW Spotlight , Emily Au sits down with Ready Artwork CEO Victor Huynh to break down one of the most fundamental concepts in marketing: the funnel. From top-of-funnel awareness to mid-funnel nurturing and bottom-of-funnel conversions, Victor explains how understanding your customer's mind...

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creat...

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creat...

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creat...

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creat...

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creat...

Sindhu Srivastava is the CEO of We Crush Events, a full-service event planning and production company. Under Sindhu's leadership, We Crush Events has grown to serve a diverse clientele, offering services such as meetings, conferences, incentive trips, and seasonal parties. She also founded Meaningful Data in 2022 and leads it as CEO. Before entrepreneurship, she held senior roles in business analy...

Mei Tang is the Founder and CEO of Two Trees Consulting, a firm that helps pharmacies, medical groups, and other healthcare organizations achieve accreditation, improve operations, and grow sustainably. Before founding her company, she led operations and pharmacy strategy roles at Fortune 500 companies and specialty pharmacy firms. Her expertise spans accreditation, compliance, and business develo...

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creat...

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creat...

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creat...

Matt Kovacs is the President of Blaze PR, a boutique consumer-focused PR firm that partners with lifestyle and CPG brands to elevate their visibility through creative, tailored storytelling. He brings over two decades of experience in strategic communications, leading award-winning campaigns and blending traditional PR with digital insight to achieve measurable results. Prior to his current role,...

Melissa Holguin is the Staff and Project Director at Arellano Associates, a Southern California consulting firm specializing in public engagement, communications, and technological innovations for public‑sector projects. She brings over 20 years of experience in managing public information programs, strategic planning, and comprehensive outreach, while also overseeing staff development and overall...

Liz Frost is the Owner and Founder of Intentional Spaces Psychotherapy, a trauma-informed telehealth practice based in Washington. She specializes in helping clients heal from complex trauma, religious harm, and identity-related struggles. With over a decade of clinical experience, Liz integrates EMDR, narrative therapy, and mindfulness-based approaches. She is dedicated to serving the LGBTQIA+ co...

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creat...

Alfredo Mejia is a Principal at CIBA Real Estate, a commercial real estate firm that provides brokerage, property management, leasing, and development services across California's San Gabriel Valley. He co‑founded CIBA in 2004 to deliver professional yet personal service rooted in family values and long‑term client relationships. Alfredo entered real estate in 2002 after managing a family‑owned re...

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creat...

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready...

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready...

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creat...

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready...

Martin Gamez is the Founder of Tax Formulations, a firm that helps businesses and CPA firms unlock millions in tax credits while reducing audit risk and streamlining compliance. With over 25 years of experience in federal and state incentives, he is particularly adept at navigating the often misunderstood R&D tax credit. Martin has collaborated with startups and large enterprises across industries...

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creat...