WaitWhat

Rapid Response

Business EN ↓ 435 episodes

The pace of change in our culture is unprecedented and shows no signs of slowing. So what is most important to pay attention to when striving to innovate, create, and lead? From the team behind Masters of Scale, Rapid Response features candid conversations with today's top business leaders navigating real-time challenges. Hosted by the former editor-in-chief of Fast Company, Bob Safian.

Author

WaitWhat

Category

Business

Podcast website

mastersofscale.com

Latest episode

Jul 11, 2026

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Episodes

Leveraging celebrity culture to sustain an iconic brand, with The Apollo’s Michelle Ebanks 28.02.2025

For over 90 years, countless iconic musicians have graced The Apollo Theatre in New York City, from James Brown and Aretha Franklin, to Drake and Bruno Mars. Today, the venue is expanding its footprint in the hopes of straddling in-person and digital engagement. The Apollo’s CEO Michelle Ebanks joins Rapid Response to explore how she’s tapping into celebrity culture, operating a historically Black...

Egg prices, avian flu & golden yolks, with Vital Farms CEO Russell Diez-Canseco 25.02.2025

Feeling the impact of eggflation? Vital Farms’ CEO Russell Diez-Canseco joins Rapid Response to offer valuable context beyond the eye-popping price tags. As avian flu continues to wipe out millions of birds, many egg producers are struggling — but Vital Farms has managed to keep growing. Canseco shares how the brand’s relationship with farmers, transparency with customers, and unique business mode...

Fixable: Can kindness (and a little math) be all it takes to save a struggling company? 22.02.2025

Rapid Response brings you a special episode from Fixable with Francis Frei and Anne Morriss. In this featured conversation, Francis and Anne sit down with James Rhee—entrepreneur, author, and impact investor—who led the remarkable turnaround of Ashley Stewart, a retail brand serving Black, moderate-income, plus-size women. As a first-time CEO and private equity investor, James took an unconvention...

Kickstarter 2.0: Expanding far beyond crowdfunding, with CEO Everette Taylor 21.02.2025

It’s no longer just start-ups and indie creators raising funds on Kickstarter. The site is now attracting big brands like L’Oreal looking to directly engage a vibrant community of fans. Kickstarter’s CEO Everette Taylor returns to Rapid Response to open up about the company’s recent evolution — from replacing his leadership team and expanding the platform’s ambitions, to launching a host of tools...

Can Rivian avoid the EV speed bumps? with founder and CEO RJ Scaringe 18.02.2025

As demand declines for EVs, and Tesla’s Elon Musk wields power in the new Trump administration, electric automaker Rivian is taking this time to adapt its business and expand its brand. Rivian’s founder and CEO RJ Scaringe joins Rapid Response to share how the company is moving beyond the luxury SUV space — introducing a raft of new challenges and opportunities. RJ explores Rivian's recent $5.8 bi...

Musk’s DOGE agency and the real need to declutter government, with Jen Pahlka 14.02.2025

As former US Deputy Chief Technology Officer, Jen Pahlka helped to create the US Digital Service (USDS) to upgrade the government’s tech capabilities. Today, the USDS houses Elon Musk’s Department of Government Efficiency (DOGE), hell-bent on quick, disruptive change. Pahlka returns to Rapid Response to share why the motivation behind Musk’s disruption of the status quo isn’t necessarily wrong, ar...

From Nike to Bud Light to Tubi: Lessons from the Super Bowl 2025 ads, with Autodesk's Dara Treseder 11.02.2025

Super Bowl LIX had a clear winner on the field, but victory for brands was more hard-won. Sure, plenty of ad spots were star-studded, from Seal to David Beckham to Ben and Casey Affleck, but to what end? Many aimed for impact, but did they deliver? Autodesk CMO Dara Treseder offers hot takes on this year’s hits and misses from the big game’s ads. She joins host Bob Safian to break down what makes...

