Rattle & Pedal: B2B Marketing Podcast

We’ve talked about marketing heroes—now we talk about the villains. In this episode, we share some of the marketing fads and campaigns that have influenced society and our culture and affected marketing in ways that we find frustrating. The post Marketing Villains—The Fads and Campaigns We Love to Hate appeared first on Rattle and Pedal .

Jason and Jeff continue the discussion on the people who have influenced them in their careers and in their thinking on marketing and business. The post Marketing Heroes—Who’s Shaped Your World View? Part 2 appeared first on Rattle and Pedal .

Have you ever considered turning one of your services into a product? In this episode, Jason and Jeff share reasons why you might consider it, how to do it, the challenges associated with it, and recommendations for doing it successfully. The post Productization—Turning Your Service into a SaaS Product appeared first on Rattle and Pedal .

Whether you’re the marketing leader of a firm that was just acquired or of the firm that did the acquiring, Jason and Jeff share what you should be thinking about to make sure the integration is successful. The post Acquisitions—How to Have a Successful Integration appeared first on Rattle and Pedal .

There comes a time when you just have have to put a practice to rest. But how do you know when that time has come? And how can you go about it? Jason and Jeff talk through how a professional services firm can go about killing a practice that’s no longer viable. The post How to Kill a Practice appeared first on Rattle and Pedal .

In the second episode of a three-part series on launching and ending services in professional services firms, Jason and Jeff talk about how practice leaders can take a successful engagement and turn it into a tangible service that a firm can build at scale and get growth opportunity from. The post How to Develop and Launch a New Service appeared first on Rattle and Pedal .

Many professional services firms run into mistakes when they try to launch a new service, most of which could be a avoided with a little due diligence. Jason and Jeff discuss what due diligence should look like and how it can help firms avoid a lot of wasted time, energy and money. The post The Typical Mistakes Firms Make When Launching a New Service appeared first on Rattle and Pedal .

If you had to name the people who have had the most influence on you in the world of marketing and business, who would be on your list? Jason and Jeff share the people on theirs. The post Marketing Heroes—Who’s Shaped Your World View? appeared first on Rattle and Pedal .

McKinsey & Company recently underwent a rebrand. While the changes they made may be subtle, the reasons for them are important. Jason and Jeff share their (somewhat opposing) opinions on the choices they made. The post Dissecting the McKinsey Rebrand from the Outside appeared first on Rattle and Pedal .

Jody Padar, CPA and author of The Radical CPA, joins Jason and Jeff to talk about her radical point of view and how its changing the CPA profession. The post Let’s Get Radical – An Interview About POVs with Jody Padar, Author of The Radical CPA appeared first on Rattle and Pedal .

Brand initiatives in a professional services firm can be a bit complicated. Often times it’s because questions further upstream haven’t been answered. In this episode we’ll talk about what those questions are and what firms should be thinking about when it comes to developing and articulating a brand for their firm. The post Brands, Frameworks & Models: Oh My! appeared first on Rattle and Pedal .

A compelling point-of-view. It’s your firm’s central philosophy that can attract clients, and repel others. While the thought of repelling clients doesn’t sound ideal, you can actually drive away business by not having a point-of-view at all. Find out why having a compelling point-of-view so important and how can you go about articulating one for […] The post POV – It’s Time to Get One appeared fi...

This episode continues the conversation on classing storytelling frameworks that can be used in firm marketing. Jason and Jeff pick up where they left off last episode and discuss the last four story types, including The Voyage and Return, Comedy, Tragedy, and Rebirth. The post Comedy & Tragedy: Leveraging 4 More Story Plots in Your Marketing Activities appeared first on Rattle and Pedal .

A great story, well told, has the power to leave a lasting impression and even inspire action. And when done right, storytelling can do powerful things for firm marketing. Learn about three classic storytelling frameworks and how to use them to market your firm. The post Battling the Monster: Applying 3 Classic Storytelling Frameworks to Firm Marketing appeared first on Rattle and Pedal .

The second episode in a two-part series on exceptional thought leadership marketers. Learn about the other four (out of seven) capabilities of the best thought leadership marketers based on Rattleback’s recent research study with Bloom Group. The post Shaping, Building, Enlightening and Driving: All the Rest We Learned From the Best appeared first on Rattle and Pedal .

Part 1 of a two-part series on exceptional thought leadership marketers. In this episode, Jason shares three of the seven capabilities of the best thought leadership marketers based on Rattleback’s recent research study with Bloom Group. The post Patience, Discipline and Truth-Seeking: Critical Capabilities of the Best Thought Leadership Marketers appeared first on Rattle and Pedal .

Two different consulting firms, two different views on sales training. So what sales methodology does each firm believe in and is one better than the other? A winner will be declared. Take a listen to find out who. The post The Battle for Mindshare in Sales Training: CEB (Gartner) vs. RAIN Group appeared first on Rattle and Pedal .

There are a lot of firms who have a sales support function masquerading as marketing. So what are the things marketing should be doing in professional services firm to enable sales, rather than just support it? The post Are You Enabling Sales or Just Supporting It? appeared first on Rattle and Pedal .

David Ryan, founder of Gray Matters Group, joins Jason and Jeff to share his unique approach to growing the business development function of a professional services firm by empowering billable professionals. The post You’re Already Serving Me. Now Sell To Me. A Conversation with David Ryan. appeared first on Rattle and Pedal .

Feel like you’re stuck doing stupid stuff and wondering how to move to the smart list? This episode wraps up the series on stupid and smart things for marketing to do. Jason and Jeff offer advice for becoming a smarter professional services firm marketer. The post Moving from Stupid to Smart appeared first on Rattle and Pedal .

Last week we talked about the stupid things marketing shouldn’t be doing in professional services firms. So what are the smart things marketing should be doing to help their firm grow? Let’s take a look. The post Smart Sh*t Marketing Should Do appeared first on Rattle and Pedal .

Pardon our language, but we’ve come across a lot of things that get thrown on marketing’s plate in professional services firms that simply shouldn’t be there. They’re either a waste of resources, they don’t align with a strategy, or they should be owned by partners instead. So what’s on the list? The post Stupid Sh*t Marketing Should Not Do appeared first on Rattle and Pedal .

Gil Hantzsch, CEO of MSA Professional Services, joins Jason Mlicki to talk about the key speech he delivered to his employees to share his vision for the firm while in the midst of a rebrand. The post Coining the Key Speech: A Conversation with CEO Gil Hantzsch of MSA appeared first on Rattle and Pedal .

When you’re trying to build a legacy you’re focused farther out than meeting this year’s numbers. You’re focused on shaping how the marketplace views what it is you do. In this episode, Jason and Jeff discuss what building a legacy looks like inside a professional services firm. The post Are You Managing a Brand? Or Minding a Legacy? appeared first on Rattle and Pedal .

In this episode, Jason and Jeff discuss different types of agency-client relationships and offer perspective from both sides on how both agencies and the companies who hire them can have a better experience working together and ultimately, reach the desired results of a project. The post How to Hire Agencies for Results NOT Deliverables appeared first on Rattle and Pedal .