Rattle & Pedal: B2B Marketing Podcast

Your firm may have brand awareness, but does it have brand relevance? And what’s the difference? In this episode, Jason and Jeff dive into the role of brand awareness versus brand relevance and how they fit together in a firm. The post Do You Really Need Brand Awareness? appeared first on Rattle and Pedal .

In the previous episode, Unleashing the Young Turks In Your Firm, Jason and Jeff talked about how to identify high potential employees. But once you find them—or they make themselves known—how should you go about managing them? The post Managing Your HighPos appeared first on Rattle and Pedal .

What does it mean to be a Young Turk and how can leaders identify and empower these people in their own firm? The post Unleashing the Young Turks in Your Firm appeared first on Rattle and Pedal .

Jason and Jeff discuss a list of things marketing has ruined, and on the flip side, what marketing has made better. And they leave marketers with a positive message on how they can differentiate themselves and be better marketers. The post Marketing Ruins Everything appeared first on Rattle and Pedal .

Jeff McKay talks with Grant Thornton CEO Mike McGuire about the firm’s unique structure and culture that embraces disruption and facilitates innovation, creativity and growth. The post How Grant Thornton Punches Above Its Weight: Interview w/ Grant Thornton CEO Mike McGuire appeared first on Rattle and Pedal .

Jeff McKay talks with Andy Bosman, Chief Marketing Officer at RSM, about the intersection of strategy, leadership and culture—and how when an organization gets those right, growth is the result. The post Aligning Strategy, Leadership, and Culture to Serve the Mid-Market with Andy Bosman of RSM appeared first on Rattle and Pedal .

In Part 2 of our two-part episode, Jeff dives into what professional service firm leaders can to do overcome or avoid dysfunction and help their firm reach its full growth potential. The post Fixing What’s Broke — Guiding a Firm to Its Full Growth Potential appeared first on Rattle and Pedal .

Culture is at the heart of whether a company is going to succeed or fail. In Part 1 of this two-part episode, we explore the cultural problems that exist inside the unique environments of professional services firms that keep them from reaching their full growth potential. The post The BS of PS — The Inherent Dysfunctionalities of Professional Services Firms appeared first on Rattle and Pedal .

Rattleback’s recent research, conducted with Bloom Group, on thought leadership marketing shows that the best firms have likely been at it for 4-10 years. In this episode, we talk about approaches firms could take to accelerate that journey. The post Collapsing 7 Years to 2—Accelerating Your Journey to Expert Thought Leadership Marketer appeared first on Rattle and Pedal .

We asked over 300 B2B marketers…In this podcast, Jason shares high-level findings from Rattleback’s current and past research with Bloom Group into the characteristics of exceptional thought leadership marketers. The post Survey Said! Characteristics of Exceptional Thought Leadership Marketers appeared first on Rattle and Pedal .

It’s planning season. What does a growth-driven marketing plan look like? What research should you do? How do you cascade down from marketplace issues to marketing strategies and quarterly tactics? We’ll answer all this, and more, in just 20 minutes and 19 seconds. The post 2019 Marketing Planning in 20:19 appeared first on Rattle and Pedal .

So, you want to be a growth marketer. You’ve defined the skills and capabilities you need. But, do you have the right roles? The post Who’s on the Bus? The 6 Critical Roles of Growth Marketing appeared first on Rattle and Pedal .

So, you think you’ve aligned the appropriate marketing model to your firm’s needs. But, do you have the skills and capabilities you need to get what you want for your practice? Let’s find out… The post Dissecting the Skills and Capabilities of Modern Marketing appeared first on Rattle and Pedal .

There are two schools of thought on marketing a professional services firm. We explore the mindsets, cultures and structures of each and answer the central questions—”Which one is right for you?” and “Can you switch from one to the other?” The post Picking the Right Marketing Model appeared first on Rattle and Pedal .

Introducing Jeff McKay, co-host of Rattle and Pedal, as he speaks about the meaning behind the name “Prudent Pedal”, his background in marketing, and what he’s learned from his numerous positions as a senior marketing leader within large firms. The post The Other Man Behind the Mic: Introducing Rattle and Pedal Co-host Jeff McKay appeared first on Rattle and Pedal .

Introducing Jason Mlicki, co-host of Rattle and Pedal, who speaks about his role as Principal of Rattleback, how it came to be and what he’s learned as a recognized leader in the professional service marketing industry. The post One of the Men Behind the Mic: Introducing Rattle and Pedal Co-host Jason Mlicki appeared first on Rattle and Pedal .

What do firms typically spend on marketing? 5% of revenue? 10% of revenue? Does it matter? Forget about benchmarks as we talk about how to develop a proper marketing budget. The post How Much Should You Spend on Marketing? appeared first on Rattle and Pedal .

There’s a massive disconnect between where clients spend time in their buying process and where firms spend time in the sale. In this episode, we jump right into the void. The post The 4 Universal Stages of the Client’s Buying Process appeared first on Rattle and Pedal .

Jeff and Jason discuss the things that will never change in thought leadership marketing and 3 big things that are—content consumption habits, trust in corporate publishers, and the role of digital media. The post Thought Leadership Marketing—What’s Absolutely Changing and What Never Will appeared first on Rattle and Pedal .

Jason and Jeff explore 6 potential responses firms can take to compete with the SaaS-driven content marketing freight train barreling down upon them. The post Responding to the Threat of Content Marketing appeared first on Rattle and Pedal .

There’s a VC-backed, tentacled monster attacking the heart of your practice. It’s not AI, automation or blockchain. It’s much bigger and more dangerous. The post The Marketing Trend Devouring Your Core Business appeared first on Rattle and Pedal .

A lot of partners express frustration, either directly or implicitly, that their marketers just “don’t understand the business.” Is this a real problem? Or, just misaligned expectations? In our first episode, we dive head first into the issue. And, explore what it means — both for partners and for marketers. The post Why Your Marketer Doesn’t Understand Your Firm’s Business appeared first on Rattl...