Return-to-office: What leaders are getting wrong, with Harvard Business School professor Frances Frei 07.02.2025

As many organizations throughout the business landscape implement return-to-office mandates, the debate around RTO’s impact on performance and culture intensifies. Harvard Business School professor Frances Frei joins Rapid Response to bust popular myths around in-person work, and reveal the surprising intentions of many pro-RTO business leaders. Frei also shares insights about AI’s impact on corpo...

Starbucks CEO Brian Niccol is here to put the brand back on top 04.02.2025

Amid higher costs, longer wait times and waning sales, Starbucks is ready for a brand refresh. The company’s new CEO, Brian Niccol joins Rapid Response to reveal how Starbucks plans to go back to its roots and prioritize human connection in the hopes of restoring the brand’s position in US culture. Niccol also shares insights about evolving Starbucks’ business model, tackling the Chinese market, a...

Brian Chesky on Airbnb's emerging reinvention 31.01.2025

After 17 years, Airbnb’s Brian Chesky is hitting ‘reset’ — reinventing the business from the ground up and expanding the brand in unexpected ways. Chesky joins Rapid Response to explain why now is the right time for Airbnb’s ‘great reinvention’, how it connects to the evolution of AI, China’s Deepseek, and more. Chesky also shares his unconventional employee philosophy – what he calls “the fa...

Reid Hoffman on AI ‘Superagency' 28.01.2025

As Chinese AI developers send shockwaves through Silicon Valley, and Elon Musk spats with President Trump over AI policy, Reid Hoffman returns to Rapid Response to explore today’s AI landscape, and the secrets behind a concept he calls AI ‘Superagency’. Hoffman shares his vision for what an AI-infused workday will soon look like, how we address society’s greatest fears about technology, and more....

Netflix’s wins, Meta’s shifts, and Changemakers, with CNBC’s Julia Boorstin 24.01.2025

From Netflix’s new blockbuster earnings report to controversial moves announced by Meta’s Mark Zuckerberg, tech and media are navigating seismic shifts amid a rapidly evolving political and cultural landscape. CNBC’s Julia Boorstin joins Bob Safian to decode the streaming wars, plus the business risks and reasons behind Meta’s abrupt changes of course. As leader of CNBC’s annual Changemakers list...

Redefining work-life balance, with Neha Ruch 21.01.2025

As return-to-office policies reignite the perennial debate over work-life balance, a cultural shift is underway. Neha Ruch, founder of Mother Untitled and author of The Power Pause , is leading the charge to redefine the role – and perception – of working parents. In this episode of Rapid Response, she explores how career pauses can drive personal growth, expand networks, and unlock better long-te...

The business world braces for Trump’s inauguration, with Zeno Group’s Barby Siegel 17.01.2025

In anticipation of Monday’s presidential inauguration, businesses around the world are crafting their response and gearing up for four years of change. Barby Siegel, CEO of global communications agency Zeno Group, joins Rapid Response to explore how leaders should assess what issues are right for their business to speak out on, and how the new administration impacts the already evolving state of D...

When disaster strikes: On the ground amid LA wildfires 14.01.2025

Wildfires have forced more than 100,000 people to evacuate their homes in the Los Angeles area, and killed at least 24 people. In what will likely be the most costly disaster in U.S. history, thousands of homes and businesses have been lost. In a special edition of Rapid Response, host Bob Safian and show producers share on-the-ground perspectives from entrepreneurs who have been directly impacted...

The luxury crisis rocking the fashion world, with The Business of Fashion’s Imran Amed 10.01.2025

In recent months, the fashion industry has seen unprecedented price hikes, CEO turnovers, sustainability back-peddling, and more — culminating in what The Business of Fashion’s Imran Amed is calling, a ‘full-blown luxury crisis’. Amed joins Rapid Response to take us inside the industry chaos, and share his insights and predictions for the year ahead. Plus, he shares how the savviest brands today a...

5 bold AI predictions for 2025, with Pioneers of AI host Dr. Rana El Kaliouby 07.01.2025

Entering 2025, AI is poised to continue disrupting, redefining and supercharging the business world. AI expert and Pioneers of AI host, Rana El Kaliouby, joins Rapid Response to share five bold AI predictions for the year ahead – from technological advancements to societal impact to investing. Whether you’re looking for AI to further enhance your work, portfolio, or personal productivity, Rana’s i...

The best time for a full reset? It’s now, with Dan Heath 03.01.2025

A new year is the perfect time to rethink work goals, habits, and systems. Dan Heath’s new book Reset is focused on simple yet profoundly transformative ways to do just that. The co-author of bestsellers like Made to Stick and Switch , Dan shares hidden "leverage points” and other practical strategies to help us escape subpar routines and focus on what truly matters. Whether you’re reexamining you...

Replay: Plant-based foods need a makeover, with Peter McGuinness 31.12.2024

In this special holiday replay, we share another standout conversation from 2024 featuring Impossible Foods’ Peter McGuinness. This year, sustainability initiatives rolled back across industries and meat alternatives struggled more than ever before on sales. McGuinness tells host Bob Safian where plant-based brands made big missteps, and why the industry’s marketing should evolve – potentiall...

Replay: How Barstool Sports’ ex-CEO cooks up attention, with Food52’s Erika Ayers Badan 24.12.2024

In this special holiday replay, we share a standout conversation of 2024 featuring ex-CEO of Barstool and current head of Food52, Erika Ayers Badan. She shares with Rapid Response why she made a dramatic career pivot — taking over Food52 — and why running Barstool was like “a heart attack every day.” She also explores lessons around cultivating a community of fans, and why, as a leader, “no” is of...

Big Tech trends shaping 2025, with The Atlantic CEO Nick Thompson 20.12.2024

This has been a defining year for Big Tech and media. Nick Thompson, CEO of The Atlantic, joins Rapid Response host Bob Safian to explore the dominance of companies like NVIDIA and Apple, the personalities shaping tech — from Sam Altman to Elon Musk — and the shifting landscape of AI and innovation. Nick also shares what it’s like to lead The Atlantic during a time of heightened media disruption a...

Six lessons of Rapid Response for 2025 17.12.2024

We’ve rounded up the most definitive business lessons of 2024, as heard on Rapid Response. Drawn from standout guests like will.i.am, Airbnb’s Brian Chesky, Salesforce’s Marc Benioff, and more, these moments not only offer takeaways from tech to entertainment, they provide a roadmap for challenges ahead in 2025. Our curated collection of insights in leadership and creative problem-solving is drawn...

Juan Soto, media deals, and more sports business, with Pablo Torre 13.12.2024

It’s been a wild year in sports business, with the surge in popularity for women’s sports to the eye-watering deals in NBA broadcasting rights. Sports journalist and podcaster Pablo Torre, host of Pablo Torre Finds Out, joins Rapid Response to look back at the year that was across many of the major sports leagues. Pablo explores the impact of notable athletes like Caitlin Clark and Juan Soto, how...

Bluesky’s bold plan beyond the ‘X-odus’, with COO Rose Wang 10.12.2024

Millions of users have joined social media platform Bluesky in recent weeks, as an alternative to Elon Musk's X. It’s sparking new opportunities and challenges for Bluesky's tiny 20-person team, and COO Rose Wang joins Rapid Response to discuss a major shift underway in social media. As dissatisfaction with the big platforms grows, she explains why the open network of Bluesky isn't just X by anoth...

An epic energy shift is underway, with Cipher News’ Amy Harder 06.12.2024

The energy industry – from fossil fuels to clean power – is poised for major change. From US president-elect Donald Trump’s support for oil and gas to Big Tech’s rising support for nuclear power to the recent UN talks on climate change in Baku, Azerbaijan, Cipher News executive editor and longtime energy reporter Amy Harder joins Rapid Response to cut through the noise, breaking down the most impo...

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